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June 13, 2021
We use Campaign Monitor as a mail server, integrating it with social media apps, custom web apps, and more. We use it as a content editor, email notification server, and many times we use the lists as our CRM depending on the client. The leading utility we realize with Campaign Monitor is to promote email marketing campaigns.
- With Campaign Monitor, I can create, send, manage and track emails with great ease.
- It has great templates, complete and responsive functionality that makes it easy to automate.
- I love its high deliverability and excellent compatibility with mobile devices and computers.
- It makes it easy to insert images, links, texts; it is effortless to use, and its functions can be customized according to marketing needs.
- I can't find a way to know when other team members are working on an email campaign in the email generator; I wish they could improve this aspect.
May 02, 2021
We use Campaign Monitor to drive revenue and engage with our customers on a personal level by automating the email marketing process. We design unique emails that are personalized based on the customer behavior so that we send special offers that are more targeted to a specific group of customers/individual customer.
- Customization of templates to showcase our brand
- Precise adjustments of every campaign aspect in the email builder
- Sending mass mailouts
- Split testing is limited to 2 variants
- Support is available on email and tickets only.
Campaign Monitor is primarily used by me (Executive Director) and the Office Manager of our non-profit organization. It addresses our need to interface with and market to our volunteers, program participants, donors, and board members easily and effectively through newsletter marketing. Campaign Monitor makes it easy for us to keep folks up to date with our organization!
- Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
- Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
- The bank of emails and ways to segment them before sending is super helpful for us.
- I'd like to have a function that tests email addresses and lets you know which ones are no longer working and, if possible, replaces the email you have on file with the one that the subscriber prefers.
- It would be nice to have more free access to template designers, but they have so many to choose from it's a negligible need.
- The site kicks you off for inactivity rather quickly, which is a little annoying, but I do keep the window open for a long time as I design newsletters.
May 22, 2021
We are using Campaign Monitor as our email marketing platform. We send emails like, EDMs, invitations, transactional emails, event communications, and automated responses. Marketing leads its use, but it is being used by other teams. We are using it in tandem with CRM/other database systems where we manage contacts.
- Personalization: Being able to add many custom fields to personalize an email sent is great.
- Viewing results: The reporting dashboards are simple and intuitive.
- Transactional emails: It was super easy to hook up via Zapier.
- API and connectors to other platforms.
- Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
- The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
It's being used to collect email addresses and send emails to people on a regular basis. Primarily for marketing purposes, getting leads and selling services. We also use it to collect feedback from our mailing list, and to keep the relation fresh. All in all a great software that helps the business a lot.
- Collecting emails.
- Easy user interface.
- Good automation.
- Would be nice with a customer survey option.
- No stock photos.
- Sometimes preview emails don't deliver.
June 22, 2021
Campaign Monitor is being used by our client to target the different segments of the industries. Campaign Monitor is a great tool to start your Marketing Automation journey. The ease of creating email templates is the best feature I love with Campaign Monitor. We can even integrate this with Salesforce CRM which provides a smooth transition of a MQL lead to SQL stage.
- Campaign Monitor allows to simply drag and drop elements in the emails
- It provides very easy way to build Automation workflow
- Easily segment the audience
- NA
March 03, 2020
We use CM because it integrates with our CRM and is also well priced. Design and layouts can be a little limiting but if you are creative with your planning it is not hard to come up with something suitable that delivers what you need. We had tried others but this was the best option.
- Easy to use.
- Works well with our CRM.
- Well priced.
- Layout options.
- Sometimes the auto-save takes a while to take effect.
- Styling can be limited.
February 12, 2020
We use Campaign Monitor to reach out to dentists on the top of the funnel and nurture them with education content until they are ready to send us a case to our lab. Then we move to sending more actionable emails with CTA geared towards making a decision to send a case. Campaign Monitor has been managed mostly by marketing but it has stakeholders in the education and branding departments.
- Email templates are very easy to use and have a professional style.
- Reporting is very dynamic and easy to pull the data you need.
- The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
- The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
February 05, 2020
We used Campaign Monitor to send e-blasts and automated drip campaign emails for our business. It was used across the entire Texas region of Brookfield Residential, a real estate company, and we used it in all our different lines of business. It's a very simple to use and reliable email tool.
- Email Builder
- List Management
- Automation / Workflows
- Flexibility on design
January 17, 2020
Campaign Monitor is used by our marketing department and programming team. It is a step above other email systems we've used in the past with simple design features and easy to use and understand reporting. Additionally, the spam filters and reporting on list hygiene has been a great help to us and our clients when cleaning and keeping our email list up to date and aligned with best email practices. I recommend Campaign Monitor to anyone looking to improve their email marketing.
- Simple and easy to use templates.
- Good reporting.
- Drip campaigns have room for improvement.
- Email automation or if/then emails can be improved.
February 14, 2020
We use Campaign Monitor to design and distribute our email marketing campaigns. The software is primarily used by me, the director of marketing, and business development. The software is used as a communication channel to send news, press releases, content, and other information to our clients and business partners. The software also houses our distribution lists and keeps track of individuals who subscribe and unsubscribe from our contact lists.
- Functional Email Marketing Software to Design and Distribute Email Campaigns.
- Manage Contacts Lists Including Subscribers and Unsubscribers Easily.
- Added Design Features for Email Marketing Templates.
- More Pre-populated Templates for Email Marketing.
May 14, 2019
Our organization uses Campaign Monitor to design and send marketing emails to colleagues internally and to the external community as well. It specifically addresses the problem of creating effective and well-designed communication pieces.
- A great drag-and-drop design interface.
- Email is easily optimized for mobile devices.
- Great choice of free templates, that all look great.
- Verifying a domain is a difficult process.
- No native social media sharing built-in.
February 05, 2019
Campaign Monitor is used as one of our supplemental email platforms to IBM WCA. We use it occasionally for special offers and promotions on behalf of our clients.
- Quick and Easy Sends - This platform is great for straightforward sends -- we can set up and send our emails within 5 minutes.
- Live Map Reporting - Campaign Monitor gives real-time reporting of where in the world users are opening and interacting with your emails.
- Easy to import Design aspects - Campaign Monitor gives the option to import templates in an easy-to-use way.
- No WYSIWYG editor -- while there are options to edit the templates, they are extremely limited.
- Limited Source Code / Live Template Change View -- CM doesn't seem to support live changes to the source code like most other platforms do. For example, if I wanted to update the line-height in the source code of an email, I'd have to save the code in CM, then go preview, then make changes again if needed. Most other platforms have the ability to give live code update previews as they're being made.
July 22, 2018
Campaign Monitor is used solely by the marketing department to help support other departments within the organization. It helps us promote other department’s events, products, and services. We also use it for our content marketing newsletter that we send out twice a week.
- Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
- The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
- I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
- The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
- Campaign Monitor doesn’t have any native social sharing features. You have to go to a third party site in order to get the links for social sharing buttons as a work around. You also can’t edit the social cards in Campaign Monitor, so your emails can appear unformatted in the preview image when sharing on social.
- There is no way to tell when other team members are working in an email Campaign in the email builder. This has been an issue for us on multiple occasions where two people are working in an email and someone’s work gets accidentally overrided. There is also no manual save feature, instead it auto saves. We’ve had issues with emails not getting saved correctly due to this.
- Currently there is no way to organize your email campaigns. It would be helpful to have a folder feature so we could sort the different types of campaigns rather than searching through all archived campaigns.
- I haven’t been impressed with our Customer Successs Managers. None of them have been helpful, and they tend to be pretty hands off. They only talk to us when I reach out to them and remind them that our account exists and we want support.
August 04, 2018
We used CM as our mail server. We deeply integrated it with Facebook apps, WordPress websites, custom-built web apps and more. We used it as our content editor, email notifications server, and even used the lists as our CRM at times depending on the customer and the implementation. The perfect API and resell ability are what made it the one for us.
- API
- White Label / Resell
- Usable
- Simple templates
- Inborn templates
- WYSIWYG
September 26, 2018
We recommend Campaign Monitor to our clients. In most instances, we simply set up the account and design their first template, while in some cases we manage their campaigns on an ongoing basis.
In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
- It's super-simple to use. From setting up a template from the gallery, creating a campaign or even setting up automation.
- Its automation is basic but it's powerful.
- The pricing scales well allowing our clients to grow.
- The entry-level plan is not as competitive
- It's not as widely integrated as MailChimp
December 14, 2017
We use Campaign Monitor as a email marketing and automation solution in our office for our own marketing projects. We have also implemented it for many of our clients. It provides a good interface for email design, list management, and automation tools to incorporate with our marketing campaigns and for use in our funnels.
- Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
- The campaign reporting is designed very well, and easy to understand.
- Getting started is simple and automations are easy to get rolling.
- The automation features are a bit basic and some power users might find they need a more robust option.
- Using HTML is harder than it should be.
- Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
We use Campaign Monitor for email marketing campaigns. It's used across the whole organization and is the standard platform.
- Nice design tools
- Salesforce integration
- Analytics
- Strong overall
- Raisers edge integration
February 01, 2018
We use Campaign Monitor for our recently set up e-mail marketing campaigns. Although we are new to e-mail marketing, it seems like great share (if not almost all) of our marketing resources we will be investing down this path.
- Fast to upload and download subscriber lists from our existing databases.
- Sends e-mails pretty fast!
- No fuss interface
- List management
- Some e-mail building aspects could be improoved
- More automation options for regular basic package users
September 15, 2017
We use campaign monitor to run all of our email marketing, drip campaigns and newsletters both internal and external. We use it in the marketing department, but we utilize it for campaign across multiple divisions in the company. It solves the problem of having visually appealing emails to send out as well as managing our emails lists.
- The visual email builder is great for anyone that is not comfortable with code. It gives you great flexibility, the visual builder is easy to use and and learn.
- Though this is a feature in most all email marketing platforms, but utilizing this to manage our email lists is a great tool and helps save a lot of time.
- The feature that you can test your email through various platforms before you send is a great feature and offers some great insight.
- The customer service is great, I have had some issues in the past but have always received quality assistance.
- It would be great if you could build visual workflows for the marketing campaigns and set up triggers for those workflows. But the journeys they have in place are not bad.
- I feel like the analytics and insights offer less then some other products, but the great news is I believe Campaign Monitor is upgrading this feature.
- It would also be great to just be able to build email templates in the system without having to build a campaign.
September 01, 2017
We use CM in the Marketing department - only one user at the moment. We use it for email marketing but also some list management and lead generation/list collection. As an email marketing tool, we can track email activity (opens, clicks) and also contact viability (bounces, etc) to ensure we have a clean and updated list.
- The design interface is easy to use: drag & drop and very intuitive.
- The campaign metrics are displayed in an easy to digest manner.
- The automation flows are easy to create - a bit basic but not complicated.
- Contact management needs some serious work - it is list based so every contact (unique or NOT) is counted towards your allotment. To me this delineates this product from being a CRM - they really should have contact records and different list memberships. This also skews the way people are billed probably so you have to keep an eye out on this.
- Lists and segmentation need a lot of back work and setting up to use. You have to assign characteristics to contacts when they are uploaded so if you have to plan ahead strategically on how your future lists will look.
- Although their email designer is very easy to use, sometimes I wish there was a bit more flexibility in customization.
December 18, 2017
We have been using campaign monitor to deploy email marketing campaigns for our new subscriber and client of our software. We find it works really well, great insights and decent templates. It's pricey and we are trying to figure out the value of the service vs. other competitors. We will be evaluating other competitors.
- Templates are easy to use
- Metrics and analytics are excellent
- Good view of all campaigns
- Templates
- Designing templates
- Flexible templates
February 15, 2016
In my previous role I worked for a marketing agency. We used Campaign Monitor (CM) for basic email marketing campaigns. It was very easy to use and give customer access to for managing, executing, and tracking campaigns overall. CM addressed the need for an email marketing tool that has general ease of use and is self services for our clients.
- A/B Testing
- Email Marketing
- Templates
- Marketing Automation & Workflows
- Integrations
Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.
While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.
List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.
I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.
- CM is a great budget platform to use for outbound email.
- Overall CM is a good company and easy to work with. They have great support but fall short in only a few areas. Would be a good starting out platform to use.
- Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
We use Campaign Monitor to circulate a continuing legal education newsletter. It is well received by those at the firm and also by clients outside the firm.
- It has a readable concise format.
- It is easy to use.
- The data is gathered easily through the Campaign Monitor reports.
- Sometimes we would like to add pictures or snapshots and for this purpose we must employ someone to add them to our newsletter through html coding.
Campaign Monitor Scorecard Summary
Feature Scorecard Summary
What is Campaign Monitor?
Campaign Monitor is an easy-to-use email marketing tool that allows entrepreneurs at growing businesses to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Our beautiful templates, drag and drop interface and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers with ease.
Categories: Email Marketing
Campaign Monitor Screenshots
Campaign Monitor Integrations
Campaign Monitor Competitors
Campaign Monitor Pricing
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Basic | $9 | per month |
| Unlimited | $29 | per month |
| Premier | $149 | per month |
Campaign Monitor Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 40% | |
| Mid-Size Companies (51-500 employees) | 50% | |
| Enterprises (> 500 employees) | 10% |
Campaign Monitor Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| Forum/Community | ||
| FAQ/Knowledgebase |
Campaign Monitor Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android, Windows Phone |
| Supported Languages: | English |
Frequently Asked Questions
What is Campaign Monitor?
Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
What are Campaign Monitor's top competitors?
What is Campaign Monitor's best feature?
Reviewers rate Spam Testing highest, with a score of 9.5.
Who uses Campaign Monitor?
The most common users of Campaign Monitor are from Small Businesses and the Marketing & Advertising industry.