Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to …
A/B testing (21)
Dynamic content (21)
WYSIWYG email editor (8)
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Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: A/B testing
- Supported: Spam Testing
- Supported: Mobile Ready Templates
- Supported: Inbox Preview
- Supported: Email Automation
- Supported: Unlimited Contact Lists
- Supported: List Segmentation
- Supported: Custom Fields
- Supported: Facebook Subscribe
- Supported: Social Sharing
- Supported: 24/7 Support
- Supported: Personalization
- Supported: Template Gallery
- Supported: Branding
|Small Businesses (1-50 employees)||40%|
|Mid-Size Companies (51-500 employees)||50%|
|Enterprises (more than 500 employees)||10%|
|Mobile Application||Apple iOS, Android, Windows Phone|
- easy to create
- user friendly dashboard
- customer service
- support calls
- support channels
- Service Level Agreement - turnaround times
- Email Lists
- Email Design
- Ease of Use
- Customization Options
- Integration with Outlook
- Integration with Canva
- With Campaign Monitor, I can create, send, manage and track emails with great ease.
- It has great templates, complete and responsive functionality that makes it easy to automate.
- I love its high deliverability and excellent compatibility with mobile devices and computers.
- It makes it easy to insert images, links, texts; it is effortless to use, and its functions can be customized according to marketing needs.
- I can't find a way to know when other team members are working on an email campaign in the email generator; I wish they could improve this aspect.
- Personalization: Being able to add many custom fields to personalize an email sent is great.
- Viewing results: The reporting dashboards are simple and intuitive.
- Transactional emails: It was super easy to hook up via Zapier.
- API and connectors to other platforms.
- Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
- The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
- Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
- Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
- The bank of emails and ways to segment them before sending is super helpful for us.
- I'd like to have a function that tests email addresses and lets you know which ones are no longer working and, if possible, replaces the email you have on file with the one that the subscriber prefers.
- It would be nice to have more free access to template designers, but they have so many to choose from it's a negligible need.
- The site kicks you off for inactivity rather quickly, which is a little annoying, but I do keep the window open for a long time as I design newsletters.
- Customization of templates to showcase our brand
- Precise adjustments of every campaign aspect in the email builder
- Sending mass mailouts
- Split testing is limited to 2 variants
- Support is available on email and tickets only.
- Email templates are very easy to use and have a professional style.
- Reporting is very dynamic and easy to pull the data you need.
- The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
- The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
- Email Builder
- List Management
- Automation / Workflows
- Flexibility on design
- Simple and easy to use templates.
- Good reporting.
- Drip campaigns have room for improvement.
- Email automation or if/then emails can be improved.
- A great drag-and-drop design interface.
- Email is easily optimized for mobile devices.
- Great choice of free templates, that all look great.
- Verifying a domain is a difficult process.
- No native social media sharing built-in.
However, pricing is not as competitive for smaller businesses or small organizations.
- Quick and Easy Sends - This platform is great for straightforward sends -- we can set up and send our emails within 5 minutes.
- Live Map Reporting - Campaign Monitor gives real-time reporting of where in the world users are opening and interacting with your emails.
- Easy to import Design aspects - Campaign Monitor gives the option to import templates in an easy-to-use way.
- No WYSIWYG editor -- while there are options to edit the templates, they are extremely limited.
- Limited Source Code / Live Template Change View -- CM doesn't seem to support live changes to the source code like most other platforms do. For example, if I wanted to update the line-height in the source code of an email, I'd have to save the code in CM, then go preview, then make changes again if needed. Most other platforms have the ability to give live code update previews as they're being made.
In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
- It's super-simple to use. From setting up a template from the gallery, creating a campaign or even setting up automation.
- Its automation is basic but it's powerful.
- The pricing scales well allowing our clients to grow.
- The entry-level plan is not as competitive
- It's not as widely integrated as MailChimp
It is perhaps not that appropriate for the small business who doesn't believe they will ever get beyond 2,000 contacts and only wants to send irregular emails.
- White Label / Resell
- Simple templates
- Inborn templates
Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.
While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.
List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.
I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.
- CM is a great budget platform to use for outbound email.
- Overall CM is a good company and easy to work with. They have great support but fall short in only a few areas. Would be a good starting out platform to use.
- Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
- Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
- The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
- I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
- The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
- Campaign Monitor doesn’t have any native social sharing features. You have to go to a third party site in order to get the links for social sharing buttons as a work around. You also can’t edit the social cards in Campaign Monitor, so your emails can appear unformatted in the preview image when sharing on social.
- There is no way to tell when other team members are working in an email Campaign in the email builder. This has been an issue for us on multiple occasions where two people are working in an email and someone’s work gets accidentally overrided. There is also no manual save feature, instead it auto saves. We’ve had issues with emails not getting saved correctly due to this.
- Currently there is no way to organize your email campaigns. It would be helpful to have a folder feature so we could sort the different types of campaigns rather than searching through all archived campaigns.
- I haven’t been impressed with our Customer Successs Managers. None of them have been helpful, and they tend to be pretty hands off. They only talk to us when I reach out to them and remind them that our account exists and we want support.
- Nice design tools
- Salesforce integration
- Strong overall
- Raisers edge integration
- Easily customizable
- The user interface is easy to navigate, everything you need is available without the need to dig around
- Reporting is a breeze
- Loading lists into the system is a bit more cumbersome than it needs to be
- The Wordpress integration seems a bit invasive on the page. Perhaps it can be "toned down" in the settings, but that was my initial impression.
- There is quite a bit of difference in the pricing structures
- Fast to upload and download subscriber lists from our existing databases.
- Sends e-mails pretty fast!
- No fuss interface
- List management
- Some e-mail building aspects could be improoved
- More automation options for regular basic package users
- Templates are easy to use
- Metrics and analytics are excellent
- Good view of all campaigns
- Designing templates
- Flexible templates
- Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
- The campaign reporting is designed very well, and easy to understand.
- Getting started is simple and automations are easy to get rolling.
- The automation features are a bit basic and some power users might find they need a more robust option.
- Using HTML is harder than it should be.
- Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
- The visual email builder is great for anyone that is not comfortable with code. It gives you great flexibility, the visual builder is easy to use and and learn.
- Though this is a feature in most all email marketing platforms, but utilizing this to manage our email lists is a great tool and helps save a lot of time.
- The feature that you can test your email through various platforms before you send is a great feature and offers some great insight.
- The customer service is great, I have had some issues in the past but have always received quality assistance.
- It would be great if you could build visual workflows for the marketing campaigns and set up triggers for those workflows. But the journeys they have in place are not bad.
- I feel like the analytics and insights offer less then some other products, but the great news is I believe Campaign Monitor is upgrading this feature.
- It would also be great to just be able to build email templates in the system without having to build a campaign.
- The design interface is easy to use: drag & drop and very intuitive.
- The campaign metrics are displayed in an easy to digest manner.
- The automation flows are easy to create - a bit basic but not complicated.
- Contact management needs some serious work - it is list based so every contact (unique or NOT) is counted towards your allotment. To me this delineates this product from being a CRM - they really should have contact records and different list memberships. This also skews the way people are billed probably so you have to keep an eye out on this.
- Lists and segmentation need a lot of back work and setting up to use. You have to assign characteristics to contacts when they are uploaded so if you have to plan ahead strategically on how your future lists will look.
- Although their email designer is very easy to use, sometimes I wish there was a bit more flexibility in customization.
- Once templates have been created, it is easy to use, especially for those who aren't versed in HTML coding.
- Analytics are simple and more in-depth than some of its competitors, even offering metrics based on geography, email client type, device type, etc.
- A/B testing is simple to use and effective, requiring minimal set up.
- An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
- Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
- While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
- A/B Testing
- Email Marketing
- Marketing Automation & Workflows
- It has a readable concise format.
- It is easy to use.
- The data is gathered easily through the Campaign Monitor reports.
- Sometimes we would like to add pictures or snapshots and for this purpose we must employ someone to add them to our newsletter through html coding.