Campaigner

Campaigner

Score 6.6 out of 10
Campaigner

Overview

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split...
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Recent Reviews

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Popular Features

View all 12 features
  • Email deliverability reporting (5)
    7.0
    70%
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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.campaigner.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $59 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.2Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

4.3Avg 7.6
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Product Details

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

Campaigner Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Additional Features

  • Supported: Geolocation
  • Supported: Conditional Content
  • Supported: Purchase Behaviour
  • Supported: Contact Engagement Scoring
  • Supported: Exclusion Lists
  • Supported: Social Integration

Campaigner Integrations

Campaigner Competitors

Campaigner Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Campaigner starts at $59.

iContact, Mailchimp, and Constant Contact are common alternatives for Campaigner.

Reviewers rate List management highest, with a score of 9.
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Comparisons

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Reviews and Ratings

 (17)

Attribute Ratings

Reviews

(1-2 of 2)
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Companies can't remove reviews or game the system. Here's why
January 26, 2021

Great features but expect to be on your own - weak tech support

Verified User
C-Level Executive in Marketing
Computer Software Company, 1-10 employees
Score 4 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We have used Campaigner across our whole organization since 2015. We send a monthly e-newsletter to 70,000+ contacts and a weekly email series to 25,000+ contacts. We also run several autoresponder campaigns when prospects sign up for trials of our software. This is a series of emails based on days from sign up date.
Pros and Cons
  • Workflows to create a series of emails over a long period of time
  • List definition to segment contacts by various criteria
  • Ability to add and utilize custom fields
  • Ability to download contact list in Excel for cleanup and then re-upload into the system
  • Technical support experiences have been awful
  • Lack of communication about releases, feature changes and issues
  • No ability to spam proof sign up forms with captcha
  • Workflows stopped working without explanation or notification
  • Report features are lacking
Likelihood to Recommend
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.
Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.

Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Return on Investment
  • Makes it easy for us to stay in contact via outbound email with 70K plus contacts
  • Heavy upfront investment in creating workflows pays off once they are working
  • Custom fields and exports to Excel have helped us better understand our customer base
Campaigner Feature Ratings
Email & Online Marketing (8)
71.25%
7.1
WYSIWYG email editor
70%
7.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
A/B testing
30%
3.0
Mobile optimization
60%
6.0
Email deliverability reporting
70%
7.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (2)
40%
4.0
Standard reports
70%
7.0
Custom reports
10%
1.0
Pre-Send Testing
N/A
N/A
Alternatives Considered
Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data.

Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
Usability
5
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.

If you are tech savy this system might be for you but you'll be on your own.
Support Rating
1
Over five years I rarely had an interaction I was satisfied with. General tech support staff did not seem to be trained on anything but the basics of the system. They would open tech support tickets, give me a case # and then we would hear nothing. We still have open tickets from years ago.

Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought.
August 30, 2019

A Great Email Marketing Platform That Is Barebones And Lacking In Features

Verified User
Manager in Marketing
Furniture Company, 11-50 employees
Score 4 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Campaigner across our entire company to send out marketing emails twice a week every week and have been using them for eight years now. We use Campaigner to notify customers of potential sales we have and other promotions via marketing campaigns that we create in house.
Pros and Cons
  • Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
  • Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
  • Campaigner allows us to send large amounts of emails without much effort.
  • Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Likelihood to Recommend
At its current state, I would recommend Campaigner to someone looking to use a simple email marketing tool for someone just starting out or, in our use case, if they use Campaigner in conjunction with another email marketing tool that offers cart abandonment emails and exit intent popups.
Return on Investment
  • Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
  • Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
Campaigner Feature Ratings
Email & Online Marketing (8)
80%
8.0
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
80%
8.0
A/B testing
90%
9.0
Mobile optimization
20%
2.0
Email deliverability reporting
100%
10.0
List management
80%
8.0
Reporting & Analytics (2)
50%
5.0
Standard reports
90%
9.0
Custom reports
10%
1.0
Pre-Send Testing
N/A
N/A
Alternatives Considered
As I have used both I would compare campaigner most closely to Mailchimp, both offer an extremely easy to use and quick method of sending out email marketing campaigns and are both cheap. However, with all the simplicity comes the issue of not being robust enough and after doing trials and working with other companies such as Constant Contact and Zoho I would steer business that is expanding into those two.
Other Software Used
Premium Support
No
Support Rating
2
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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