CanopyLocal

CanopyLocal, developed by Inspired Thinking Group (ITG) Limited, is a marketing technology platform that aims to streamline marketing operations, workflows, and content creation through automation. According to the vendor, CanopyLocal is suitable for businesses of various sizes and is utilized by marketing professionals, brand managers, advertising agencies, retail companies, and e-commerce businesses across different industries.

Key Features

Fully Connected: CanopyLocal is a marketing technology platform that offers a wide range of services to streamline marketing operations. It provides a solution that can integrate with various marketing technologies and systems. CanopyLocal also offers services such as program delivery, consultancy, configuration, training, and change management.

Business Discovery: CanopyLocal helps brands optimize their enterprise value and achieve their objectives through business discovery. It assists in defining the organizational design, including geography, categories, brands, channels, and departments/teams. CanopyLocal supports the creation of an operating model encompassing people, process, and platform both online and offline.

Human-Centered Solution Design: CanopyLocal focuses on designing solutions that cater to user needs and pain points. It helps in designing workflows and processes, identifying inputs, activities, and outputs. CanopyLocal assists in establishing market operations governance, including processes, assets, content, data, platforms, customer experience management, adoption, and lifecycle.

Content Automation Audits: CanopyLocal offers content automation audits to evaluate brands and campaigns and identify opportunities for automation. It helps in streamlining content creation and distribution processes, reducing manual efforts, and increasing efficiency. CanopyLocal enables personalized and targeted content delivery across multiple channels, ensuring consistent messaging and branding.

Strategy & Creative: CanopyLocal provides strategy and creative services to help brands develop effective marketing campaigns. It assists in defining marketing objectives, target audiences, and positioning strategies. CanopyLocal supports the creation of compelling and engaging content, including copywriting, visual design, and multimedia production. It helps in developing marketing plans, including media strategies, budget allocation, and performance tracking.

Digital Performance Marketing: CanopyLocal offers digital performance marketing services to drive customer acquisition, engagement, and conversions. It helps in developing and executing online advertising campaigns across various channels, including search engines, social media platforms, and display networks. CanopyLocal utilizes data and insights to optimize campaign performance, targeting the right audience, and maximizing return on investment.

TV, Film & Photography: CanopyLocal supports the production of TV commercials, films, and photography for marketing purposes. It assists in concept development, scriptwriting, casting, location scouting, and production management. CanopyLocal ensures high-quality production standards, including video editing, visual effects, sound design, and post-production. It helps in delivering visually appealing and engaging content to capture the attention of the target audience.