Name: CanopyLocal
Author: Team ITG (Inspired Thinking Group Limited)

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Academic Advising

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enterprise Legal Management

Meeting Management

Workflow

Enterprise

Accounting

Crypto Asset Management

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Consulting and Advisory Services

Data Center Virtualization

Fraud Detection

Graph Database

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Managed Hosting

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Network Traffic Analysis (NTA)

SaaS Management

Security Analytics

Software-Defined WAN

System Monitoring

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Computer-Assisted Translation

Content Management

Contest Management

Customer Journey Mapping

Digital Asset Management

Email Marketing

Headless CMS

Marketing Automation

Press Release Management

Product Information Management (PIM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Quote to Cash

eCommerce Analytics

Sales

Camp Management

Clinical Data Management

Dental

Financial Services CRM

Internet of Medical Things

Loan Servicing

Patient Engagement

Warranty Management

Vertical-Specific

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CanopyLocal, developed by Inspired Thinking Group (ITG) Limited, is a marketing technology platform that aims to streamline marketing operations, workflows, and content creation through automation. According to the vendor, CanopyLocal is suitable for businesses of various sizes and is utilized by marketing professionals, brand managers, advertising agencies, retail companies, and e-commerce businesses across different industries.

## Key Features

**Fully Connected**: CanopyLocal is a marketing technology platform that offers a wide range of services to streamline marketing operations. It provides a solution that can integrate with various marketing technologies and systems. CanopyLocal also offers services such as program delivery, consultancy, configuration, training, and change management.

**Business Discovery**: CanopyLocal helps brands optimize their enterprise value and achieve their objectives through business discovery. It assists in defining the organizational design, including geography, categories, brands, channels, and departments/teams. CanopyLocal supports the creation of an operating model encompassing people, process, and platform both online and offline.

**Human-Centered Solution Design**: CanopyLocal focuses on designing solutions that cater to user needs and pain points. It helps in designing workflows and processes, identifying inputs, activities, and outputs. CanopyLocal assists in establishing market operations governance, including processes, assets, content, data, platforms, customer experience management, adoption, and lifecycle.

**Content Automation Audits**: CanopyLocal offers content automation audits to evaluate brands and campaigns and identify opportunities for automation. It helps in streamlining content creation and distribution processes, reducing manual efforts, and increasing efficiency. CanopyLocal enables personalized and targeted content delivery across multiple channels, ensuring consistent messaging and branding.

**Strategy & Creative**: CanopyLocal provides strategy and creative services to help brands develop effective marketing campaigns. It assists in defining marketing objectives, target audiences, and positioning strategies. CanopyLocal supports the creation of compelling and engaging content, including copywriting, visual design, and multimedia production. It helps in developing marketing plans, including media strategies, budget allocation, and performance tracking.

**Digital Performance Marketing**: CanopyLocal offers digital performance marketing services to drive customer acquisition, engagement, and conversions. It helps in developing and executing online advertising campaigns across various channels, including search engines, social media platforms, and display networks. CanopyLocal utilizes data and insights to optimize campaign performance, targeting the right audience, and maximizing return on investment.

**TV, Film & Photography**: CanopyLocal supports the production of TV commercials, films, and photography for marketing purposes. It assists in concept development, scriptwriting, casting, location scouting, and production management. CanopyLocal ensures high-quality production standards, including video editing, visual effects, sound design, and post-production. It helps in delivering visually appealing and engaging content to capture the attention of the target audience.

CanopyLocal, a module on the CanopyCloud marketing operations platform from Team ITG headquartered in London, provides global brand control with local activation providing managers tool to run highly personalised, on-brand multichannel local marketing campaigns. From asset management to spend control and stock ordering, CanopyLocal automates the planning and execution of campaigns, delivers efficiencies and helps deploy one-to-one customer communications.

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CanopyLocal

Local marketing refers to marketing activities by small brick and mortar businesses like stores, restaurants and outlets, and individual franchise businesses.

Local marketing providers handle marketing activities like email marketing campaigns, social marketing and review curation on behalf of these small businesses to build reputation, buzz and increase foot traffic to these businesses.

Local Marketing

Team ITG (Inspired Thinking Group Limited)

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Local Marketing Software

CanopyLocal

Overview

What is CanopyLocal?