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Canto

Canto

Overview

What is Canto?

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

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Recent Reviews

Review

9 out of 10
March 09, 2024
Incentivized
We use Canto as a master photo library within the organization and share photos internally and with contractors.
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Encanto Canto.

8 out of 10
March 05, 2024
Incentivized
We use Canto for all photo and video storage and graphic assets such as logos. I create graphics in Adobe products daily, and the Canto …
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Canto Review

9 out of 10
February 22, 2024
Incentivized
We are still getting out Canto up and running, but I can see so many opportunities on how it will help us organize images, assets and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Downloading assets (24)
    8.2
    82%
  • Asset sharing (24)
    7.9
    79%
  • Uploading assets (23)
    7.5
    75%
  • Asset search (24)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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What is Canto?

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.canto.com/pricing/?utm_sour…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web…

What is Cloudimage?

Cloudimage offers a way to optimize and accelerate images for the web.Cloudimage automates the transformation and optimization of images on the fly and accelerates their distribution via the Content Delivery Network (CDN). Cloudimage helps web pages to become faster and lighter, to improve both SEO…

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Product Demos

Take a virtual tour

tour.canto.com
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Features

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.6
Avg 6.5

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

7.1
Avg 7.9
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Product Details

What is Canto?

A digital asset management (DAM), Canto allows organizations to centralize, organize, and share assets. With AI Visual Search, natural language can be used to instantly discover content without relying solely on metadata. Canto aims to empower brands to extract more value out of their content, maximize ROI, and accelerate time to market.

Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Canto Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Embed codes
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Content analytics

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.

Canto Videos

Canto Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesCzech, German, English, Japanese, Korean, Dutch, Spanish, Swedish, Thai, Chinese (Simplified), Russian

Frequently Asked Questions

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

Acquia DAM (Widen), Brandfolder, and Bynder are common alternatives for Canto.

Reviewers rate Downloading assets highest, with a score of 8.2.

The most common users of Canto are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(290)

Attribute Ratings

Reviews

(1-25 of 165)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Before we made the switch to Canto, our assets were spread out over several platforms: Google Drive, Dropbox, Email, and our internal S Drive. There really was not a way to find things easily, and often some team members would have some assets, but not even know about others. It was certainly a cost to move away from these free supports and into a paid system, but the benefits are beyond words.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I used Canto Cumulus many years ago which is why I recommended Canto for us. We had hoped it would fit better with our very broad needs, but several people have recommended we pursue Media Valet, assuming we continue to look for a DAM. They feel it is more applicable to non-marketing departments.
February 22, 2024

Never Let Go of Canto

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have much better UX and features.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
After researching and demoing several DAMs, we landed on Canto for several reasons: the price was lower than most of it's competitors, it integrated with our create workflow solution, and it had a simple and user-friendly interface, which was browser-based and required no software installation. The visual-based interface was very important because of the large number of assets available. It was important to see what it was you were looking for before having to download it. Other solutions did not have this feature so you had to download multiple files to find what you were looking for. The file/folder structure of Canto was crucial since we have thousands of assets to keep organized. The search and filter features allowed you to quickly and easily find exactly what you are looking for. We were also able to password-protect important assets, while utilizing the portal feature to share other assets that didn't require password protection with outside organizations. It also had a mobile app so you could use it anytime, anywhere.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
While I've only done demo versions of the listed products and others, I can say that Canto was one of the most easy to use yet robust toolkits I encountered. It can do everything you want and more, but not be too bogged down in using it. That said, some of the workflow and mechanics can be confusing but you end up figuring out what you need to do fairly quickly and support is VERY good to help you with what you don't know, including tutorials and suggestions on the website.
Alison Weidemann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Other teams at our university are using PhotoShelter to store and organize their photos, and I use/access PhotoShelter to download images that have been provided to us through that system as well. When using Canto, we are entering more detailed types of information on our images than other teams using similar products for photo management.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
Tom J. Cameron | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
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