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Canto

Canto

Overview

What is Canto?

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

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Recent Reviews

Review

9 out of 10
March 09, 2024
Incentivized
We use Canto as a master photo library within the organization and share photos internally and with contractors.
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Encanto Canto.

8 out of 10
March 05, 2024
Incentivized
We use Canto for all photo and video storage and graphic assets such as logos. I create graphics in Adobe products daily, and the Canto …
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Canto Review

9 out of 10
February 22, 2024
Incentivized
We are still getting out Canto up and running, but I can see so many opportunities on how it will help us organize images, assets and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Downloading assets (24)
    8.2
    82%
  • Asset sharing (24)
    7.9
    79%
  • Uploading assets (23)
    7.5
    75%
  • Asset search (24)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Canto?

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.canto.com/pricing/?utm_sour…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web…

What is pCloud?

pCloud is a cloud- based digital asset management platform that provides access to all digital content including images,video, audio, documents, and more, anytime, anywhere, on any device. Users can keep important files safe and centralized in one place, and share with team members, clients, etc.…

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Product Demos

Take a virtual tour

tour.canto.com
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Features

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.6
Avg 6.8

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

7.1
Avg 8.4
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Product Details

What is Canto?

A digital asset management (DAM), Canto allows organizations to centralize, organize, and share assets. With AI Visual Search, natural language can be used to instantly discover content without relying solely on metadata. Canto aims to empower brands to extract more value out of their content, maximize ROI, and accelerate time to market.

Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Canto Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Embed codes
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Content analytics

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.

Canto Videos

Canto Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesCzech, German, English, Japanese, Korean, Dutch, Spanish, Swedish, Thai, Chinese (Simplified), Russian

Frequently Asked Questions

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

Acquia DAM (Widen), Brandfolder, and Bynder are common alternatives for Canto.

Reviewers rate Downloading assets and Asset storage highest, with a score of 8.2.

The most common users of Canto are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-25 of 95)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've had to train multiple staff in our organization, and a few contractors outside the organization, how to use our Canto to find the content that they require and it's always been a really easy process. I think that speaks well to how usable the platform is for people with varying technical experience.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would give Canto a 9 in usability because it is a very easy to use product and my team received an extensive on-boarding. I felt like the training, combined with the intuitive user interface of Canto makes it a breeze for users to navigate through the system and find what they need in a quick manner.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Canto has many amazing features and also the great ability to join many platforms together in one place.
Canto can be easy to use once you have been given some training. Canto utilizes different verbiage for their filing system which does take some getting used to. You have to retrain your brain a little to how the tiers within the Canto files actually work. The usability for the search feature is amazing because you can type in a broad description and get a multitude of matches, which might be exactly what you are looking for. But for those more precise searches where you are looking for something very specific, Canto gives you the ability to type in very detailed words and phrases to detail your search. Canto's usability is also much more beneficial when all users are trained properly and take the time to put in keywords that will help in the future. Overall it's not a super difficult program to learn and it's usefulness is worth the learning curve.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Canto is easy-to-use and user-friendly, even for the team members who aren't exactly software-saavy. It's organized in a way that actually makes sense and easy to customize to suit your needs. The Canto portals are quite handy, especially for our clients to be able to access their completed art files and are also easy to set up with a WYSIWYG editor. We're able to customize and brand each portal for our clients and so far they've been very pleased.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Canto is not overly user-friendly. I do not love the internal logic and internal organization system. It's also fairly expensive for limited users. It's a classic case of not doing enough research to determine where actual users go to find relevant information/system preferences internally. It is also fairly limited on number of portals available.
Tara Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's visual organization of images is awesome - better than others out there, but the folder/album structure is somewhat confusing and not the most intuitive. Also I love scrolling through the image library with their great search feature, but beware that at a certain point on your scroll - the whole Canto site will just refresh, starting you back at your original search results -- effectively losing your visual place in search. I've noted this to the Canto team, but still see the problem happening.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Canto is very usable with a lot of content that can be stored and used. However, there are multiple ways to get to the same place, which actually makes it more difficult to take a straightforward approach. There are also some limits to what editing and adjustments you can make on the software, which makes it harder all around.
Eric Gangnath | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall Canto is a comprehensive digital asset management system. We are able to share and store our assets easily and the search functionality is fairly intuitive. Sometimes the interface is slow and photos/videos take longer than I would like to scroll through on screen. The smart tag feature isn't something we use very often as the tags are often times not very accurate. As a one stop database for image assets Canto is good but maybe not exceptional in usability.
Matthew Liebergall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Canto seems to be modeled to be about as user friendly as possible. For any users that are simply going on it to find and share assets, it really couldn't be easier. It's an extremely easy to follow, and simple platform. The one caveat here is that the admin side is not so as much. There are many settings pages, and they are a bit cumbersome and hard to find. I find myself reaching out to Canto reps on simply pointing me in the right direction on changing a simple setting.
Score 8 out of 10
Vetted Review
Verified User
The whole point of why we started using Canto in the first place was for it's intuitive user interface (UI). From day one it was easy to train on and start adapting to. Our initial asset import became a breeze, too. Folder structure is important, but the tagging and keywording, including Canto's "smart search", has allowed each of our team members to find what they want without sifting through folders for days.
May 27, 2022

Go Canto

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall usability is great, but it still could with some improvements for example by improving bulk uploads. When uploading a folder with a number of assets with different file extensions, not all files will upload which resulting going back and checking what's missing and then uploading individually, not ideal when using this as your main backup solution.
McKenna Sokol | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Once you get the hang of it, it's fabulous. The learning curve can be difficult for those that didn't onboard/set up the tool, especially if they aren't in it all the time. The curve is as steep as it is because of how robust the tool is, so the pros definitely outweigh the cons here.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's pretty intuitive and easy to learn. We offer internal training and people find that it's usually pretty quick with few questions at the end if any. The documentation is thorough. I can almost always find what I'm looking for, but when I have questions the help center is useful and I very rarely have to reach out to get a question answered.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
some of the features and usablity are great but most of it takes sooo long to get off the ground. we spent well over a year on it so far and still working on it which is disappointing.
Brady Adams | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Canto passes the test for what we needed it to do. There are better products out there, but the price for those products makes them unreasonable for the basic functionality of a DAM system that we needed.

Canto lacks functionality that would make it a tough competitor, especially for the price point, of the other products. But product development seems to not be focused on the areas that need it the most.

Overall, Canto is a good product and does what we need it to do. But there is room for improvement.
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