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Canva

Canva

Starting at $12.95 per month
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Overview

What is Canva?

Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

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Recent Reviews

TrustRadius Insights

Canva is a versatile design tool that has been widely adopted by individuals and businesses for various use cases. Users have found Canva …
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Honest Canva Review

9 out of 10
March 30, 2023
With Canva, we can create high-quality designs with minimal effort and time. Moreover, Canva offers a collaborative feature that enables …
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I'm Not Happy with the Service

1 out of 10
March 15, 2023
Was looking for a way to easily create social media posts for LinkedIn. In my experience Canva is impressive for creating graphics, but …
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Canva - For Everyone

9 out of 10
August 25, 2022
Canva is an excellent online graphic design tool for those who don't have any experience with graphic design. You can design anything like …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Pro

$12.95

Cloud
per month

Enterprise

$30.00

Cloud
Per Month Per User

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.canva.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Canva & Flourish Demo

YouTube

How to Use Canva in 2022 Beginner Friendly Guide + Live Demo

YouTube

Designing Blog Elements in Canva | The Journey

YouTube

Canva Demo - How Canva Works

YouTube

CANVA DEMO PARTY

YouTube

Full Demo of Kittl - Design Like A Pro...Thousands of Examples FREE No Graphic Experience Needed.

YouTube
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Product Details

What is Canva?

Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

Canva Videos

Best Free PowerPoint Alternatives
Introducing Canva

Canva Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(1457)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Canva is a versatile design tool that has been widely adopted by individuals and businesses for various use cases. Users have found Canva helpful in creating social media graphics, resumes, infographics, eBooks, and more. The platform offers limitless built-in templates and media options, making it easy for users to create cohesive and professional external marketing materials.

One of the key use cases of Canva is its ability to help businesses solidify their brand and expand their outreach. Sole proprietors and small businesses use Canva to create images for social media posts, e-mail headers, e-book designs, and PowerPoint slides. It is also used across different departments, including sales, executive offices, and marketing teams, to create content for announcements, event invitations, and community engagement opportunities.

Canva enables businesses to create high-quality designs without outsourcing, reducing costs for lean marketing teams. It is recommended to clients who don't have in-house graphic design capabilities. For example, restaurants use Canva to design menus, event posters, and print marketing materials. Businesses also rely on Canva to create marketing materials such as business Instagram and Facebook posts, logos, banners, and business cards.

Another prominent use case of Canva is in the creation of visual content for ministries and book projects. It allows users to present and promote their content in fun, vibrant, and high-quality visual formats. Canva is used to design blog banners, Amazon A+ banners, web banners, and social media images for book projects.

In addition to these use cases, Canva finds its application in designing ad mockups, graphs, infographics, handouts, flyers, social media visuals, email banners, and more. Its drag-and-drop editor along with various graphics options makes it easy for non-designers within an organization to create innovative presentations or promotional materials.

Overall, Canva's wide range of features and user-friendly interface make it a valuable tool for individuals and businesses alike, helping them create professional-looking designs without the need for extensive design skills or outsourcing.

Users commonly recommend upgrading to the pro option of Canva for social media managers and teams looking to ensure consistent branding across the Internet. Canva Pro is considered a cost-effective alternative to Adobe products, especially for smaller businesses with a lower budget. It is also suggested to try Canva for free to create custom designs and stay on brand. Canva is seen as an ideal tool for basic design work, logo creation, and creating social media graphics and web designs. Users suggest utilizing Canva to quickly generate images for digital campaigns and regain control over branding. Canva is recommended as the ultimate solution for companies without a graphic design department or individuals who want to create images quickly without relying on Adobe Photoshop or Illustrator. For teams and companies that are not design-heavy, Canva Pro is recognized as an inexpensive and user-friendly option. Canva for Work is suggested for centralizing brand guidelines and creating social media posts or graphics. Users recommend accessing the tutorials provided by Canva for learning how to effectively use the platform and advise checking the license agreement for $1.00 stock photos before usage. While Canva cannot replace more advanced design software like Photoshop, it is still considered a valuable tool for those with basic graphic design skills. Lastly, users recommend ensuring that the team knows the appropriate colors and fonts to use and uploading logos in PNG format for easy integration.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Canva for all of my graphic needs for my business as well as for clients. I love how it not only has a flexible variety of options, images, and elements, but it makes me look professional while saving tons of expense! Canva even has the capabilities to edit videos and make them stand out beautifully.
  • Professional quality
  • Beautiful graphic images
  • Brand building for my company
  • Built-in features for every graphic need
  • Sometimes the background remover doesn't remove everything I hoped for, so it would be nice to be able to select image elements
I truly believe Canva is the perfect graphic tool for any industry and any graphic need. I have used and recommended it to fellow business owners, marketers for restaurants, personal clients in my own business, and friends and family. It's quite literally appropriate for marketing posts, motivational graphics, advertisements, powerpoint presentations, webinar slides, testimonial graphics, and anything you could think of needing graphics. I know of authors who have even used it for book cover design (though I suppose that's the one area I still recommend hiring a professional designer).
  • The image background remover
  • Text editor
  • Images and graphic elements
  • Photo frames
  • The transparency and shape tools
  • Being able to upload and utilize my personal brand fonts and colors
  • It has improved my branding and brand awareness
  • It has definitely quickened my time to value for clients
  • It has saved me expenses with graphic designers
  • Every client feels that I go above and beyond in servicing them by either recommending Canva or providing graphics built in Canva to them
Photoshop and GIMP are both excellent tools in their own right. However, what I love about Canva in comparison is it's simplicity, user-friendliness, and usability. Canva feels like the graphic tool anyone can use, even if you're a total tech or graphic amateur, while Photoshop and GIMP feel like tools for the professionals.
2
I use it as the business owner and my virtual assistant uses it as well.
2
To use Canva, you just have to have the willingness to have fun, play, and learn how to use it. It's extremely user friendly and has tons of flexible capabilities for any industry, so you just need to take the time to get your hands a little dirty and explore.
  • Business graphics on my website and in my group
  • Motivational graphics for social media
  • Webinar and presentation slides
  • Testimonial graphics
  • I've been able to use Canva to make slight adjustments to cover designs and download appropriate formats needed for publishing
  • I've been able to use Canva for video edits and enhancement
  • We might begin making full covers for books in Canva
Canva has been an integral part of my business since the very beginning and I have used it for many parts of my business, so it's also something I will continue to use.
No
  • Price
  • Product Features
  • Product Usability
I loved Canva for its flexibility and capabilities for graphics without having to use Photoshop. At the time, Canva was the only available product of its nature to the best of my knowledge.
If I had to do it again, the same factors would be important to me, probably even moreso now with how the industry has changed and grown. The fact Canva continually adds amazing, usable features that are always key for development in my business is spot on.
April 26, 2021

Can-do Canva

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Canva is a great tool to use for fast image content that doesn't require the skills of a graphic designer. We use Canva at multiple levels and departments to create content for publication across our website, social media, and direct communication. It's a great tool to have when you are short on time and want to get something out the door without using Photoshop. The ease of toggling between different layers, opacities, and image sizes is remarkable.
  • Create multi-layered graphics quickly using a simple interface
  • Set company colors and fonts so that every user has quick access to the brand style
  • Provides a large database of free-to-use graphics and templates
  • I'd like an integration that removes the background from an image in one click
  • There is no ability to collaborate on an image with someone else in real time
  • I would like to be able to resize a canvas once I've started working on it
It's well suited for small to medium businesses that don't have a full staff of designers available to create content at any time. It's a powerful tool to create content quickly for use on social media, in emails, on websites, and more. Power users of Photoshop and professional image software would likely find it extremely limiting. Large companies would be better off with enterprise-level software. Smaller companies would benefit greatly from the free option.
  • Rapid graphic creation with minimum fuss
  • Simple interface with little-to-no learning curve
  • Ability to generate visual content on the fly without significant time overhead
  • Canva has cut down on editing time for simple projects, circumventing the need for a designer
  • Using Canva is very fast and you can create a professional social media graphic in minutes
For rapid turnaround time projects with limited graphic scope, Canva is a great tool and I prefer using it to Photoshop. The ability to quickly create a canvas, drag and drop and rearrange uploaded images and free-to-use graphics is not something that Photoshop does well. If you are a power user of Photoshop, Canva is less likely to be your go-to platform. For the cost and even the free model, Canva offers a great package. For creating truly professional artwork, Photoshop is a much better choice.
3
Managers of social media, email marketing, and web content. These business functions all require differing levels of graphic content. There is a constant need for updated graphic content that reflects seasonality and is as original as possible to differentiate from competitors. Canva makes it easy to create content for online use with a quick turnaround time.
Canva requires no support and is entirely self-sufficient. There is no need for any integration because you can easily export your images in a variety of file types. Uploading content is a simple drag and drop action. The platform itself is very robust and I have never seen it go down or be unavailable. There is also no expiration on the content you create, even with a free account.
  • Creating last minute social media content
  • Modifying images for website banners
  • Quickly updating content without requiring a graphic designer
  • Creating several versions of a graphic takes seconds, with the useful ability to duplicate a canvas and modify subsequent iterations within the same file.
  • The free layouts provided are a great way to update your social media content without outsourcing designs.
  • Uploaded content can be shared between business account users, making it easy to use one photo across several different areas of business.
  • Creating rough drafts of content before handing over to graphic designers to fully realize the vision
  • Modifying images while away from a desk for live social media coverage
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size.
Yes
Canva partially replaced Adobe Photoshop. The software is so easy to use and fast that it quickly replaced Photoshop for smaller graphic requirements. There is no lagging load time, no bloated download, and no learning curve to using Canva which empowered coworkers to use Canva for simple tasks that previously required Photoshop.
  • Price
  • Product Usability
  • Prior Experience with the Product
Canva is so simple to use and fast that it saves time and money by reducing reliance upon graphic designs and the use of expensive Adobe software. The free version is also a great way to give coworkers an idea of the experience and ease of use without investing any money or arranging time to sit through an unnecessary presentation.
I would review the most common requests and needs for my team and identify which graphic projects could be handled in-house with a limited level of technical abilities. While Photoshop is the industry standard, there is a huge gap between that product and the day-to-day business needs. I would also note if it is important to be able to remove backgrounds and create transparencies, as this is an area that Canva does not (yet?) do well and we still use other software for.
  • Implemented in-house
No
Change management was minimal
Canva is super easy. There is no implementation to speak of, other than perhaps adding company colors to your account. This shows up in each company account, so it is easy to change colors of buttons or elements to match your company. The website is ready to go as soon as you sign up or in, and as there is at most a ten minute learning curve.
  • As an online software, there was no issue with implementation. Simply signup and sign in to start creating content.
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
Canva has a very robust FAQ and Help Center. I have yet to encounter an issue that requires working directly with their support team, though they do have forms for questions not answered already. There is also a way to open a ticket for any issues encountered, including ability to upload screenshots and select a particular design affected.
I did not purchase premium support because it is not offered. The pricing tiers include Free, Pro, and Enterprise level. Each level of support is given access to the extensive Help Center, ticketing system, and feedback forms. When I've encountered problems, the help center has had everything I needed to proceed and self-manage. When I have opened tickets before finding the solution myself shortly after, there is a rapid first response from the Canva team.
No
The ability to manipulate individual graphics within a single canvas is simple, with intuitive controls. Dragging and dropping images into the screen from your desktop automatically uploads into Canva, where you can easily add to the canvas to edit. The main controls are all there, including resizing, opacity, manipulating the layer order, and cropping. The image edits are also retained in the platform, so you can return to a graphic saved in Canva and continue editing with ease.
  • It's easy to layer different images into a graphic
  • Creating social media content is easy with many different free layouts provided, allowing you to easily drag and drop your own content into pre-built designs
  • Adding your own content is straight forward with a drag and drop interface
  • It is not possible to resize a canvas you've been working on, so be aware that you will have to start with each canvas size you wish to create graphics for
  • There is no way to remove backgrounds from images to layer images with transparencies within canva and must be done before adding a png to Canva
Yes
The interface works well, with a simple header bar for navigation within the software, a central image of the canvas you are working on, and a responsive menu along the bottom that adjusts to reflect the item you have selected. For example, tapping on a text element on your canvas brings up the text editing options along the bottom. Tapping on an image brings up resizing, duplicating, color options etc. It is also easy to add more elements, with options to upload images from your phone's library, camera, or third party apps (facebook, google drive, Instagram, dropbox, etc.)
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc.
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Canva is used almost every day to create email campaigns, social media posts, online ads, and to keep our branding formats listed for the entire team. Canva is used by the entire Design Team and Marketing Team. The business problem it addresses is keeping our digital materials standardized, and a way to quickly and easily design any marketing material and keep track of them. Canva provides so many templates and designs to help guide the creative process of creating our own materials, and we mostly use Canva as a starting point for our creatives and love having the ability to customize.
  • Easily create and customize any marketing campaign
  • Access to tons of fonts, images, and resources to guide your creativity.
  • Project history and brand asset tracking so your team stays up to date and can reference previously used designs.
  • Ability to create your own custom templates to use over and over.
  • They offer a design school/easy training so you can create better creatives.
  • Selecting multiple objects at once to move or copy tend to cause glitches and are difficult to process altogether.
  • There is no collaborative way to work with other members of your team on one project. It would be nice to see comments and edits from other members in an effort to design together.
  • Some icons, images and templates can be overpriced.
Canva is perfect for the solo-preneur or graphic design beginner. There are so many designs, images and guides to help you get started and it really takes little customization to make a design your own or spark that creativity. Canva is perfect for designing email marketing and you could spend a few hours creating multiple sales emails and templates so all you have to do is send them when the time comes. Canva can also be used to help aid in website design. If you need icons, graphics, or pages designed, you can customize it in Canva and paste the entire graphic on the site so you don't have to use very much coding on your site. Canva is perfect for those 5-minute posts you need to throw together for keeping your business relevant on social media.
  • Reducing the need to hire an in house graphic designer.
  • Ability to create more social media posts easily and keep our account fresh.
  • More marketing materials to present.
Canva would be an entry-level tool compared to photoshop. For those that don't have endless hours to learn photoshop, Canva cuts out all of the difficulty. It's a drag and drop editor as opposed to full creation tool where you have to know at least the basics to use photoshop. We selected Canva because it's an online tool accessible anytime, anywhere and low subscription cost compared to more advanced tools. Anyone on our team can create something in Canva quickly, as opposed to limited team members who have a graphic design skill.
No
  • Price
  • Product Features
  • Product Usability
Ease of use
I wouldn't change anything.
Josephine Stafford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Canva to create custom Pinterest graphics, to create marketing materials and online educational packets. I also use it to design email headers, thank you cards, and other promotional materials. It is much better than having ot buy and pay for Adobe Illustrator and much quicker to use than any other program.
  • Assortment of designs
  • Perfect quality for printing
  • Fast turn around time for orders
  • Color codes are easy to implement
  • Uploading images is easy
  • Duplicating designs is easy to do
  • Sometimes my design gets saved weird, so that when I hit undo it reverts to a version that is too far back
  • I wish the resize document feature was free
  • Deleting images is a pain, I wish there was a bulk editor for photos
  • Finding free designs, graphics or elements is difficult
Canva is perfect for small business owners and for people looking to create fun designs. It's better than paying for a premade design on Minted or Zazzle and the print quality is equal. You have more flexibility with Canva. I also use it for personal things like showers or Christmas present projects, easy to use and easy to print!
  • Free marketing material creation
  • Quick turnaround time when I need something designed
  • I can even share my design with friends who are graphic designers to get their feedback
Yes
Google docs or drawing

Not easy to use at all, difficult to format, limited on choices for design templates, always having to meddle with the document size when printing and never confident that I could get it right. It was literally not an option, just all I had at the time.
I actually only use the free version of Canva currently. But if I did upgrade it would be because of the huge ROI from Pinterest (which is a main way I use Canva, to create custom pins to drive traffic to my website). Otherwise the free version is sufficient to create and implement what I need. I did pay to have my postcards printed through Canva and loved the process.
I've never really had to use the support for Canva outside of searching through the blog and features to find the answers that I need. A lot of the functionality that would make Canva much easier and quicker to use is a paid feature, so that eliminates most of my qualms right off the bat!
No
Ankur Sharma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Canva basically is a completely DIY designing tool for people with beginner to intermediate level of designing skill. At my current organization, and all the ones I've worked previously at, Canva is mostly used by the Marketing department, in functions such as marketing design to solve a number of low-level design requirements.

In my personal experience with Canva, I have been able to design end-to-end Marketing Collaterals, even though I did not have a design background. The product equipped me with the requisite know-how of how to learn better every day. All in all, Canva is a phenomenal tool for novices to learn and execute basic to slightly in-depth designs.
  • Vast repository of templates, images, icons and other design related elements available free of cost which makes Canva a pretty comprehensive tool. During any part of your work, you won't have to switch to other alternatives to get additional stuff.
  • Option to collaborate on a design with your team on the fly is quite robust and works like a charm. You can simply share the file you're working on with your teammates and they can even work on it from their mobile devices. Now, how cool is that?
  • The academy that they've built to support the product adoption is phenomenal. Anyone and I mean it when I use the word, anyone, can go about learning how to design with Canva in under 3 hours.
  • Some of the in-app purchases are priced extortionately for some reason, couldn't really ever understand why. If this could be paid attention to by the team, that'd be really great,
  • There are quite a few bugs which pop out of the blue at ungodly scenarios. Although rare, it is something you don't expect from a world-class product like Canva.
When you are to create a design on time sensitive deadlines, it's a breeze. You will love how easy to use it is.

When you want to create a design which should look like it's been designed by a full-time designer, it quite isn't. Horses for courses.

I hope you get the gist.
  • Reduced the turnaround times for some critical tasks within the marketing functions by 50%
  • Improved the productivity of Content Marketing team by at least 25%
There is absolutely no match between the others and Canva when it comes to the purpose we hired Canva for i.e. basic designing tasks within the Marketing function. All the other alternatives we tried were either too expensive or, too complex. Canva hits the sweet spot between efficient and fun. I'd choose Canva any day over the others!
6
So, I've seen people from Marketing, Design (of course), Human Resources, Administration, Operations and more use Canva for basic design tasks.
No support is required for Canva. It's completely DIY.
  • Marketing Design
  • Visual Design
  • Collateral Design
  • Non designers using the tool to design
  • By adopting it as an official tool within the organisation
No
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Third-party Reviews
I don't think I would change my evaluation procedure at all.
  • Implemented in-house
No
Change management was minimal
  • None
This question shouldn't be asked for a tool which only requires a sign-up via email/Social.
Canva deeply cares about its customers -- regardless of whether they're paid or free trials. This is the commitment and spirit inculcated across the organization. Absolutely commendable!
Yes
Yes, in fact it was resolved in the quickest time possible. As mentioned, Canva prides on its customer support and rightly so!
Not really. The product doesn't even require support at all! That's about it. In more than 300 days of usage, I only had to contact support once. So, beat that?
  • Drag and drop editor
  • Uploading and syncing of third party files
  • Alignment of certain elements
Yes
It works well, but definitely not as good as the desktop client.
You can get around to using it in under 2 minutes. Everything is accessible from a single place, single point.
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