Name: cClearly
Author: cClearly

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Enhanced 911 (E911)

File Sharing

Risk Management

Statistical Analysis

Enterprise

Accounting

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Lakehouse

Data Mapping

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

In-Memory Databases

Incident Response

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Log Management

Managed IT Service

Network Performance Monitoring

Password Management System

Release Management

SOA Application Gateways

Web Portal

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audio Editing

Content Management

Customer Reference Management

Email Marketing

Email Testing

Marketing Automation

Product Sampling

Retail Media Advertising

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Lead-to-Account Matching and Routing

Multichannel Retail

Sales Coaching

Sales Gamification

Social Commerce

Sales

Architecture

InsurTech

Laboratory Information Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Oil and Gas

Real Estate

Vertical-Specific

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cClearly is a technology developed by the vendor cClearly that aims to revolutionize the way marketers plan, target, and optimize their campaigns. According to the vendor, this solution caters to businesses of all sizes across various industries, including marketing professionals, advertising agencies, digital marketers, e-commerce companies, and retail companies. By leveraging artificial intelligence and non-PII data elements, cClearly aims to enable marketers to effectively and accurately reach their target audience without relying on cookies or unique IDs.

## Key Features

**Cookie-less Methodology**: According to the vendor, cClearly's privacy-first approach aims to ensure superior performance by enriching marketers' campaign or sales performance data with thousands of non-PII real-world datapoints. These include location-based audience data, weather data, store locations, TV viewership, site metrics, and other relevant datasets. Through the application of sophisticated machine learning techniques, cClearly generates custom predictive datasets that allow targeting across platforms and channels without the use of personal information.

**The Future of Targeting is Optimization**: The vendor claims that cClearly's customized datasets enable marketers to target a broader potential customer base and pay the right price for every customer based on their expected value. According to the vendor, this approach is expected to result in more scale and performance compared to traditional audience targeting methods that rely on cookie data or ratings data.

**Single Source of Truth Portable Across Channels and Platforms**: The vendor states that cClearly's predictive datasets serve as a single source of truth that can be seamlessly used across different platforms and channels. This is expected to eliminate the limitations and siloes created by walled gardens and channels, thereby enabling better measurement, targeting, and optimization.

**Leverage Your Data Anywhere**: According to the vendor, cClearly's predictive datasets are created based on the marketer's campaign or sales performance data, allowing the use of website or app data to enhance the effectiveness of out-of-home (OOH), traditional TV, or radio buys. Offline sales data can be used to inform digital ad buys, and paid search data can be utilized to optimize programmatic campaigns.

**Improve Paid Search Performance**: The vendor claims that by overlaying cClearly's custom geo-based audience or weather datasets on paid search campaigns, marketers can target people most likely to buy at the right time, resulting in improved performance. According to the vendor, cClearly can work independently or in tandem with other bid management tools to enhance paid search performance.

**Enhance Programmatic Display and Video**: According to the vendor, in a cookie-less environment, cClearly enables effective ad targeting without relying on third-party cookies. Marketers can leverage custom geo-location, weather, and site URLs datasets to show ads to the right people at the right time, thereby improving performance. Additionally, the vendor claims that cClearly's custom datasets can be applied to existing cookie-based audience buys to enhance performance.

**Custom Datasets for Paid Social**: The vendor states that cClearly's custom datasets for paid social enable marketers to show ads to people most likely to convert, reducing the cost per acquisition and allowing for scalable ad buys.

**AI-Powered Planning and Execution of TV, Radio, and OOH Campaigns**: According to the vendor, cClearly utilizes artificial intelligence and digital data from apps or websites to plan and execute addressable TV, linear local TV, radio, or out-of-home (OOH) campaigns. The vendor claims that media buys can be optimized based on locations that drive the best performance, maximizing ROI.

**Improve eCPM on Direct Deals**: The vendor claims that cClearly can help improve eCPM (effective cost per thousand impressions) on direct deals by packaging inventory based on value to the advertiser. According to the vendor, this can result in better campaign performance and higher CPMs.

**Monetize Cookie-less Impressions**: According to the vendor, by applying custom datasets to cookie-less impressions, cClearly aims to increase their performance for advertisers and enhance their value.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

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Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Cross-Channel Campaign Management Software

cClearly

Overview

What is cClearly?