Currently, I use it to support marketing goals. If may need to find customers due respond to reviews or help with public reputation. I also use customer lists from CDK Drive (export) to then upload for marketing emails. CDK Drive allows us to pull customers who had certain opcodes. For example, yellow/red tire opcodes for a tire rebate marketing email. Prior to marketing initiatives, I used CDK Drive every day as an appt coordinator. Set up appts, made preorders, opened tickets to order parts, and then took payments and checked out customers.