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Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.CeltransparencyCeltra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.,Celtra's creative preview tool works well and is a necessity The UI itself is easy to navigate and does not lag in terms of load time The search functionality works well as it should,It is a very click-happy environment, which means there is room for human error The color scheme can make it easy to loose your place There is no bulk editing option so task completion can be lengthy,6,Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there. Positive - no need for outsourcing to other creative agencies so we save more costs Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor,TripleLift,Both
  3. Celtra Reviews
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Celtra
2 Ratings
Score 6.3 out of 101
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Celtra Reviews

Celtra
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.3 out of 101
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Reviews (1-1 of 1)

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Matthew Stein profile photo
December 07, 2018

User Review: "Celtransparency"

Matthew Stein
Score 6 out of 10
Vetted Review
Verified User
Review Source
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.
  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Read Matthew Stein's full review

Celtra Scorecard Summary

Likelihood to Recommend (2)
6.3

Feature Scorecard Summary

Data Transfer (1)
8
DSP integration (1)
9
Ad campaign creation (1)
5
Ad deployment (1)
7
Display advertising (1)
7
Ad display and retargeting segmentation (1)
3
Sequence targeting (1)
1
Ad dashboards (1)
10
Ad performance reports (1)
10
Ad conversion tracking (1)
10
Ad attribution reporting (1)
10
Cross-channel ad management (1)
10
Ad forecasting and optimization (1)
10

About Celtra

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.
Categories:  Ad Serving & Retargeting

Celtra Technical Details

Operating Systems: Unspecified
Mobile Application:No