Celtra

Celtra

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Score 10.0 out of 100
Celtra

Overview

Recent Reviews

Celtransparency

6 out of 10
December 07, 2018
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track …
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Pricing

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What is Celtra?

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Celtra?

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

Celtra Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Reviews and Ratings

 (4)

Reviews

(1-2 of 2)
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David Chamberlain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have been able to intensify the experience in terms of developing specialized content marketing. The solid and flexible interface helps us to have everything under one loose guideline in advertising. We create campaigns that reach the whole world seamlessly. We have had significant advantages in using Celtra because we can move through its panels and windows, zoom in and out similar to previous programs of its nature. Celtra allows us to create digital ads, from animated designs to more advanced ones.
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
  • It would be ideal if they would quickly fix the support. It is very slow.
  • It does not encourage the ability to configure and set quick customization criteria.
I recommend it because it has been simple to use, it is fantastic, and for all beginners, it adapts. The software reinforces a simple way to create a marketing creation plan. It integrates excellently. You will feel comfortable using it and have a highly-skilled program at your disposal. It is excellent for companies with creative goals.

December 07, 2018

Celtransparency

Matthew Stein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.
  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.