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May 26, 2021
We have been able to intensify the experience in terms of developing specialized content marketing. The solid and flexible interface helps us to have everything under one loose guideline in advertising. We create campaigns that reach the whole world seamlessly. We have had significant advantages in using Celtra because we can move through its panels and windows, zoom in and out similar to previous programs of its nature. Celtra allows us to create digital ads, from animated designs to more advanced ones.
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
- It would be ideal if they would quickly fix the support. It is very slow.
- It does not encourage the ability to configure and set quick customization criteria.
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.
- Celtra's creative preview tool works well and is a necessity
- The UI itself is easy to navigate and does not lag in terms of load time
- The search functionality works well as it should
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Celtra Scorecard Summary
Feature Scorecard Summary
What is Celtra?
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.
Categories: Ad Serving & Retargeting
Celtra Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |
Frequently Asked Questions
What is Celtra?
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.
What are Celtra's top competitors?
Sizmek Ad Suite, Salesforce Advertising Studio (formerly Social.com), and Google Ads (formerly AdWords) are common alternatives for Celtra.
Who uses Celtra?
The most common users of Celtra are from Enterprises and the Marketing & Advertising industry.