TrustRadius
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.CeltraCeltransparency2018-12-07T18:17:40.751ZCeltra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.,Celtra's creative preview tool works well and is a necessity
The UI itself is easy to navigate and does not lag in terms of load time
The search functionality works well as it should,It is a very click-happy environment, which means there is room for human error
The color scheme can make it easy to loose your place
There is no bulk editing option so task completion can be lengthy,6,Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
Positive - no need for outsourcing to other creative agencies so we save more costs
Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor,TripleLift,BothMatthew Stein
Unspecified
Celtra
2 Ratings
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