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Celtra

Celtra

Overview

What is Celtra?

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

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Recent Reviews

TrustRadius Insights

Users have found that Celtra is an invaluable tool for creating and delivering high-quality digital advertising campaigns on a large …
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Pricing

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What is Celtra?

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Celtra?

Celtra Video

Say hello to Creative Automation, the only way to efficiently scale content production. Creative Automation makes it easier than ever to produce high volumes of creative and go to market faster. Discover the magic of Creative Automation - https://celtra.com/creative-automation/for-advertising-and-marketing/

Celtra Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Celtra is an invaluable tool for creating and delivering high-quality digital advertising campaigns on a large scale. By utilizing the platform's numerous features, users are able to build rich and engaging ads within the required time frame. The primary use case for Celtra is incorporating video into banner ads, which users find to be a straightforward process. Additionally, Celtra allows users to create tailor-made ad units and improve workflow optimization. The software offers opportunities for increasing scale on mobile through AMP traffic and provides truly creative solutions for necessary campaigns. Users appreciate the ability to unlock more creative functions and the helpfulness of the support team. Furthermore, Celtra's small file sizes and faster loading times are appreciated by clients who also value the built-in location feature. Overall, Celtra streamlines the ad build process, optimizes creative delivery, and enhances performance across various platforms.

  1. Familiarize yourself with Celtra components and features, as they are helpful in designing innovative and high impact performance creatives. Fully understand the training provided to speed up the trafficking process.

  2. Utilize Celtra for digital advertising efficiency. It is a straightforward tool for design and trafficking, allowing you to build custom ad units faster and easier, without coding. Celtra also ensures stability and delivery of mobile ads.

  3. Take advantage of Celtra's reporting capabilities by familiarizing yourself with its metrics and campaign structure. Consider attending an onboarding session for seamless use of the platform. Use Celtra for creative ads and performance tracking.

In summary, Celtra is highly recommended for its abilities in reporting and analytics, making it ideal for small development agencies, client services companies, and those looking to create mobile-centric ads or explore video innovation in their advertising efforts.

Reviews

(1-2 of 2)
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David Chamberlain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been able to intensify the experience in terms of developing specialized content marketing. The solid and flexible interface helps us to have everything under one loose guideline in advertising. We create campaigns that reach the whole world seamlessly. We have had significant advantages in using Celtra because we can move through its panels and windows, zoom in and out similar to previous programs of its nature. Celtra allows us to create digital ads, from animated designs to more advanced ones.
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
  • It would be ideal if they would quickly fix the support. It is very slow.
  • It does not encourage the ability to configure and set quick customization criteria.
I recommend it because it has been simple to use, it is fantastic, and for all beginners, it adapts. The software reinforces a simple way to create a marketing creation plan. It integrates excellently. You will feel comfortable using it and have a highly-skilled program at your disposal. It is excellent for companies with creative goals.

  • Undoubtedly Celtra has given a distinguished complement with its tools, achieving personalized marketing.
  • We were convinced from day one that Celtra would give us excellent results, and it did.
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
December 07, 2018

Celtransparency

Matthew Stein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.
  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
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