Name: Census
Rating: 9.1 (5 reviews)
Author: Sutro Labs Inc.

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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### Data Integration
Users generally praise Census for its robust data integration capabilities, enabling efficient syncing, data migration, and activation across various platforms and systems. The tool's ability to streamline the process of moving data between different operational systems like Hubspot and finance systems has been well-received. While some users have noted minor issues such as slow sync in certain instances, overall, Census's data integration functionality is regarded as user-friendly and effective. The tool's intuitive interface and ease of use have made it a valuable asset for organizations looking to maintain a single source of truth for their data and synchronize it across multiple tools and platforms.

### Data Warehousing
Users generally praise Census for its data warehousing capabilities. The feedback highlights the ease of use and efficiency in syncing data from various sources like Snowflake, Redshift, and BigQuery to external tools such as Salesforce and Hubspot. Users appreciate the ability to customize data transformations using SQL queries and the reduced sync timing, which has significantly improved operational efficiency. Census's data warehousing functionality seems to be a key factor in streamlining data integration processes for many users, allowing for a more centralized and accurate data flow across different platforms.

### ETL Processes
Users consistently highlight Census's reverse ETL functionality as a key strength, enabling them to efficiently sync and transform data between systems. The ability to schedule syncs easily and manage them within a user-friendly interface has garnered positive feedback. While some users express a desire for more connectors and customization options, overall, Census's etl processes receive praise for streamlining data activation and synchronization tasks effectively.

### CRM and Sales Automation
Users generally believe Census excels in its CRM and sales automation capabilities. The tool is praised for its ease of use and the ability to quickly sync data to various platforms like Salesforce, Hubspot, and Google Ads. Users appreciate the flexibility Census offers in managing data pipelines and the efficiency it brings to syncing data between different tools. While some users find room for improvement in terms of pricing structure and mobile application support, overall, Census is seen as a valuable asset for streamlining CRM data processes and enhancing sales automation workflows.

### Marketing Automation
Users generally believe Census's marketing data syncing capabilities are a strong point. The consensus among reviewers is that Census excels in facilitating the movement of data from the data warehouse to various marketing tools, such as Marketo, Salesforce, Mixpanel, and more. While some users have encountered integration errors and occasional technical issues, the Census team's proactive troubleshooting and responsiveness have been highlighted as valuable. The ability to sync bespoke audiences with third-party marketing tools efficiently and securely has been a key benefit for many users, enabling them to streamline their marketing operations and target customers effectively.

### Data Management and Operations
Users generally praise Census for its ability to streamline data management and operations across various operational tools. The platform's capability to send data to tools like Salesforce and GoogleAds efficiently and reliably has garnered positive feedback. Additionally, users appreciate the ease of monitoring syncing between different tools, even for those with limited coding skills. However, some users express concerns about potential risks when pushing data back to operational systems, emphasizing the importance of establishing organizational discipline for testing and updates. Despite this, Census is recognized for its role in enhancing business operations by facilitating the smooth flow of data across platforms, ultimately reducing the time spent navigating between different tools for information retrieval.

### API and Connectivity
Users generally agree that Census's data pipeline and connection capabilities are highly valuable. They appreciate the ease of setting up connections and syncing data across various systems, which saves time and reduces manual work. However, some users express concerns about the complexity of setting up integrations and establishing database connections, suggesting that improvements in API integration setup could enhance the overall user experience. Despite these challenges, users acknowledge the platform's potential to empower non-engineers to configure data pipelines efficiently. While there are some limitations in terms of observability into the syncs created and ongoing development of certain connections, users recognize the intuitive interface and the ability to quickly and securely sync data between different platforms.

### Platform and Tools Integration
Users generally praise Census for its platform and tools integration capabilities, highlighting its ease of use and efficiency in syncing data across various platforms like Salesforce, Rockset, and customer communication tools. The tool's ability to streamline data transfers without the need for manual ETL processes has been a significant time-saver for teams, allowing for quick and reliable data synchronization. While some users express a desire for more customization options and additional platform support, the overall sentiment leans towards Census being a valuable asset in simplifying data integration tasks and enhancing cross-platform data management.

### Custom Solutions
Reviewers have expressed mixed opinions regarding Census's custom solutions capabilities. While some users appreciate the ease of setting up data integration tasks and the intuitive interface for syncing data, others have highlighted limitations such as the lack of flexibility in writing custom connectors and the need for better alerting features. The tool's ability to streamline reverse ETL processes and provide a centralized platform for configuring data outflows has been acknowledged positively. However, there are concerns about bugs during scaling and the time required for setting up new destinations.

### User Interface and Experience
Users generally praise Census for its intuitive user interface and straightforward user experience, making data management and syncing processes efficient and accessible. While some users find the UI slightly lacking in certain areas, such as setting up new syncs or viewing configurations for large syncs, overall, the consensus is that Census provides a clean and user-friendly interface that empowers both technical and non-technical users to configure data pipelines effectively. The platform's continuous improvements and responsive support contribute to a positive user experience, despite some minor UI/UX issues that may arise.

### Team Collaboration and Support
User feedback on Census's team collaboration and support capabilities varies across reviews, with some highlighting its effectiveness and responsiveness, while others point out areas for improvement. Reviewers appreciate the ease of use and the quick response from the support team when issues arise. The ability to sync data across different systems without the need for extensive coding has been a game-changer for many teams. However, there are mentions of certain limitations, such as the need for improvements in Slack integration for direct messaging. Despite some minor drawbacks, the overall consensus is that Census's team collaboration and support features play a significant role in enhancing data-driven decision-making processes within organizations.

### Analytics and Reporting
Users have consistently lauded Census for its analytics and reporting prowess, emphasizing its role in simplifying data pipelines and facilitating the smooth transfer of insights to various platforms. The platform's ability to enable quick and efficient data synchronization with tools like Salesforce, Amplitude, and Hubspot has been a game-changer for many, allowing for enhanced sales analytics, behavioral analytics, and marketing automations. Additionally, Census's intuitive interface and SQL query capabilities have empowered users to effortlessly manage data flows and optimize their analytical processes.

### Automation Strategies
Users consistently highlight Census's automation strategies as a game-changer, enabling swift data synchronization between various systems with minimal manual intervention. The tool's ability to automate complex data workflows has significantly expedited processes that previously required extensive time and effort. Census's automation prowess has empowered teams to operate more efficiently and explore innovative approaches to data management and analysis.

Users have made several recommendations based on their experience with Census. They recommend trying Census before making a purchase decision, as they believe its value becomes clear after use. Users find Census to be an impressive product and believe that the company is on the right track.

It is advised to have a good centralized data infrastructure and SQL expertise for optimal use of Census. Users find Census much better than writing scripts for migrating data from a Cloud database to Salesforce.

Users suggest involving non-engineering stakeholders in evaluations and proofs of concept for Census to fully understand its value. They also recommend ensuring a solid foundation of data in the systems before using Census for seamless data transfer.

Additionally, users encourage others to use Census without hesitation, but note that the support team may take some time to resolve certain issues, although they eventually provide solutions. They also suggest inquiring about Census's documentation for specific services in order to ease the setup process.

Census is a versatile data syncing solution that solves a wide range of data management problems for businesses. With Census, users can reduce the sync time taken to transfer data from Redshift to Salesforce, simplifying the process and increasing productivity. It also eliminates the need for custom tooling, providing a flexible solution for various needs. Many customers derive value from Census by consolidating multiple usage data views about customers into a streamlined experience for customer-facing teams, making it much more scalable and insightful.

Other benefits provided by Census include automating tasks such as sending data to several operational tools, checking and validating syncing between different tools, and importing data into the data warehouse with confidence. With Census, users can maintain a single source of truth for their data, which can be analyzed in different tools. This allows companies to have one centralized platform for sending company data outside the organization to third-party providers, eliminating the need to interact with multiple systems. In addition, Census provides governance and observability of pipelines much more straightforwardly, improving efficiency and security.

Easy-to-use platform: Many users have praised Census for being an easy-to-use platform that simplifies the process of syncing data between different systems. The simple and effective user interface allows them to navigate between models and syncs with ease. Reviewers appreciate how intuitive the product is, allowing them to get up and running in minutes with little to no training.

Highly scalable: A significant number of reviewers have pointed out that Census is highly scalable and can integrate with various data warehouses like Redshift and S3, making it accessible to users without technical knowledge or engineers. This feature enables customers to leverage their data and activate it in downstream tools, minimizing data silos while enabling the warehouse to be a single source of truth for data.

Excellent customer support: Users are impressed by the support provided by Census's team, who are prompt, technically knowledgeable, and collaborative when looking for areas of mutual opportunity. They praise the team for resolving issues quickly and efficiently. Additionally, many reviewers appreciate that the tool has good support and frees up time for non-technical folks to make their pipelines.

Difficult to Use: Some users have found the software challenging to use due to its technical nature and require technical staff or partners to use it effectively. Users have mentioned that it is difficult to navigate the software due to a lack of documentation or knowledge articles, making it hard for standard business users.

Limited Observability: There is not much observability into the syncs created, and they often silently reject data, which can be frustrating for users managing multiple syncs at once. Alerting is minimal and doesn't cover these cases.

Pricing Structure: Some users have reported that the pricing structure has been difficult to navigate at times, especially when adding destinations as this can have a very large impact on cost. The per-field billing option is not always ideal for those with a low number of rows.

Census is a data automation platform that synchronizes customer's data warehouses with business systems and tools.

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The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Starting your own small business is one of the bravest things an entrepreneur can do, and Census data can be invaluable to help make this task an informed, data-driven decision. This webinar will provide a brief introduction to some key Census programs that can help businesses understand their markets as well as a demo of a key tool to make accessing these data easier, Census Business Builder. While we'll focus on starting a new business, this information can also be important to owners of existing business too who need to take a fresh look at their customers after the pandemic.

#CensusAcademy #EconomicCensus

Please see the following website for materials related to this webinar: 
https://www.census.gov/data/academy/webinars/2021/starting-a-small-business-key-census-data.html

For more information and other material please visit:
https://www.census.gov/academy
https://www.census.gov/topics/business-economy.html

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<div><div>Census is a data automation platform that synchronizes customer's data warehouses with business systems and tools such as Salesforce and Marketo. The solution syncs the data warehouse with CRM and go-to-market tools and puts customer success, sales, and marketing teams on the same page by sharing the same customer data, enabling client companies to leverage and distribute product data to where it's needed. It allows teams to unify data from different sources, synchronize it, and tie it to critical business systems, making data actionable. The startup is backed by Sequoia Capital, Andreessen Horowitz, and SV Angel. Co-Founders Anton Vaynshtok, Bradley Buda, and Sean Lynch headquartered Census in San Francisco, California in 2018.</div></div>

Sutro Labs Inc.

Making your Data Actionable with Census

Process Engine

Process designer

Web-based tool for creating and customizing web process models

Process simulation

Evaluating model performance with real data, and optimizing

Business rules engine

Business rules engine allows non developers to change business logic in a model

SOA support

Support for reusable services to be built into process design

Process player

Step-by-step analysis of model to validate business rules

Form builder

Model execution

Ability to execute model and build code without programming skills

Features related to business process automation.

Business Process Modeling

The product supports business process diagramming and modeling with tools and standards such as BPMN.

Decision Modeling

The product supports decision modeling and automation using standards like DMN.

Code-Based Automation

The product supports code-based process automation in a variety of programming languages.

No-Code Automation

The product allows complex process automation without requiring coding knowledge.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Plug-ins

A number of third-party plug-ins are available to expand the core functionality of the software.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Census

Overview

What is Census?