Name: Cerberoos Email Platform
Author: Cerberoos

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The Cerberoos Email Platform is an email marketing automation tool aimed at streamlining and optimizing email campaigns. According to the vendor, this platform caters to marketing professionals, business owners, e-commerce companies, digital agencies, and non-profit organizations of varying sizes. With a range of features and customizable options, Cerberoos Email Platform aims to empower businesses across industries to enhance their email marketing efforts and achieve better results.

## Key Features

**Integrability**: According to the vendor, the platform seamlessly integrates with major data sources such as Social Media, CMS, Ecommerce platforms, WordPress, and third-party services. This integration allows businesses to leverage data from multiple sources for their email marketing campaigns.

**Scalability**: The platform offers additional functions and automatisms that, according to the vendor, can improve marketing and analysis activities as businesses grow. It aims to provide flexibility to adapt to changing business needs and expanding email marketing requirements.

**Customization**: According to the vendor, the email marketing automation tools can be tailored to match unique workflows and processes. Businesses can customize functions and the interface to align with their branding and specific requirements.

**Intuitive and Easy-to-Use Platform**: The user-friendly interface, as claimed by the vendor, is designed to be simple and easy to navigate, suitable for all types of users, including those new to email marketing. The platform provides a dashboard optimized for quick and efficient creation of new graphics, access to key statistics, and saving frequently used templates.

**Creation of Customizable Templates**: The simplified editor, according to the vendor, allows users to create visually appealing newsletters using various customizable templates. It provides a convenient control panel for modifying HTML elements and customizing the appearance of newsletters.

**Detailed Graphs and Statistics**: After sending an email campaign, users can access a range of statistics to evaluate its effectiveness. According to the vendor, metrics such as open rates, click-through rates, and conversion rates can be analyzed through real-time customizable graphs and tables.

**Security and Deliverability**: The vendor claims continuous development of new functions to enhance email deliverability. According to them, the platform ensures that emails reach recipients' inboxes and avoid being flagged as spam. The vendor also emphasizes maintaining the highest standards of security and compliance to protect sensitive customer data.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Cerberoos Email Platform

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Cerberoos

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Cerberoos Email Platform

Overview

What is Cerberoos Email Platform?