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Certain Event Automation Software

Certain Event Automation Software


What is Certain Event Automation Software?

Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says…

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Be Certain Essential


per year

Be Certain Pro


per year

Be Certain Enterprise



Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9,990 per year
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Product Details

What is Certain Event Automation Software?

Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible event ROI.

According to the vendor, key benefits and differentiators include:

1. Capture buying signals to increase conversions
2. Inform future sales and marketing decisions
3. Grow sales pipeline and accelerate the sales cycle
4. Improve overall marketing performance

Certain Event Automation Software Features

  • Supported: Event Planning & Registration
  • Supported: Attendee Engagement
  • Supported: Marketing & ROI
  • Supported: Services & Support
  • Supported: Partner Integration

Certain Event Automation Software Integrations

Certain Event Automation Software Competitors

Certain Event Automation Software Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
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Reviews and Ratings



(1-2 of 2)
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Marina Aleixo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Certain is the go-to event software for all field marketing teams across my company. It automates complex emails flows to keep registrants engaged until the main event (which could be months away), generates smart views that cater to your specific needs (approved registrations, declined registrations, pending registrations) and has an on-the-go app for check-in purposes only (it's easy to use and to add new people as they come in without registration).
  • Email flow automation: Each particular registration case (pending, approved, declined, etc) can be accompanied by a sequence of emails to orientate the type of registrants on what the next steps are, or what to expect from the event.
  • Registrant/Attendee reporting: Easy exports facilitate sharing information internally.
  • Landing page customization (forms): Literally anything you need from the event registrant can be added to the form (from dietary preferences to shirt size, for example). Landing pages are very flexible to add many speakers, content, information, maps, etc. and are equally easy to customize.
  • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
  • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged.
It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
  • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
  • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
  • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
  • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up.
Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.
Courtney Bradley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are a corporate meeting/convention/event firm. We are a small business- there are 4 in our office. We use Certain for all events as registration links that we can control on our end. It allows us to gain information like room nights, arrival/departure flight info, personal contact info and agenda selections.
  • Easy to use and create
  • Easy to pull reports once event has been sent to attendees
  • Great way to gather a lot of information
  • Coding can be complicated to work with
  • Copying the event can make it more complicated to change/revise patterns
  • Can be very manual when copying and pasting a lot of information
Certain is great for easy-to-use registration sites. It collects all information and user can upload reports easily. It's great to copy the event if you are doing an annual one where the information doesn't drastically change. I love being able to create the link in under an hour and send it out to all attendees. I can also send one large email out to all participants.
  • It allows me to create a registration link in under an hour- saving time and resources
  • It can be complicated to start a registration website from scratch
  • It allows me to send updated registration reports to my clients quickly and easily
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance.
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