Certain(ly) complex, but worth it
Pros
- Email flow automation: Each particular registration case (pending, approved, declined, etc) can be accompanied by a sequence of emails to orientate the type of registrants on what the next steps are, or what to expect from the event.
- Registrant/Attendee reporting: Easy exports facilitate sharing information internally.
- Landing page customization (forms): Literally anything you need from the event registrant can be added to the form (from dietary preferences to shirt size, for example). Landing pages are very flexible to add many speakers, content, information, maps, etc. and are equally easy to customize.
Cons
- Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
- UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Return on Investment
- Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
- Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
- Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
- In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
Other Software Used
ON24, Salesforce.com, Mailchimp
