Filter Ratings and Reviews
Filter 4 vetted Certona Personalization Software reviews and ratings
Reviews (1-1 of 1)
Companies can't remove reviews or game the system. Here's why.
March 19, 2018

It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
- Extensive testing opportunities with specifically dedicated resources on Certona's side
- Account management is very committed to finding areas of opportunity and improvements
- The strength of the algorithm used to drive personalization
- Ability to create in-depth product reporting
- User portal can be slow, especially with larger reports
- While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Certona Personalization Software Scorecard Summary
What is Certona Personalization Software?
Certona is a real-time omnichannel personalization solution that includes AI-driven individualization. The vendor says Certona powers 73 billion unique experiences each month, and is used by more than 600 brands in 70 countries. The vendor says Certona’s technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.
Solutions
Benefits & Differentiators
Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:
Solutions
- Personalized Browse and Discovery
- Personalized Content
- Personalized Search
- Personalized Recommendations
- Product and Gift Finder
Benefits & Differentiators
- Real-time, in-session personalization based on contextual, historical, and behaviorial data
- Advanced autonomous tools and strategies to individualize experiences at scale
- Dedicated client services and support to test, optimize, and educate
Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:
- Salesforce Commerce Cloud
- SAP Hybris
- Oracle
- IBM
- YesMail
- ExactTarget
- PowerReviews
- Bazaarvoice
- Tealium
Certona Personalization Software Competitors
Certona Personalization Software Technical Details
Operating Systems: | Unspecified |
---|---|
Mobile Application: | No |