Certona Personalization Software Reviews

4 Ratings
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Score 6.2 out of 100

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Anonymous | TrustRadius Reviewer
March 19, 2018

Strong account management and testing opportunities power this tool

Score 7 out of 10
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It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
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Certona Personalization Software Scorecard Summary

About Certona Personalization Software

Certona is a real-time omnichannel personalization solution that includes AI-driven individualization. The vendor says Certona powers 73 billion unique experiences each month, and is used by more than 600 brands in 70 countries. The vendor says Certona’s technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

  • Personalized Browse and Discovery
  • Personalized Content
  • Personalized Search
  • Personalized Recommendations
  • Product and Gift Finder

Benefits & Differentiators
  • Real-time, in-session personalization based on contextual, historical, and behaviorial data
  • Advanced autonomous tools and strategies to individualize experiences at scale
  • Dedicated client services and support to test, optimize, and educate

Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:
  • Salesforce Commerce Cloud
  • SAP Hybris
  • Oracle
  • IBM
  • YesMail
  • ExactTarget
  • PowerReviews
  • Bazaarvoice
  • Tealium

Certona Personalization Software Competitors

Certona Personalization Software Technical Details

Operating Systems: Unspecified
Mobile Application:No