Name: Chainlink Relationship Marketing Platform
Author: Chainlink Relationship Marketing

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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The Chainlink Marketing Platform has proven to be a valuable tool for users in reaching their target audience effectively and efficiently. Users have reported that the platform addresses the problem of outdated and ineffective email marketing strategies, allowing them to engage with more customers and improve their relationships through email marketing campaigns. By integrating various marketing campaigns into the platform, users have access to inbuilt tools for tracking metrics and experimenting with them, making it easy to recreate successful campaigns when needed. This capability has enabled users to achieve higher customer engagement and personalize interactions with esteemed customers, ultimately driving business growth.

In addition, users have experienced significant improvements in customer acquisition and retention. They have been able to acquire more customers in a short period of time, leading to increased profits for their businesses. The Chainlink Marketing Platform has played a vital role in maintaining strong customer relationships and ensuring customer satisfaction.

One of the standout features of the platform is its ability to provide valuable customer insights. Users have found that it offers comprehensive data collection and analysis capabilities, allowing them to gain a deeper understanding of customer needs and identify areas for improvement. This information has been instrumental in shaping marketing strategies and driving successful campaign outcomes.

Furthermore, the platform serves as a one-stop shop for digital marketing campaign management. It enables programmatic marketing and real-time lead generation, making it easier for users to streamline their marketing efforts and maximize efficiency.

Overall, users have praised the Chainlink Marketing Platform for its ability to improve their marketing effectiveness, drive customer engagement, increase profits, and provide valuable insights that allow for continuous improvement in their marketing strategies.

Valuable Tool for Business Growth: Several users have found the Chainlink Marketing Platform to be a valuable tool for growing their business to the next level. They appreciate its features and capabilities that help them reach out and build strong connections with targeted customers through email marketing campaigns.

Sophisticated Tracking and Reporting Tools: Users have praised the platform's tracking and reporting tools, stating that they are sophisticated and helpful in monitoring the impact of their campaigns. These tools allow users to make data-driven decisions for improvement, ensuring that their marketing efforts are effective.

Flexible Payment System: The flexible payment system offered by Chainlink is highly appreciated by users. They like how they only pay for the services they use, making it economically viable for businesses of all sizes. This feature provides cost savings and enables users to allocate their budget more efficiently.

Confusing Template Options: Some users have expressed confusion when trying to select the appropriate template for adding images and links to their emails. The abundance of options can be overwhelming, especially for new users.

Lack of AI-Driven Solution Suggestions: One user suggests that implementing a questionnaire that allows AI to understand the problem statement and suggest solutions could help alleviate confusion. This feature would provide valuable guidance to customers who are unsure about which template to use.

Occasional Failure of Personalized Dashboard: According to one reviewer, the personalized dashboard occasionally fails to capture certain metric systems. This indicates a possible bug that may need to be addressed in future updates.

The Chainlink Relationship Marketing Platform is a solution designed to help businesses effectively manage their customers, prospects, and leads. It offers advanced marketing automation, dynamic personalization, and a comprehensive customer view to drive engagement and optimize marketing budgets. Suitable for businesses of all sizes, it caters to marketing professionals, sales professionals, B2B and B2C marketers, as well as the retail industry.

## Key Features

**Chainlink Data Warehouse**: Powers the Chainlink Marketing Platform by recording and organizing customer data from multiple sources. It aggregates customer information and provides advanced segmentation, personalization, and customization for targeted marketing messaging. The Data Warehouse updates segments in real-time.

**Comprehensive Customer View**: Aggregates customer data from all marketing initiatives and website visits, enabling advanced segmentation, personalization, and customization for targeted marketing messaging. Social media data can also be included for insights.

**Single Database for Customer Data**: Stores and aggregates customer histories, interactions, preferences, and purchases. Enables the delivery of dynamic offers and effective messaging at the right time and through the appropriate channel. Social media interactions can be included for further segmentation and automation options.

**Social Media Marketing**: Seamlessly integrates social channel profiles and data with marketing programs and workflows. Utilizes prospect, lead, and customer social data to drive dynamically updated digital automation programs. Monitors campaign results to determine the impact of social promotions or influencers. Enables easy integration and promotion of brand advocates across social channels.

**Franchise & Decentralized Marketing**: Empowers independent or remote sales teams or franchise operators to create, manage, and nurture their own leads. Allows for the creation of pre-approved marketing materials and programs that can be customized and deployed regionally. Provides visibility into sales teams' marketing efforts and performance.

**Marketing Attribution**: Provides tools for proper marketing attribution, allowing businesses to quantify the value and impact of each interaction. Tracks customer interactions across multiple touchpoints and channels. Assigns dollar values to different marketing promotions and campaigns. Determines the effectiveness of social promotions or influencers.

**Search, Display, Retargeting**: Maximizes the impact and reach of search, display, and retargeting efforts. Creates customized landing pages for search engine marketing. Improves SEO results by optimizing landing pages and forms. Tracks performance of each ad group and keyword.

**Event Marketing**: Drives marketing interactions before, during, and after trade shows, webinars, conferences, or live events. Creates automated programs to promote event sign-ups and drive attendance. Enables event reminders, check-ins, and sign-ups. Facilitates post-event follow-ups and lead nurturing.

**Dynamic Personalization**: Creates personalized experiences with content that adapts over time. Enables personalized messaging based on customer profiles, behavior, and interactions. Drives higher conversion rates, stronger engagement, and maximizes customer lifetime value. Provides tools for precise segmentation and targeted marketing programs.

**Lead Generation**: Builds sales funnels with qualified leads. Creates demand generation landing pages and websites. Sets up automated email marketing during the buying process. Collects valuable information about leads for follow-up.

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

Free

Growth

Professional

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

Chainlink Relationship Marketing Platform

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

<div>Chainlink Relationship Marketing specializes in the execution of database marketing initiatives and automation programs, powered by their proprietary SAAS platform.   </div><div><br></div>

Chainlink Relationship Marketing

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Chainlink Relationship Marketing Platform

Overview

What is Chainlink Relationship Marketing Platform?