TrustRadius
ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.ChannelAdvisor Does More Than AdviseWe use Channel Advisor for both SEM and selling on Marketplaces. The ability to populate ads and listings across multiple marketplaces and search venues from a single, central, item listing is crucial to our success. It vastly reduces the manpower necessary to achieve a high saturation level of marketing presence for a large number of products. This solution is used in a single department - that being responsible for online advertising.,Scales very well - able to handle thousands of product listings with no lag. Constantly implementing new marketplaces. Stays up to date with all changes to marketplace templates and SEM revisions.,Would love to see integration with even more marketplaces. Reporting could use some improvement.,8,Labor savings of at least several FTEs.,,$10 to $50 million,B2CSophisticated, yet simple product management and user interface outweighs customer service issuesWe use ChannelAdvisor primarily for optimizing our raw inventory feeds for numerous online marketplaces, including Amazon, eBay, Walmart, Newegg, Rakuten, Sears and Shop.com. Additionally, we do the same with several digital marketing feeds like Google, Bing and Yahoo! Gemini as well as other miscellaneous flex feeds. Historically, the ChannelAdvisor platform has always fallen under the control of our acquisition marketing team (typically 2-3 people). However, several other members from Customer Service, Tech and Business Intelligence departments are also in the system from time to time. All in all, ChannelAdvisor helps simplify and expedite the product feed management process through sophisticated, yet easy-to-understand automation.,Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together. One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates. Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization. Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build. Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.,Customer Support: Unfortunately ChannelAdvisor does not currently provide a phone number for their support team. Everything is done strictly through email. While you can submit support tickets with "urgent" or "high priority" settings, response is almost always a little lackadaisical. It would amazing if they had a direct line to call or chat feature to make solving technical issues more efficient. Training/Strategy Resources: Don't get me wrong, ChannelAdvisor provides plenty of resources to educate users on its platform. It may be personal preference, but the organizational layout seems a little outdated and not as easy-to-navigate as its normal user interface. Optimization History Log: Battling feed errors in ChannelAdvisor tends to happen a lot. It would be great to have some sort of change history log for users to reference when optimizing feeds. In my experience, it's tough to pinpoint which changes in particular actually solved or caused an issue to occur.,9,Faster Activation on New Marketplaces/Comparison Shopping Engines: With most new websites we look to expand to, I've been able to completely map our entire product feed and go "live" with our listings in under a week. It's a very quick turnaround. We've actually been able to launch three new marketplaces in the last few months. Increased Employee Efficiency: ChannelAdvisor removes a lot of the manual optimization typically needed to manage a product feed. This has freed up a ton of time to focus efforts elsewhere.,GoDataFeed,X-Cart,$1 to $10 million,B2CChannelAdvisorWe use it primarily to send our inventory to multiple platforms such as Amazon, eBay, Rakuten, Sears, Shop.com, etc. It also manages inventory for one of our webstores. In addition to inventory management, we also utilize it for our SEO/PPC campaigns on Google. Therefore, we do use it across multiple departments. It gives us one, easy to use platform to control our inventory. If we did not use ChannelAdvisor, we would have to log into the backends of these marketplaces and doing manual editing and monitoring. This of course would involve a great deal of manpower to accomplish. ChannelAdvisor helps us keep our staff smaller and our business more automated. One of the big perks of ChannelAdvisor is it's ability to monitor and reprice for competition on Amazon. This has been key to our success on Amazon.,Centralized and automated management of large inventories across multiple channels. On the fly repricing of products on Amazon to help keep us competitive. Intuitive feeds for Google shopping helping keep our products more visible. Simple, easy to use interface Knowledge and expertise in the field of online retail that they help all their users to understand.,Faster repricing on Amazon Better technical support. Tickets often take far to long to be closed. Fix bugs and glitches that often cause slowness using the software.,9,I can't speak for the exact numbers as I do not have my hands in them, but I would certainly say it has had a positive impact on ROI Employees are definitely more efficient by allowing all changes to happen on one platform It also gives us a platform to do process returns in one place, making customer service more effecient.,,10Fair and Balanced review of Marketplaces componentCurrently we are leveraging ChannelAdvisor to manage our marketplace integration between the enterprise and eBay, with a secondary integration for pushing product ads to Amazon. This is not currently fully integrated as there would be additional software engineering resources that would be required that don't currently exist. We are only leveraging it in the ecommerce department but it could be used more widely given more support for the program by executive decision makers. While initially it did reduce the amount of effort to push a larger assortment of products to the individual marketplaces, it's real benefit was in fulfillment by the enterprise by importing order data into the company's back end processes.,More robust integration with a number of marketplaces than its competitors Better user interface,Heavily skewed towards pushing Amazon as the primary marketplace. Should be balanced better across a wider portfolio of marketplaces While the UI is user friendly, accommodating for varying use cases required significant technical intervention from CA support teams. Teams are not always in sync on how best to complete the requested tasks. Reporting data does not seem to sync with eBay or enterprise data. Large amount of time spent trying to identify why CA's reporting is different,7,Definitely a more efficient process for employees or resources managing the channel if we had to do it over again I don't think we would engage the managed services, just to expensive for the service we've received And there was contradictory information from the 'experts' that we received on strategy. We saw and experienced something completely different that they were saying.,,7,Implemented in-house,Yes,Change management was a small part of the implementation and was well-handled,Data field mapping Data sync timing between the enterprise / eBay / and CA,8Lack of innovation. Behind the times.I am a web developer and I had a contract project working with ChannelAdvisor. The client had a "basic web store" and wanted to upgrade to the "premium web store" product. This company used ChannelAdvisor exclusively to earn all revenue for online apparel it sells.,Organized complete inventory and distributed the products to multiple websites (ebay, amazon.com, google, etc) Automatically created a catalog of inventory with nice looking theme that updates quantity as items are sold,Lack of customization, documentation, tutorials, support for the premium webstore Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer. Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end. It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.,1,Since my client has used ChannelAdvisor from the beginning, he has been satisfied with his ROI. The fees ChannelAdvisor costs him are quite confusing because it is a monthly fee, plus a percentage of each transaction, plus the fees from Amazon, Ebay, etc. and then he has the cost of the product and the cost of shipping. My client struggled to understand bottom line ROI but that is not the fault of ChannelAdvisor. I was shocked to see the kind of revenue he was able to generate but it appeared to me to be high volumes of transaction and lots of work and fees for very little ROI.,,4
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ChannelAdvisor
12 Ratings
Score 7.5 out of 101
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ChannelAdvisor Reviews

ChannelAdvisor
12 Ratings
Score 7.5 out of 101
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No photo available
March 29, 2017

User Review: "ChannelAdvisor Does More Than Advise"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Channel Advisor for both SEM and selling on Marketplaces. The ability to populate ads and listings across multiple marketplaces and search venues from a single, central, item listing is crucial to our success. It vastly reduces the manpower necessary to achieve a high saturation level of marketing presence for a large number of products. This solution is used in a single department - that being responsible for online advertising.
  • Scales very well - able to handle thousands of product listings with no lag.
  • Constantly implementing new marketplaces.
  • Stays up to date with all changes to marketplace templates and SEM revisions.
  • Would love to see integration with even more marketplaces.
  • Reporting could use some improvement.
Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Read this authenticated review
Taylor Amon profile photo
May 10, 2016

ChannelAdvisor Review: "Sophisticated, yet simple product management and user interface outweighs customer service issues"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use ChannelAdvisor primarily for optimizing our raw inventory feeds for numerous online marketplaces, including Amazon, eBay, Walmart, Newegg, Rakuten, Sears and Shop.com. Additionally, we do the same with several digital marketing feeds like Google, Bing and Yahoo! Gemini as well as other miscellaneous flex feeds. Historically, the ChannelAdvisor platform has always fallen under the control of our acquisition marketing team (typically 2-3 people). However, several other members from Customer Service, Tech and Business Intelligence departments are also in the system from time to time. All in all, ChannelAdvisor helps simplify and expedite the product feed management process through sophisticated, yet easy-to-understand automation.
  • Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
  • One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
  • Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
  • Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
  • Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
  • Customer Support: Unfortunately ChannelAdvisor does not currently provide a phone number for their support team. Everything is done strictly through email. While you can submit support tickets with "urgent" or "high priority" settings, response is almost always a little lackadaisical. It would amazing if they had a direct line to call or chat feature to make solving technical issues more efficient.
  • Training/Strategy Resources: Don't get me wrong, ChannelAdvisor provides plenty of resources to educate users on its platform. It may be personal preference, but the organizational layout seems a little outdated and not as easy-to-navigate as its normal user interface.
  • Optimization History Log: Battling feed errors in ChannelAdvisor tends to happen a lot. It would be great to have some sort of change history log for users to reference when optimizing feeds. In my experience, it's tough to pinpoint which changes in particular actually solved or caused an issue to occur.
If you manage over 25,000 child skus across dozens of different marketplaces and digital marketing networks, ChannelAdvisor can greatly simplify the process. In my case, it's just not scalable to manually optimize that many products and websites. We need a platform like ChannelAdvisor to provide process automation. Obviously, the fewer skus you manage and the fewer websites you sell on, the greater your ability will be to manage them on your own. But in the interest of growing your business, ChannelAdvisor can help take it to the next level.
Read Taylor Amon's full review
MATTHEW MITCHELL profile photo
May 03, 2014

User Review: "ChannelAdvisor"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it primarily to send our inventory to multiple platforms such as Amazon, eBay, Rakuten, Sears, Shop.com, etc. It also manages inventory for one of our webstores. In addition to inventory management, we also utilize it for our SEO/PPC campaigns on Google. Therefore, we do use it across multiple departments.

It gives us one, easy to use platform to control our inventory. If we did not use ChannelAdvisor, we would have to log into the backends of these marketplaces and doing manual editing and monitoring. This of course would involve a great deal of manpower to accomplish. ChannelAdvisor helps us keep our staff smaller and our business more automated.

One of the big perks of ChannelAdvisor is it's ability to monitor and reprice for competition on Amazon. This has been key to our success on Amazon.
  • Centralized and automated management of large inventories across multiple channels.
  • On the fly repricing of products on Amazon to help keep us competitive.
  • Intuitive feeds for Google shopping helping keep our products more visible.
  • Simple, easy to use interface
  • Knowledge and expertise in the field of online retail that they help all their users to understand.
  • Faster repricing on Amazon
  • Better technical support. Tickets often take far to long to be closed.
  • Fix bugs and glitches that often cause slowness using the software.
It is well suited for anyone trying to sell their products across multiple marketplaces and websites. It helps cut down on employees and automate tasks that could take a person hours.

It is not well suited if you are only selling on your own website as it is really intended to be used for marketplaces.
Read MATTHEW MITCHELL's full review
Brent Boutwell profile photo
April 26, 2014

ChannelAdvisor: "Fair and Balanced review of Marketplaces component"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently we are leveraging ChannelAdvisor to manage our marketplace integration between the enterprise and eBay, with a secondary integration for pushing product ads to Amazon. This is not currently fully integrated as there would be additional software engineering resources that would be required that don't currently exist. We are only leveraging it in the ecommerce department but it could be used more widely given more support for the program by executive decision makers. While initially it did reduce the amount of effort to push a larger assortment of products to the individual marketplaces, it's real benefit was in fulfillment by the enterprise by importing order data into the company's back end processes.
  • More robust integration with a number of marketplaces than its competitors
  • Better user interface
  • Heavily skewed towards pushing Amazon as the primary marketplace. Should be balanced better across a wider portfolio of marketplaces
  • While the UI is user friendly, accommodating for varying use cases required significant technical intervention from CA support teams. Teams are not always in sync on how best to complete the requested tasks.
  • Reporting data does not seem to sync with eBay or enterprise data. Large amount of time spent trying to identify why CA's reporting is different
Larger companies that are fully supportive of marketplaces as a significant channel strategy would fare better than smaller or less committed companies that may not have the resources to spend on understanding and managing the details of the system. If the organization has the capitol, they may want to look into the managed services program as an alternative.
Read Brent Boutwell's full review
No photo available
May 03, 2014

ChannelAdvisor Review: "Lack of innovation. Behind the times."

Score 1 out of 10
Vetted Review
Verified User
Review Source
I am a web developer and I had a contract project working with ChannelAdvisor. The client had a "basic web store" and wanted to upgrade to the "premium web store" product. This company used ChannelAdvisor exclusively to earn all revenue for online apparel it sells.
  • Organized complete inventory and distributed the products to multiple websites (ebay, amazon.com, google, etc)
  • Automatically created a catalog of inventory with nice looking theme that updates quantity as items are sold
  • Lack of customization, documentation, tutorials, support for the premium webstore
  • Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
  • Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
  • It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Shopify would be a better alternative. Why should you pay ChannelAdvisor and Shopify? I don't think ChannelAdvisor can deliver on their promise to be a complete e-commerce solution. ChannelAdvisor is best to stay focused on just distributing product on different channels (and not have your own web store at all).
Read this authenticated review

Feature Scorecard Summary

Product catalog & listings (2)
10.0
Product management (2)
9.0
Bulk product upload (2)
9.0
Product variations (2)
7.0
Promotions & discounts (1)
6
Multi-site management (2)
8.1
Order processing (2)
7.0
Inventory management (2)
9.0
Shipping (2)
8.0

About ChannelAdvisor

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses.
Categories:  Ecommerce

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ChannelAdvisor Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Yes