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What is ChannelAdvisor?

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

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Recent Reviews
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Popular Features

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  • Order processing (7)
  • Product management (7)
  • Inventory management (7)
  • Product catalog & listings (7)

Reviewer Pros & Cons

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What is ChannelAdvisor?

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.7
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Product Details

What is ChannelAdvisor?

ChannelAdvisor (NYSE: ECOM) is an e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For two decades, ChannelAdvisor has worked to help brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. The vendor boasts thousands of customers who use ChannelAdvisor to power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Zalando, and Walmart.

ChannelAdvisor Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Search & filter

Online Shopping Cart Features

  • Supported: Integration with Amazon
  • Supported: Integration with eBay

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: Social commerce integration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

ChannelAdvisor Screenshots

Screenshot of One Platform. Endless Possibilities

ChannelAdvisor Videos

ChannelAdvisor makes selling simple again. ChannelAdvisor: Powering E-Commerce. Everywhere. As consumer demands evolve and the e-commerce universe continues to fragment, brands & retailers need a centralized approach to compete. Since 2001, ChannelAdvisor has been the industry...
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ChannelAdvisor Integrations

ChannelAdvisor Competitors

ChannelAdvisor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

Zentail, ChannelSight, and CommerceHub are common alternatives for ChannelAdvisor.

Reviewers rate Multi-site management highest, with a score of 9.6.

The most common users of ChannelAdvisor are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Jeffrey Goldman | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
In my opinion, you should save your time and money by choosing Zentail, or at the very least, Sellbrite. From my experience, ChannelAdvisor's salesmen will lie to you and tell you whatever you want to hear. Once they have you signed up for a contract then they have access to your bank account. In my case, they took money out twice more than necessary, with no notice or explanation. I was not able to get anyone on the phone and received no responses to my emails. Onboarding took double the time they told me and I was not able to just list a new product on my own.
I had a project manager from ChannelAdvisor yell at me on a Zoom call. They switch you from person to person, so from my experience, nothing fully gets done. Additionally, I feel the cost is never the cost. Even if you give them written notice of cancellation they will delay it in order to keep charging you.
Yamen Mahfoud | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I would advise reading any contracts with ChannelAdvisor carefully. In my experience, they took 7 months and couldn't get the implementation done. In my experience, we were 7 months into the contract and we were not live but still charged service fees.
  • I believe they are signing contracts that cannot be fulfilled
  • I believe they are incompetent and understaffed leading to incomplete jobs
  • I believe they should get better-skilled personnel
  • In my view, their monthly service charge should start upon going live.
They had good reputation in the past. They now care about their stock prices and not their customers, in my opinion. They need to improve their technical team to support their own platform, I believe.
Score 9 out of 10
Vetted Review
Verified User
ChannelAdvisor allows us to easily post our listings on marketplaces, track inventory, dropship with other manufacturers, provide a great marketing ads console, create business rules when creating listings, and provide sales reporting. ChannelAdvisor saves us tons of time by posting to all marketplaces and houses all of our listings in one easy-to-manage place.
  • Listing products on marketplaces
  • Saving order information
  • Easy-to-use ads console
  • Great reporting capabilities
  • Easy-to-update product listing
  • Connects with many different platforms
  • Does not integrate well with Big Commerce
  • Does not have a seamless returns process
  • Amazon listings tend to have lots of issues
ChannelAdvisor is great for a company that is looking to list on different marketplaces and store all inventory in one place. It is not appropriate for smaller companies just looking to sell on their own ecommerce platform. The one drawback is it is quite the investment, but it has helped us grow our business tremendously.
Blake Baron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use ChannelAdvisor as the primary Order Management System (OMS) for our flagship brand of tungsten. ChannelAdvisor is hands down the Cadillac solution in the OMS industry. We use it across the full organization in operations, marketing, e-commerce, and information technology. ChannelAdvisor aggregates all of our orders, sends them to our shipping partners, and sends the transactions to Quickbooks.
  • Incredible workflow automation.
  • One click easy integration with various e-commerce platforms.
  • Beautiful user interface that allows for quick on-boarding.
  • Super expensive.
  • When there's a glitch, prepare to call IT since it's not an easy fix.
  • Fixed contracts. If Amazon decides to ban you from their platform, there's a huge risk in having to continue paying.
Are you an enterprise level e-commerce merchandise marketer with a full IT team and a giant budget? This product is absolutely for you. Automate workflows based on conditional logic, support a blue-chip brand, and make the information technology team happy with two-factor authentication security. If you can pay for it, this is the product that will make everybody happy.
Score 8 out of 10
Vetted Review
Verified User
It helps us sell on Amazon, Amazon Prime, Amazon FBA, eBay, Walmart, Google Express, and Big Commerce. It is our filter to the marketplaces. It is being used in the e-commerce division of the company only and it solved many problems and streamlined processes the predecessor could not.
  • Allows for multiple pricing options.
  • Is the communication conduit to the marketplaces.
  • Allows us to sort, filter add attributes, and organize our inventory.
  • It is a seasoned system so you work with "tiers" of support.
  • Our business rules seem too complicated for their system at times, needs the ability to ship by zone.
  • It is not meant to be a shipping system. It's slow and does not have many advantages.
I believe this tool could be recommended to an e-commerce team looking to grow quickly in the number of SKUs and in the number of marketplaces they wish to sell with. I do feel it's a bit beyond the need of your side job, "sell-at-night" small e-commerce company.
Score 8 out of 10
Vetted Review
Verified User
We use Channel Advisor for both SEM and selling on Marketplaces. The ability to populate ads and listings across multiple marketplaces and search venues from a single, central, item listing is crucial to our success. It vastly reduces the manpower necessary to achieve a high saturation level of marketing presence for a large number of products. This solution is used in a single department - that being responsible for online advertising.
  • Scales very well - able to handle thousands of product listings with no lag.
  • Constantly implementing new marketplaces.
  • Stays up to date with all changes to marketplace templates and SEM revisions.
  • Would love to see integration with even more marketplaces.
  • Reporting could use some improvement.
Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Taylor Amon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use ChannelAdvisor primarily for optimizing our raw inventory feeds for numerous online marketplaces, including Amazon, eBay, Walmart, Newegg, Rakuten, Sears and Additionally, we do the same with several digital marketing feeds like Google, Bing and Yahoo! Gemini as well as other miscellaneous flex feeds. Historically, the ChannelAdvisor platform has always fallen under the control of our acquisition marketing team (typically 2-3 people). However, several other members from Customer Service, Tech and Business Intelligence departments are also in the system from time to time. All in all, ChannelAdvisor helps simplify and expedite the product feed management process through sophisticated, yet easy-to-understand automation.
  • Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
  • One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
  • Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
  • Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
  • Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
  • Customer Support: Unfortunately ChannelAdvisor does not currently provide a phone number for their support team. Everything is done strictly through email. While you can submit support tickets with "urgent" or "high priority" settings, response is almost always a little lackadaisical. It would amazing if they had a direct line to call or chat feature to make solving technical issues more efficient.
  • Training/Strategy Resources: Don't get me wrong, ChannelAdvisor provides plenty of resources to educate users on its platform. It may be personal preference, but the organizational layout seems a little outdated and not as easy-to-navigate as its normal user interface.
  • Optimization History Log: Battling feed errors in ChannelAdvisor tends to happen a lot. It would be great to have some sort of change history log for users to reference when optimizing feeds. In my experience, it's tough to pinpoint which changes in particular actually solved or caused an issue to occur.
If you manage over 25,000 child skus across dozens of different marketplaces and digital marketing networks, ChannelAdvisor can greatly simplify the process. In my case, it's just not scalable to manually optimize that many products and websites. We need a platform like ChannelAdvisor to provide process automation. Obviously, the fewer skus you manage and the fewer websites you sell on, the greater your ability will be to manage them on your own. But in the interest of growing your business, ChannelAdvisor can help take it to the next level.
Score 1 out of 10
Vetted Review
Verified User
I am a web developer and I had a contract project working with ChannelAdvisor. The client had a "basic web store" and wanted to upgrade to the "premium web store" product. This company used ChannelAdvisor exclusively to earn all revenue for online apparel it sells.
  • Organized complete inventory and distributed the products to multiple websites (ebay,, google, etc)
  • Automatically created a catalog of inventory with nice looking theme that updates quantity as items are sold
  • Lack of customization, documentation, tutorials, support for the premium webstore
  • Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
  • Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
  • It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Shopify would be a better alternative. Why should you pay ChannelAdvisor and Shopify? I don't think ChannelAdvisor can deliver on their promise to be a complete e-commerce solution. ChannelAdvisor is best to stay focused on just distributing product on different channels (and not have your own web store at all).
May 03, 2014


Score 9 out of 10
Vetted Review
Verified User
We use it primarily to send our inventory to multiple platforms such as Amazon, eBay, Rakuten, Sears,, etc. It also manages inventory for one of our webstores. In addition to inventory management, we also utilize it for our SEO/PPC campaigns on Google. Therefore, we do use it across multiple departments. It gives us one, easy to use platform to control our inventory. If we did not use ChannelAdvisor, we would have to log into the backends of these marketplaces and doing manual editing and monitoring. This of course would involve a great deal of manpower to accomplish. ChannelAdvisor helps us keep our staff smaller and our business more automated. One of the big perks of ChannelAdvisor is it's ability to monitor and reprice for competition on Amazon. This has been key to our success on Amazon.
  • Centralized and automated management of large inventories across multiple channels.
  • On the fly repricing of products on Amazon to help keep us competitive.
  • Intuitive feeds for Google shopping helping keep our products more visible.
  • Simple, easy to use interface
  • Knowledge and expertise in the field of online retail that they help all their users to understand.
  • Faster repricing on Amazon
  • Better technical support. Tickets often take far to long to be closed.
  • Fix bugs and glitches that often cause slowness using the software.
It is well suited for anyone trying to sell their products across multiple marketplaces and websites. It helps cut down on employees and automate tasks that could take a person hours. It is not well suited if you are only selling on your own website as it is really intended to be used for marketplaces.
Brent Boutwell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Currently we are leveraging ChannelAdvisor to manage our marketplace integration between the enterprise and eBay, with a secondary integration for pushing product ads to Amazon. This is not currently fully integrated as there would be additional software engineering resources that would be required that don't currently exist. We are only leveraging it in the ecommerce department but it could be used more widely given more support for the program by executive decision makers. While initially it did reduce the amount of effort to push a larger assortment of products to the individual marketplaces, it's real benefit was in fulfillment by the enterprise by importing order data into the company's back end processes.
  • More robust integration with a number of marketplaces than its competitors
  • Better user interface
  • Heavily skewed towards pushing Amazon as the primary marketplace. Should be balanced better across a wider portfolio of marketplaces
  • While the UI is user friendly, accommodating for varying use cases required significant technical intervention from CA support teams. Teams are not always in sync on how best to complete the requested tasks.
  • Reporting data does not seem to sync with eBay or enterprise data. Large amount of time spent trying to identify why CA's reporting is different
Larger companies that are fully supportive of marketplaces as a significant channel strategy would fare better than smaller or less committed companies that may not have the resources to spend on understanding and managing the details of the system. If the organization has the capitol, they may want to look into the managed services program as an alternative.
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