Real-Time Data
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Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.
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Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and reporting help media organizations understand, measure, and build business value from the attention earned by their written and video content.
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | All |
Real-time Reporting Feature: Users have praised the platform for its real-time reporting feature, enabling them to track trending stories and audience segments instantly. This feature allows users to stay up-to-date with content performance in real time, leading to quick and informed decision-making.
Social Traffic Tracking: Some users find the tracking of social traffic beneficial as it helps them identify important social referrals that drive traffic to their content. By monitoring social traffic sources, users can pinpoint effective strategies for engaging with their audience on various platforms.
Data Visualization Tools: The data visualization tools provided by the platform have been highlighted by users as helpful in understanding and interpreting performance metrics. These tools offer visual representations of complex data, making it easier for users to analyze trends and make strategic adjustments.
Limited Historical Data: Some users have expressed dissatisfaction with the historical tool's restricted functionality in breaking down results by specific referrers. They feel that more extensive data beyond 12 months, ideally up to 24 months, would be beneficial.
Confusion Over Metrics: Users have mentioned encountering confusion regarding performance metrics and finding the user path vague based on the types of reporting available. They desire clearer definitions for Chartbeat links and better understanding of custom variables.
Challenges with Mobile App: Several users have highlighted challenges and limitations in the mobile app interface compared to desktop capabilities. They wish for a more detailed mobile app, including granular data separation for email, apps, and IM.