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Chartbeat

Chartbeat

Overview

What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

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Learn from top reviewers

Excellent real-time insights

Rating: 10 out of 10
April 21, 2025
Vetted ReviewVerified User
A daily, live view of traffic and engagement to our site. We use it to make commissioning and promotion decisions by telling us what our readers are most interested in, and wh...
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Verified user
Manager
Chartbeat4 years of experience

Great product

Rating: 10 out of 10
March 4, 2025
IncentivizedVetted ReviewVerified User
Chartbeat gives us a very accurate look into who is on our website in real time. It is very helpful to be able to see what parts of our website are doing well at any time and ...
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Verified user
Employee
Chartbeat1 year of experience

Helpful to monitor and improve traffic.

Rating: 9 out of 10
January 9, 2025
IncentivizedVetted ReviewVerified User
We use Chartbeat to monitor past and live traffic and traffic sources and to perform AB tests. Chartbeat has been our primary tool for analyzing traffic, especially after the ...
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Verified user
Manager
Chartbeat1 year of experience

Chartbeat Review

Rating: 10 out of 10
September 30, 2024
IncentivizedVetted ReviewVerified User
Daily metric monitoring of the audience to understand which content generates performance. From there, guide editors and reporters. This same monitoring helps generate insight...
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Lisiane Mossmann
Employee - Other
Editor de Conteudo SEO
Correio do Povo

Big fan of Chartbeat

Rating: 10 out of 10
September 5, 2024
IncentivizedVetted ReviewVerified User
We use Chartbeat to monitor live (fluid) recurrents to our website, other sister publications, and specific sections of our website. Chartbeat paints a picture of exactly who ...
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Kate Lally
Employee - Other
SEO writer
Reach PLC, formerly Trinity Mirror
Chartbeat8 years of experience
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How Chartbeat Differs From Its Competitors

Real-Time Data

We've benefited hugely. It makes our newsroom far more agile and reactive to what our audience want. It's transformed our priorities and commissioning process. We adapt in real-time what content we create, and where we push it, based on our live audience data in Chartbeat
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Content Optimization

We use a/b testing to optimise headlines. We use engagement metrics to determine which topics we commission longer reads on. We monitor traffic sources closely to decide where to push different content, and in which formats.
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Engagement Metrics

We noticed that the vast majority of our audience are on mobile, so we told all producers to preview content in mobile view rather than desktop. We see this reverse slightly on different days, so publish content accordingly. We've use dwell time metrics to determine which topics to produce long …
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Real-Time Data

Yes. It has alerted us to patterns in people's behaviors that we can capitalize on. In terms of interacting with the content, Chartbeat has made us more aware of the importance of a high circulation rate; as a result, we've come up with ways to improve that.
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Content Optimization

Yes. We've tried to improve our recirculation numbers by adding more links to different articles within an article. We've also doubled down on creating content that we expect people to search for since we see the live spikes in traffic when they do.
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Engagement Metrics

We're trying to improve engagement time and quality clicks by producing longer articles in addition to the regular (shorter) articles we produce. Concurrents is a metric we're always looking at. We know from experience that producing live content during games (we're in the sports business) …
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Real-Time Data

The beginning of work based on data because before we were in the dark and taking actions according to our intuition.

O início de um trabalho feito a partir de dados porque antes estávamos no escuro e fazendo ações de acordo com nossa intuição.
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Content Optimization

Always. It makes us realize better times to post. Which content performs best and which days have the best audience and where that audience is.

Sempre. Faz com que a gente perceba horários melhores para postar. Quais conteúdos performan melhor e quais dias têm melhor audiência e onde está essa …
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Engagement Metrics

It makes us plan to have exclusive content early in the morning when our loyal audience is most present on the site.

Faz com traçássemos planos de ter conteúdos exclusivos pela manhã bem cedo quando o nosso público leal está mais presente no site.
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Real-Time Data

Hugely. This was our main reason for linking up with Chartbeat. We cover a live news sporting environment, so any lag in our data reporting is costing us time and affecting our position in a competitive market. Our editorial team has to be able to make decisions in an instant, not wait for the …
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Content Optimization

The main thing we have been able to do is find ways to get people to engage for longer with our longer content. We are a specialist publication which often focuses on depth, so we spend a lot of time working out how we can make people stay on articles that could be up to or over 1500 to 2000 …
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Engagement Metrics

We want to make sure that we are catering to many times of fan, not just the super hardcore who form a large part of our most engaged audience. So the breakdown of reader loyalty is important because it quickly enables us to see if we are bringing in enough new users by making sure our content is …
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Real-Time Data

It helps us figure out what stories are bringing readers to our site and what stories we should avoid going forward. We are also able to keep track of which stories work better as found in organic searches and which work better as stories that are passed around through social media.
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Content Optimization

It allows us to see what evergreen stories people want to see for weekend posting, while also showing us which stories our DMA want to see during the week. It also allows us to make sure we are prioritizing page views while keeping our commitment to keep our stories relevant to our local community.
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Engagement Metrics

Concurrents have helped us not only with what stories do well, but also what times readers will read our stories or watch our videos. Quality clicks do the same thing, and reader loyalty will allow us to figure out which stories to focus on for the broadcast as opposed to the website.
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Real-Time Data

Yes, especially now that we're in the middle of migrating to Google Analytics 4, which is still our official source of data for reporting. We use Chartbeat for day-to-day newsroom operations and taking action on the fly. For one, our social media managers consult Chartbeat to select stories they …
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Content Optimization

We have used the Headline Testing feature to encourage people on our homepage to read the top stories at the moment. Also, our SEO team uses Chartbeat when it formulates search-optimized article pitches for our editors every day. Lastly, we use Spike Alerts to identify our "drop everything and …
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Engagement Metrics

Chartbeat’s reader engagement metrics have helped us confirm our theories about our audiences' behavior. We use them in content planning during weekly editorial pitch meetings. We also look to these metrics to inform our inchoate first-party data strategy, particularly when we try to check for …
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Real-Time Data

It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
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Content Optimization

The Heads-Up Display and testing tools provide vital insights into what our readers are interested in and enable those that use it to get better at choosing the right content and writing the right headlines to optimise performance. You can now look further back through headline test results than …
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Real-Time Data

it has helped us to easily identify what is working and to publish more content like the piece in question or enhance what has already been published. Chartbeat also lets us know what should stay on the page longer and when something might be able to be moved lower or off the page.
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Content Optimization

We have. The additional tools are greatly appreciated. The A/B headline testing tool is a bit more complicated to use properly and understand but more advanced teams have found it helpful.
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Engagement Metrics

Definitely. As we try to move teams away from vanity metrics to focus on engagement, we appreciate all of these more qualitative metrics that Chartbeat provides. For us, engaged time is particularly helpful in terms of looking at performance.
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Real-Time Data

It's helpful to understand the realtime flow if we need to to update our homepage to offer the trending content in different ways, prompting push alerts on trending content or understanding spike referrals if they come out of the blue.
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Engagement Metrics

It is in process- we are using the Chartbeat metrics in reporter meetings and story planning. I don't know if any single metric has influenced decisions - we often use it as backup for strategy as well.
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Real-Time Data

Yes, as specified earlier. Real time data may help indicate when there is an issue with one of sites - either on the tech side or with our ad stack.
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Real-Time Data

This enables us to make realtime decisions on optimizing stories when they are still hot in the eyes of the public. This is key for breaking and trending topics.
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Content Optimization

We use Chartbeat to look at what stories perform best and what channels the work best in. So we are able to create stories target for those channels and then monitor whether we are successful in these efforts.
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Engagement Metrics

The reader engagement metrics have enabled us to understand which stories do a better job of driving engagement. We also get ideas for related stories to link to from our stories.
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Real-Time Data

Having access to real-time audience data with zero lag is an essential feature and one of the highlights of Chartbeat. With this component, I am able to adjust articles in real-time (ex: adding imagery, breaking apart blocky text paragraphs, or editing SEO headlines) to further bump up my story on …
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Content Optimization

My web content performance has significantly risen since using Chartbeat, but the key is you have to USE it and use it often. If you have no intention of looking at this daily, then try something else. The benefits are in real-time engagement metrics showing you exactly where you need to tailor a …
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Engagement Metrics

The reader engagement metrics (including reader loyalty and engaged time) are something I look at daily and in historical reports. If I see a loyal reader is only spending 30 seconds on a story that took a lot of reporting and typically takes 7 minutes to read, then I know there is some adjustment …
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Real-Time Data

It's fantastic to know what our readers are interacting with at a certain time, or what story is getting traction to open avenues to further story digging. It also allows us to step up promotion or post it more to get more traffic.
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Engagement Metrics

Concurrents definitely is something we look at to help organize the homepage and learn more about what is being selected by readers. It also shows us what old content may be resurfacing, signaling to us what else we can post online to fit the search.
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Real-Time Data

It's the best. You are able to see what users are reading to the second. It helps move stories around on your site to make sure the story doing well gets more prominence.
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Real-Time Data

By making changes in headlines, design, display and visuals, we are able to consistently optimize the homepage experience -- key to subscriber growth and retention -- for engagement and usability. If a piece of content is under-performing, we see it now and can take immediate action, making …
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Content Optimization

We use Chartbeat to optimize our web content performance in realtime mostly to guide programming decisions involving the daily content creation cycle. That's at the heart of the tool. The source tracking feature, however, is an under-appreciated realtime aspect. You know immediately not just that …
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Engagement Metrics

Use of Chartbeat's reader engagement metrics has not changed the type of content we publish on Tribune Publishing websites, but it did change how we look at that content and allowed us to measure and think of success differently. Plus, Chartbeat's beaconing approach just provides better engagement …
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Real-Time Data

We're able to adjust story placement on the site based off user popularity. We also sometimes include certain stories in newsletters or in push alerts based off of seeing the real-time success in Chartbeat.
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Real-Time Data

[Charbeat] has had a behavioral impact on our organization. As a newspaper group, we have historically been tied to print deadlines- Chartbeat exemplifies a live organization with an audience waiting to be served. It also has a behavioral aspect in that people get used to a par performance - say …
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Real-Time Data

Knowing how our content is performing in real-time is critical in determining what content we post to different platforms (FB, Twitter, etc.) If we're able to know immediately which content readers most enjoy, we can be more selective in posting our best content to each platform. Chartbeat allows …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Chartbeat

Chartbeat

N/A
Unavailable

What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

24 people also want pricing

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Google Analytics

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What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Parse.ly

Parse.ly

$499
per month
What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.6
Avg 8.0
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Product Details

What is Chartbeat?

Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and reporting help media organizations understand, measure, and build business value from the attention earned by their written and video content.


Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Tracks conversion metrics and insights.Screenshot of Multi-Site View: Keeps track of multiple domains in one place.

Chartbeat Competitors

Chartbeat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Contentsquare, Adobe Analytics, and Parse.ly are common alternatives for Chartbeat.

Reviewers rate Reporting in real-time highest, with a score of 9.1.

The most common users of Chartbeat are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-2 of 2)

Chartbeat continues to deliver

Rating: 9 out of 10
Incentivized
March 06, 2024
Verified User
Manager in Other
Broadcast Media Company, 5001-10,000 employees
Vetted Review
Verified User
Chartbeat
8 years of experience
Use Cases and Deployment Scope
Used to track performance of our articles within sections of our digital platforms. Helps us clarify what specific headlines work to draw readers in, and in general, Chartbeat is an incredibly useful tool. The entire organization is using Chartbeat and it provides my colleagues with equally useful data to help guide the decision-making process that takes place every day.
Pros
  • Instant data/feedback for how stories are performing.
  • Instant data/feedback for how headlines are performing.
  • Helps us decide which stories work depending on time of day/what regions of the world are awake.
Cons
  • Deeper dive on what regions of countries are reading a story.
  • The historical tool doesn't work as quickly as I would like it to.
  • At times, can seem not particularly user-friendly.
Likelihood to Recommend
Headlines is the best example: If the story is being covered by most/all of our competitors, it is absolutely crucial to get the headline right. The efficient ways that Chartbeat works means that testing different headlines will pay instant dividends with Chartbeat's data indicating what is resonating (or not) with the audience.
Usability
9
Across the board, I find Chartbeat incredibly useful and helpful.
Users and Roles
Editorial
Support Headcount Required
Editorial, marketing etc. People who are interested in creating and curating content.
Business Processes Supported
  • Editorial
  • Marketing
  • Creative
Innovative Uses
  • Usage of content in specific regions
  • Timing of release of content
  • Targeting regions with specific content
Future Planned Uses
  • Different platforms such as vertical video
Likelihood to Renew
10
Essential to what myself and colleagues across the company need for our business needs.
Easy Tasks
  • Different sections
  • Regional breakdown for usage
  • Numbers per day, week etc.
  • Spikes in popularity
Difficult Tasks
  • N/A
Mobile Interface Availability and Impressions
Yes, but I don't use it

As important a tool in today's modern newsroom as a notepad and pen

Rating: 9 out of 10
Incentivized
November 19, 2020
Verified User
Professional in Other
Online Media Company, 5001-10,000 employees
Vetted Review
Verified User
Chartbeat
5 years of experience
Use Cases and Deployment Scope
Chartbeat is used across our company as a key analytical tool to monitor audience for our online news platforms. We use it at a national, regional and local level for in excess of 50 news media sites. In my own role I use it across a number of news platforms for which I am responsible. We allow all key editorial staff access to Chartbeat to monitor audience levels. It plays a key role in gauging immediate audience reaction to content and allows is to make operational and strategic decisions based on this information
Pros
  • Instant 'real time' analytics
  • Audience sourcing data
  • Flags to indicate important trends
  • Access to historic and individual author data
Cons
  • Historic data is limited to three months
  • Chartbeat cannot differentiate between site and app results
  • There is always a suspicion of a 'lag' in data as day closes
Likelihood to Recommend
An excellent tool for analysing and recording audience data for providers of online news and information. It is a solid, east to navigate platform which allows staff with little training to access key data almost immediately. Enhancements such as heads up display provide an extra level of insight into our news websites
Return on Investment
  • I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
  • Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.
Real-Time Data
Previously our company relied on Adobe for audience data and we had to accommodate an hour or two long lag before seeing the relevant data. In a rolling news operation this did not allow is to respond quickly to audience trends.
Since Chartbeat was made available it is used as a constant tool by our senior editorial team to judge what coverage is attracting audience and this influences further decisions over immediate editorial and strategic planning. Chartbeat is built into our hour-by-hour editorial operation and supported by daily, more granular briefings using Google Analytics.
Usability
7
Generally very easy to use and navigate and the limit of options, compared to say a full Google Analytics suite, actually aids functionality and access, making it more useful as a tool which can be used across the staff. The mobile app does not have the same functionality as the online platform and this could be improved.
Alternatives Considered
Simpler, more effective, real-time tool with broader accessibility for team
Support Rating
7
Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service
Easy Tasks
  • The Real Time audience page
  • History
  • Specific author data
  • HUD
Difficult Tasks
  • Search functionality
  • Bundling multiple sites
Mobile Interface Availability and Impressions
Yes
Well although it is more limited than the desktop site. A useful app but could do with improved functionality
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