Chartbeat

Chartbeat

Top Rated
Score 9.0 out of 10
Top Rated
Chartbeat

Overview

What is Chartbeat?

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.
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Recent Reviews

Decent

9 out of 10
July 27, 2021
I use it to track analytics of editorial content that is published on the website. It is being used across the department, and is likely …
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A very useful tool

10 out of 10
July 16, 2021
Chartbeat is used by our whole organisation to track page views and find out which articles are performing well across our news sites.
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How Chartbeat Differs From Its Competitors

Real-Time Data

Having access to real-time audience data with zero lag is an essential feature and one of the highlights of Chartbeat. With this component, I am able to adjust articles in real-time (ex: adding imagery, breaking apart blocky text paragraphs, or editing SEO headlines) to further bump up my story on …
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Content Optimization

My web content performance has significantly risen since using Chartbeat, but the key is you have to USE it and use it often. If you have no intention of looking at this daily, then try something else. The benefits are in real-time engagement metrics showing you exactly where you need to tailor a …
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Engagement Metrics

The reader engagement metrics (including reader loyalty and engaged time) are something I look at daily and in historical reports. If I see a loyal reader is only spending 30 seconds on a story that took a lot of reporting and typically takes 7 minutes to read, then I know there is some adjustment …
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Real-Time Data

It's the best. You are able to see what users are reading to the second. It helps move stories around on your site to make sure the story doing well gets more prominence.
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Content Optimization

The engagement metric helps us change the layout of stories on our site to make sure the ones getting read and the ones that could do a lot better get more prominence
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Real-Time Data

The real-time data allows us to manage our site on the fly, giving more users stories of interest as they're developing. It's key to stay on top of things in the breaking news cycle that we live in.
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Content Optimization

As mentioned previously, the HUD allows us to A/B test headlines, a huge asset to my team. We often debate which headline will work best, and Chartbeat gives us the answer in 5-10 minutes, a great tool to have at your disposal.
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Engagement Metrics

We've found that robust articles, full of links, graphs, charts, videos, and more do the best. Chartbeat has shown us that, thus allowing me to task my team with more in-depth coverage.
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Real-Time Data

We get to up our monthly listener rate because I can see what posts our listeners interact with the most and act accordingly which has made our listeners feel heard and valued and important to the content curating process.
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Content Optimization

I use the engagement metrics the most considering I use it mostly for social media seeing as we're a podcast primarily. So that way I can gauge whether followers prefer certain pictures over others or how comments change based on the content and what that means for our curation process.
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Engagement Metrics

This has less-so been a make or break metric for us because we're primarily a podcast so we used Chartbeat mostly for social media posts but when we do use reader engagement metrics its' helpful to know how long readers stay on our page and if we have recurring readership because it's a good gauge …
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Real-Time Data

It's fantastic to know what our readers are interacting with at a certain time, or what story is getting traction to open avenues to further story digging. It also allows us to step up promotion or post it more to get more traffic.
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Content Optimization

I haven't ventured too much into using it for analyzing engagement, but I am able to easily use the real-time function to see what is being interacted with the most at a certain point.
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Engagement Metrics

Concurrents definitely is something we look at to help organize the homepage and learn more about what is being selected by readers. It also shows us what old content may be resurfacing, signaling to us what else we can post online to fit the search.
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Real-Time Data

It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
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Content Optimization

The Heads-Up Display and testing tools provide vital insights into what our readers are interested in and enable those that use it to get better at choosing the right content and writing the right headlines to optimise performance.
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Real-Time Data

We have benefitted from Chartbeat in the sense that we could take informed decisions and customise our approach towards content that users might want to engage more with.
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Content Optimization

As I have mentioned earlier, we have used the results of the Chartbeat metrics to decide what kind of content does well on our website and that has helped us produce such kinds of contents.
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Real-Time Data

We're able to adjust story placement on the site based off user popularity. We also sometimes include certain stories in newsletters or in push alerts based off of seeing the real-time success in Chartbeat.
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Real-Time Data

Being able to see when website visitors interact with content in the moment is helpful because I can use that data to then refresh the content when it is performing badly, or provide supplementary content when it is doing well. This means that the benefits of one good article can often lead to …
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Content Optimization

I have used the engagement metrics to refresh headlines when they were not performing as expected, and used Chartbeat to compare and contrast that performance with other, similar content. Using this, content that might not have performed well has been edited and changed rapidly, and performed …
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Engagement Metrics

Using Chartbeat’s reader engagement metrics has influence the content we have published because we are able to target it to audiences that we already know read the content, thereby increasing the chance of its success. It has also helped develop the format of content in order to increase engaged …
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Real-Time Data

This is such a critical feature because it has helped in so many ways. First, we can see what's working at any given moment and therefore have a sense of what's trending. Secondly, we can see what to put money behind. If something is taking off on social, we can boost it and capture new audience, …
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Content Optimization

Yes, we've used the engagement metrics to test our content and improve performance by tweaking words in headlines—A/B testing headlines, promoting stories that are doing well, and even promoting content on other platforms, especially new content when we see it do well on a particular platform. We …
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Engagement Metrics

Chartbeat’s reader engagement metrics has influenced the type of content we publish by giving us data insights that we can use to make informed decisions on what to create next. A great example of this is content we've created around small town travel. We saw our first small town story take off on …
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Real-Time Data

Allows us to find out which stories can be shared across multiple sites and how likely they are to have good page views.
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Content Optimization

It helps determine what stories should go out as push notifications or at the top of the homepage with prominent placement.
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Engagement Metrics

It informs us what our audience is interested in and willing to click on. So yes, in the initial ideation process Chartbeat data comes into play.
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Real-Time Data

It is very helpful in determining what stories we should continue to update and stay on top of versus stories that are not performing well and we shouldn't sink resources into. It also shows us what stories we should do sidebars and follow-up stories on in order to capitalize on the traffic of …
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Content Optimization

We regularly use A/B headline testing on articles and it's tremendously helpful in improving the traffic on stories when we change headlines. Testing headlines is something that has become just a part of our process and that's thanks to Chartbeat's functionality.
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Engagement Metrics

We do look at reader loyalty and engaged time for stories, but concurrents and pageviews are what we still focus on mainly. We've also dedicated ourselves to improving traffic on mobile devices, and seeing what content does better there. The pandemic affected that, however, with many more people …
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Real-Time Data

Timing is everything in digital publishing. Chartbeat enables us to see the trends, see when we start declining in traffic from various channels to produce social updates or additional search signals to boost our volume in those respective channels.

Additionally, we can see prior week's trends. …
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Content Optimization

Watching for dips in traffic enables our teams to understand the best times to send updates on particular pieces of content. Understanding how long people stay on an asset or for how long they watch a video is also key.

We've discovered new traffic sources and the benefits of certain aggregators …
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Engagement Metrics

Our team watches how long visitors have viewed videos or other content elements to determine better content to embed or how to rearrage/edit articles and future articles.

We leverage popularity with a Chartbeat API to serve recirculation content based on what's most popular using Chartbeat metrics.
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Content Optimization

The recirculation tool is a really good indicator of when we might need to adapt or change the way our content is presented in order to keep people reading or visit another page.
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Real-Time Data

From a user standpoint, Chartbeat helps identify wasted energy, which is a highly useful endeavor. If a two-minute video embedded in an article is getting the same engagement as a 10-minute video, there's no reason to waste the extra time needed to edit a 10-minute video when two will do.
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Content Optimization

I have not used Chartbeat's content testing tool, only because I didn't know it existed until this moment. But now that you mention it, I'll have to look into it. Chartbeat gives us a strong feel for how to time our social media response (which times of day are optimal engagement times, when's a …
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Engagement Metrics

Reader loyalty lets us know when we're hitting our wheelhouse, or when we're dragging behind and need to pick up our game. Device type is somewhat useful in that it gives us a good idea of when something's askew (e.g., if we're usually at 60 percent mobile vs. 40 percent desktop, but today we're …
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Real-Time Data

It's been extremely beneficial because in some cases, it helps us decide whether we'll continue to follow a story if we see a lot of people find news value in it, or decide to cover something else if we see not too many people are interested in it.
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Content Optimization

From our use of Chartbeat, we have been able to see the importance of having our talent push out our content on their social media pages, since Chartbeat showed that drives a good number of our clicks. We've also changed the number of push alerts we send after seeing how people react to them …
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Engagement Metrics

It has influenced it somewhat, though not too much. We make editorial decisions based on newsworthiness and other factors, and seeing how newsworthy our users find certain content has helped us in making those calls.
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Real-Time Data

This is the best of Chartbeat. The realtime does [it] all easier. We can change and adapt our sites with hot information, and for us, this is so important. We can see the content performance in UI and interactions through the Chrome extension. This combination of different tools with different …
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Engagement Metrics

Chartbeat provides a lot of metrics, combined with realtime [capabilities] this has a big impact on how we move content regarding user interactions. We use Chartbeat but not how our principal metrics provider. We use Google Analytics to do that, and mix outputs with Chartbeat and Piano to make new …
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Real-Time Data

When I see stories are getting clicks, I can move them to places on the homepage or our other platforms so that they can be seen by more readers.
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Content Optimization

Chartbeat allows us to see in real time if a story is performing well on one platform but not on another and to adjust where needed--improve placement on the homepage, schedule a post on social platforms, improve the SEO headline, etc.
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Real-Time Data

From an SEO perspective, it just really helps me understand audience volume, size, interest and if we should be expecting more out of this or we are where we need to be from an audience perspective.
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Content Optimization

It has allowed me to see what pieces of content that are popping up in a news situation [that are older] and how to potentially use them in our coverage packaging and more.
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Engagement Metrics

Recirculation rates have helped us be a bit more predictive in what type of content really connects and find ways to load up those pages with related content in a non-intrusive way.
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Awards

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Pricing

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What is Chartbeat?

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

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Product Details

What is Chartbeat?

Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.

The vendor boasts Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and robust reporting, to help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. Chartbeat offers a Mobile app, Slack integration, spike alerts, and flexible API, so that users can always be ready to take action with data at their fingertips.


Chartbeat Features

  • Supported: Real-time and historical analytics dashboards
  • Supported: Headline Testing
  • Supported: Image Testing
  • Supported: Reporting Tools
  • Supported: Raw Data Pipeline

Chartbeat Screenshots

Screenshot of Big Board: A favorite in newsrooms all over the world, our leaderboard-style visualization shows your top stories on your biggest, baddest screen.Screenshot of Real-time dashboard: Understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen.Screenshot of Historical Dashboard: Intuitively assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Know which homepage articles are your top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page. Adapt the user experience accordingly, all in your normal workflow.Screenshot of Video Dashboard: Grasp how your video content captures viewer attention so you can capitalize on distribution opportunities.

Chartbeat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.

Contentsquare, Adobe Analytics, and Parse.ly are common alternatives for Chartbeat.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of Chartbeat are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-5 of 5)
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Score 9 out of 10
Vetted Review
Verified User
We use it in the web department, and we use it to track how many people are on our web properties at any given time, and how they got there. We also use it to see spikes in traffic, and get the alerts to see if our servers go down. I send reports frequently to department heads in the organization based on information I get from Chartbeat.
  • Real-time analytics
  • Server speed/if the server is up
  • Traffic sources
  • Geo-location of sources
  • The source of traffic sources could be a little more clear - where do "direct" links come from?
Very useful when you need to know how many people are on your site and where they're coming from.
  • The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
  • Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.
We often compare Google Analytics realtime with Chartbeat, but Chartbeat is better because it gives a more clear breakdown of where our traffic is coming from.
3
I'm the web producer and social media manager, and I use it to track who is on our site and from where. Our IT person uses it to track when our site goes down, and then he'll contact our server provider and let them know when our site goes down.
2
Not that many skills required! It's a very simple platform to navigate. We don't have to have a "support" team, just a usage team.
  • When our site goes down, ChartBeat will tell us immediately (via email)
  • We can tell how many people are on our site(s), and from where
  • It acts as a server tool — it tells us when our site goes down
  • It also tells us when someone is accessing our site via referral traffic that we might not have seen otherwise
  • We could expand and keep track of it more to see who is on our site in real-time
  • We could compare it with Google Analytics to see a bigger picture of our sites traffic
It's easy to use, simple to understand, and helps us a TON.
No
  • Price
  • Product Usability
Usability.
I might check what other features a program like this might have, from server alerts to checking other web trends.
Score 6 out of 10
Vetted Review
Verified User
It is used to track web traffic for an entertainment news magazine show's website. The online team monitors this to see what stories are trending and the kinds of stories readers are most and least interested in.
  • It tells you how many people are simultaneously reading a single article at any given time.
  • This information helps us determine which stories to link to and promote due to level of interest.
  • We can see what social media sites are referring readers to our articles and photo galleries.
  • Sometimes story headlines are duplicated or unidentifiable.
Chartbeat is good if you are looking to really familiarize yourself with your web browsing audience to better cater towards and serve their interests.
  • Improved web depth because it allows us to choose appropriate articles to link to so users continue to click to other content on our site.
Omniture gives more detailed analytics to look at trends and diagnostics over a span of time. Chartbeat is better for real time to assess what is going on right now.
I am no longer employed by the company I used Chartbeat at and my current job is not a subscriber. But, if I were still at my prior job, I'd continue using this to maximize our web audience and research their habits.
John McElhenney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Chartbeat has some beautiful graphics for analyzing your website metrics. Often it is a good idea to use a few alternatives to Google Analytics to see if you uncover any new data for optimising your business flow.

A nice alternative to GA. Does some real-time analytics in a unique way.
  • Real-time data is Chartbeat's strength. Their "NOW" dashboard gives you actionable information.
  • Chartbeat can show me multiple sites in one view.
  • A nice alternative to Google Anaytics.
  • You're going to need additional metrics data to look at trends and patterns across periods of time.
  • I'm not a huge fan of the "fuel-gauge" type of chart for data reporting.
  • I'd like Chartbeat to go deeper into the data. Let me drill down a few levels and give me the same beautiful graphics.
Real-time usage with Chartbeat is great. It's a low-cost option. Simple is powerful. If you're client is overwhelmed with GA, Chartbeat is a simple alternative that can get them thinking about things in real-time.
  • Using real-time analytics you can make quick adjustments to new content that is not getting the expected uptick.
  • Identify content that is trending up, and give it a boost.
  • Get a good view of your audience and activity on multiple sites at once.
GA is free, but often hard to use. Allowing access to GA for a client can often lead to a ton of unnecessary conversations like, "Hey why is this page doing so poorly." For a 30,000 ft view, you can give your executive what they want to see without opening the entire kimono.

I currently use Gaug.es. It's cheaper and a bit more simplified. But I like it's quick read format that allows me to view all 10 of my clients sites at once.
I'm sure I might use Chartbeat with a client again, if I want to give easy dashboards to an executive but don't want them poking around in GA.
Score 5 out of 10
Vetted Review
Verified User
  • Chartbeat excels in providing real-time data about a website 24/7.
  • Chartbeat highlights your social media activity, and it even lets you link your Twitter handle to the site so you can keep constant track of your presence on Twitter.
  • Chartbeat lists the top search terms sending people to your site, allowing you to maximize your SEO plans.
  • Chartbeat tells you what your top pages are, but it would be even more helpful if it also showed what pages people are exiting your site from the most. That way, you could focus on creating better links on said pages to keep people on your site longer.
  • Chartbeat shows you what percent of your site's visitors are on mobile devices, but it doesn't show which pages are more popular on mobile devices compared to computers and vice versa.
  • Chartbeat lists the number of social concurrent visits to your site at any given time, but it would be more beneficial if that number was broken down by each social channel (Twitter, Facebook, etc.).
  • Positive: Chartbeat increased our efficiency responding to chatter on Twitter due to its social stream feature.
  • Positive: Chartbeat allowed us to increase our content that appealed to European visitors to the site by matching each visitor's geographic location with the page he or she was viewing.
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
I would advise a colleague to compare Google Analytics to Chartbeat when choosing a behavior data program. I'd want to know how frequently they use social media for their website, because Chartbeat excels in breaking down social media data. I'd also want to know how many pages their website updates each day, because it would be more costeffective to use Google Analytics with a lower page count.
December 14, 2013

My Chartbeat Experience

Stephanie Porter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Provides real-time data
  • Allows user to track specific platforms
  • Allows user to analyze geographical targets
  • Incorporate more specific social platform tracking
  • Campaign and hashtag tracking
  • Provide data for more then just the past 30 days
  • We can tell what kind of content does well throughout the day
  • Very specific with real-time content tracking
  • Provides excellent resources for overall content data
I would most likely renew Chartbeat. For a lifestyle media site, it helps tremendously with the day to day judgement on what content to publish on our social media platforms.
Play around with Chartbeat and test diverse content. The only way you can tell what will do well is if you give all your content a chance.
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