Chartbeat

Chartbeat

Top Rated
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Score 9.1 out of 100
Top Rated
Chartbeat

Overview

What is Chartbeat?

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.
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Recent Reviews

Decent

9 out of 10
July 27, 2021
I use it to track analytics of editorial content that is published on the website. It is being used across the department, and is likely …
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A very useful tool

10 out of 10
July 16, 2021
Chartbeat is used by our whole organisation to track page views and find out which articles are performing well across our news sites.
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How Chartbeat Differs From Its Competitors

Real-Time Data

Having access to real-time audience data with zero lag is an essential feature and one of the highlights of Chartbeat. With this component, I am able to adjust articles in real-time (ex: adding imagery, breaking apart blocky text paragraphs, or editing SEO headlines) to further bump up my story on …
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Content Optimization

My web content performance has significantly risen since using Chartbeat, but the key is you have to USE it and use it often. If you have no intention of looking at this daily, then try something else. The benefits are in real-time engagement metrics showing you exactly where you need to tailor a …
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Engagement Metrics

The reader engagement metrics (including reader loyalty and engaged time) are something I look at daily and in historical reports. If I see a loyal reader is only spending 30 seconds on a story that took a lot of reporting and typically takes 7 minutes to read, then I know there is some adjustment …
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Real-Time Data

It's the best. You are able to see what users are reading to the second. It helps move stories around on your site to make sure the story doing well gets more prominence.
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Content Optimization

The engagement metric helps us change the layout of stories on our site to make sure the ones getting read and the ones that could do a lot better get more prominence
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Real-Time Data

The real-time data allows us to manage our site on the fly, giving more users stories of interest as they're developing. It's key to stay on top of things in the breaking news cycle that we live in.
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Content Optimization

As mentioned previously, the HUD allows us to A/B test headlines, a huge asset to my team. We often debate which headline will work best, and Chartbeat gives us the answer in 5-10 minutes, a great tool to have at your disposal.
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Engagement Metrics

We've found that robust articles, full of links, graphs, charts, videos, and more do the best. Chartbeat has shown us that, thus allowing me to task my team with more in-depth coverage.
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Real-Time Data

We get to up our monthly listener rate because I can see what posts our listeners interact with the most and act accordingly which has made our listeners feel heard and valued and important to the content curating process.
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Content Optimization

I use the engagement metrics the most considering I use it mostly for social media seeing as we're a podcast primarily. So that way I can gauge whether followers prefer certain pictures over others or how comments change based on the content and what that means for our curation process.
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Engagement Metrics

This has less-so been a make or break metric for us because we're primarily a podcast so we used Chartbeat mostly for social media posts but when we do use reader engagement metrics its' helpful to know how long readers stay on our page and if we have recurring readership because it's a good gauge …
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Real-Time Data

It's fantastic to know what our readers are interacting with at a certain time, or what story is getting traction to open avenues to further story digging. It also allows us to step up promotion or post it more to get more traffic.
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Content Optimization

I haven't ventured too much into using it for analyzing engagement, but I am able to easily use the real-time function to see what is being interacted with the most at a certain point.
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Engagement Metrics

Concurrents definitely is something we look at to help organize the homepage and learn more about what is being selected by readers. It also shows us what old content may be resurfacing, signaling to us what else we can post online to fit the search.
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Real-Time Data

It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
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Content Optimization

The Heads-Up Display and testing tools provide vital insights into what our readers are interested in and enable those that use it to get better at choosing the right content and writing the right headlines to optimise performance.
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Real-Time Data

We have benefitted from Chartbeat in the sense that we could take informed decisions and customise our approach towards content that users might want to engage more with.
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Content Optimization

As I have mentioned earlier, we have used the results of the Chartbeat metrics to decide what kind of content does well on our website and that has helped us produce such kinds of contents.
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Real-Time Data

We're able to adjust story placement on the site based off user popularity. We also sometimes include certain stories in newsletters or in push alerts based off of seeing the real-time success in Chartbeat.
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Real-Time Data

Being able to see when website visitors interact with content in the moment is helpful because I can use that data to then refresh the content when it is performing badly, or provide supplementary content when it is doing well. This means that the benefits of one good article can often lead to …
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Content Optimization

I have used the engagement metrics to refresh headlines when they were not performing as expected, and used Chartbeat to compare and contrast that performance with other, similar content. Using this, content that might not have performed well has been edited and changed rapidly, and performed …
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Engagement Metrics

Using Chartbeat’s reader engagement metrics has influence the content we have published because we are able to target it to audiences that we already know read the content, thereby increasing the chance of its success. It has also helped develop the format of content in order to increase engaged …
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Real-Time Data

This is such a critical feature because it has helped in so many ways. First, we can see what's working at any given moment and therefore have a sense of what's trending. Secondly, we can see what to put money behind. If something is taking off on social, we can boost it and capture new audience, …
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Content Optimization

Yes, we've used the engagement metrics to test our content and improve performance by tweaking words in headlines—A/B testing headlines, promoting stories that are doing well, and even promoting content on other platforms, especially new content when we see it do well on a particular platform. We …
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Engagement Metrics

Chartbeat’s reader engagement metrics has influenced the type of content we publish by giving us data insights that we can use to make informed decisions on what to create next. A great example of this is content we've created around small town travel. We saw our first small town story take off on …
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Real-Time Data

Allows us to find out which stories can be shared across multiple sites and how likely they are to have good page views.
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Content Optimization

It helps determine what stories should go out as push notifications or at the top of the homepage with prominent placement.
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Engagement Metrics

It informs us what our audience is interested in and willing to click on. So yes, in the initial ideation process Chartbeat data comes into play.
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Real-Time Data

It is very helpful in determining what stories we should continue to update and stay on top of versus stories that are not performing well and we shouldn't sink resources into. It also shows us what stories we should do sidebars and follow-up stories on in order to capitalize on the traffic of …
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Content Optimization

We regularly use A/B headline testing on articles and it's tremendously helpful in improving the traffic on stories when we change headlines. Testing headlines is something that has become just a part of our process and that's thanks to Chartbeat's functionality.
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Engagement Metrics

We do look at reader loyalty and engaged time for stories, but concurrents and pageviews are what we still focus on mainly. We've also dedicated ourselves to improving traffic on mobile devices, and seeing what content does better there. The pandemic affected that, however, with many more people …
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Real-Time Data

Timing is everything in digital publishing. Chartbeat enables us to see the trends, see when we start declining in traffic from various channels to produce social updates or additional search signals to boost our volume in those respective channels.

Additionally, we can see prior week's trends. …
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Content Optimization

Watching for dips in traffic enables our teams to understand the best times to send updates on particular pieces of content. Understanding how long people stay on an asset or for how long they watch a video is also key.

We've discovered new traffic sources and the benefits of certain aggregators …
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Engagement Metrics

Our team watches how long visitors have viewed videos or other content elements to determine better content to embed or how to rearrage/edit articles and future articles.

We leverage popularity with a Chartbeat API to serve recirculation content based on what's most popular using Chartbeat metrics.
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Content Optimization

The recirculation tool is a really good indicator of when we might need to adapt or change the way our content is presented in order to keep people reading or visit another page.
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Real-Time Data

From a user standpoint, Chartbeat helps identify wasted energy, which is a highly useful endeavor. If a two-minute video embedded in an article is getting the same engagement as a 10-minute video, there's no reason to waste the extra time needed to edit a 10-minute video when two will do.
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Content Optimization

I have not used Chartbeat's content testing tool, only because I didn't know it existed until this moment. But now that you mention it, I'll have to look into it. Chartbeat gives us a strong feel for how to time our social media response (which times of day are optimal engagement times, when's a …
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Engagement Metrics

Reader loyalty lets us know when we're hitting our wheelhouse, or when we're dragging behind and need to pick up our game. Device type is somewhat useful in that it gives us a good idea of when something's askew (e.g., if we're usually at 60 percent mobile vs. 40 percent desktop, but today we're …
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Real-Time Data

It's been extremely beneficial because in some cases, it helps us decide whether we'll continue to follow a story if we see a lot of people find news value in it, or decide to cover something else if we see not too many people are interested in it.
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Content Optimization

From our use of Chartbeat, we have been able to see the importance of having our talent push out our content on their social media pages, since Chartbeat showed that drives a good number of our clicks. We've also changed the number of push alerts we send after seeing how people react to them …
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Engagement Metrics

It has influenced it somewhat, though not too much. We make editorial decisions based on newsworthiness and other factors, and seeing how newsworthy our users find certain content has helped us in making those calls.
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Real-Time Data

This is the best of Chartbeat. The realtime does [it] all easier. We can change and adapt our sites with hot information, and for us, this is so important. We can see the content performance in UI and interactions through the Chrome extension. This combination of different tools with different …
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Engagement Metrics

Chartbeat provides a lot of metrics, combined with realtime [capabilities] this has a big impact on how we move content regarding user interactions. We use Chartbeat but not how our principal metrics provider. We use Google Analytics to do that, and mix outputs with Chartbeat and Piano to make new …
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Real-Time Data

When I see stories are getting clicks, I can move them to places on the homepage or our other platforms so that they can be seen by more readers.
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Content Optimization

Chartbeat allows us to see in real time if a story is performing well on one platform but not on another and to adjust where needed--improve placement on the homepage, schedule a post on social platforms, improve the SEO headline, etc.
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Real-Time Data

From an SEO perspective, it just really helps me understand audience volume, size, interest and if we should be expecting more out of this or we are where we need to be from an audience perspective.
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Content Optimization

It has allowed me to see what pieces of content that are popping up in a news situation [that are older] and how to potentially use them in our coverage packaging and more.
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Engagement Metrics

Recirculation rates have helped us be a bit more predictive in what type of content really connects and find ways to load up those pages with related content in a non-intrusive way.
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Awards

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Pricing

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What is Chartbeat?

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

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Product Details

What is Chartbeat?

Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.

The vendor boasts Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and robust reporting, to help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. Chartbeat offers a Mobile app, Slack integration, spike alerts, and flexible API, so that users can always be ready to take action with data at their fingertips.


Chartbeat Features

  • Supported: Real-time and historical analytics dashboards
  • Supported: Headline Testing
  • Supported: Image Testing
  • Supported: Reporting Tools
  • Supported: Raw Data Pipeline

Chartbeat Screenshots

Screenshot of Big Board: A favorite in newsrooms all over the world, our leaderboard-style visualization shows your top stories on your biggest, baddest screen.Screenshot of Real-time dashboard: Understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen.Screenshot of Historical Dashboard: Intuitively assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Know which homepage articles are your top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page. Adapt the user experience accordingly, all in your normal workflow.Screenshot of Video Dashboard: Grasp how your video content captures viewer attention so you can capitalize on distribution opportunities.

Chartbeat Downloadables

Chartbeat Competitors

Chartbeat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.

Contentsquare (Clicktale), Adobe Analytics, and Parse.ly are common alternatives for Chartbeat.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of Chartbeat are from Enterprises (1,001+ employees) and the Online Media industry.
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Comparisons

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Reviews and Ratings

 (93)

Ratings

Reviews

(1-25 of 54)
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Luisana Pacheco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It has an analysis of published content, which allows us to see what are the contents that have captured more audiences across the page, replicate those topics and generate more traffic.
  • We can index our website in the software and see the articles that have had more interaction, those that are on the rise and those that are in decline, and the behavior of users within our website.
  • Videos are also monitored by this software and we can easily monitor the reach of the videos uploaded on our platform.
  • I would like its mobile version to be as extensive as the web version, so I could use the software anywhere without limitations.
  • It would also be great if they would alert me when the numbers and trends of the page are down, so I can take the foresight and make corrections.
  • They could make their interface a little less overwhelming so that only the requested data would be visible on the screen and not all the data at once.
Score 9 out of 10
Vetted Review
Verified User
  • Provides real-time information.
  • Allows you to see the number of people on a page.
  • Simple to use.
  • It would be nice to be able to freeze a page to capture the data.
  • The ability to sort by state would be helpful.
  • Having a chat agent available for questions or help in real-time would be nice.
Score 8 out of 10
Vetted Review
Verified User
  • Gives you a quick overview of on-site traffic and content performance.
  • Lets you generate in-depth reports.
  • Auto-email features for sending yourself reports.
  • Shows you where your readers came from!
  • Jumping in and out of historical pages is sometimes fussy.
  • Don't like the friction of sidebar navigation.
  • Some features seem either unnecessary or complicated.
  • Simple is best! Graphics are very pleasing.
November 10, 2021

Give me a (Chart) beat!

Score 10 out of 10
Vetted Review
Verified User
  • See in real-time which stories are performing well.
  • A/B headline tests allow my team to deliver the best entry to our stories.
  • See referrals, letting us cater stories to sites.
  • Clear definitions of what every link on Chartbeat means.
  • Referrers on mobile app is limited compared to desktop.
  • Ability to compare more than a month out.
Score 8 out of 10
Vetted Review
Verified User
  • It's helpful in showing what content is doing well
  • What content is popular among readers you can follow up
  • How the website is doing so that I can better organize the homepage
  • Being able to see social media on various pages the story is shared on
Score 9 out of 10
Vetted Review
Verified User
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
  • The 'Historical' tool has limited functionality for breaking down results (e.g. by specific referrer)
  • Some of the data available in Real-Time is not easily available to look back on (e.g. Heads-Up Display) to see how a story performed in different positions
  • 'Click-through rates' reported in Headline Testing results don't seem to tally with what would be an intuitive definition (clicks divided by views)
Score 8 out of 10
Vetted Review
Verified User
  • Analysis of user engagement and use retention on websites.
  • Tracking of the performance of a specific page or a section or the website as a whole.
  • Take informed decision based on the viewing trends and social media engagement by users.
  • Could have an option to compare traffic from competitor websites.
  • The pageviews data is only available for that day. Could have historical total pageviews data.
  • Options to track engagement of a link on Twitter, too.
Score 10 out of 10
Vetted Review
Verified User
  • Shows where social traffic is coming from and specifically each Facebook page.
  • Shows where all story traffic is coming from
  • Sends an email alert when there's a spike on a story
  • Headline testing
  • Daily graphs of traffic broken down by traffic source
  • Doesn't always compare accurately with Google
  • Link off to story directly from real-time dashboard instead of having to click into that story to then get direct link
  • On the 7 day graph view I would like to also see that days rolling total of pageviews and uniques instead of just on the today graph view
July 27, 2021

Decent

Score 9 out of 10
Vetted Review
Verified User
  • Visualisations are good.
  • It tells when something has picked up on social media.
  • Good tracking across the day.
  • Search could be better.
  • Analysis over time needs improvement.
  • More social media insights from other platforms.
Score 10 out of 10
Vetted Review
Verified User
  • Real-time data - to see what our audience is engaging with to help inform future stories.
  • Having a clear and modern version of what a return visitor is (using your 5-second tracker); this is important because it gives us a clear understanding of who is reading our content and for how long—it helps us define our loyalists and discoverers.
  • Easy snapshot of referrers to see where traffic is coming from.
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
Score 9 out of 10
Vetted Review
Verified User
  • Instant data/feedback for how stories are performing.
  • Instant data/feedback for how headlines are performing.
  • Helps us decide which stories work depending on time of day/what regions of the world are awake.
  • Deeper dive on what regions of countries are reading a story.
  • The historical tool doesn't work as quickly as I would like it to.
  • At times, can seem not particularly user-friendly.
July 16, 2021

A very useful tool

Score 10 out of 10
Vetted Review
Verified User
  • Shows the number of people reading the page.
  • Shows historic page views.
  • Shows whether a story has been picked up on social media.
  • It would be useful to find out how headlines could help stories be picked up by social media.
Score 8 out of 10
Vetted Review
Verified User
  • Showing social pages (Facebook, Reddit, Twitter) where content is linked.
  • Predicting which pages will rise or drop views.
  • Desktop display showing where people click and with quick summary on the page.
  • Better historical views/reports.
  • Better sorting by different types of metrics.
  • Smoother integration with Apple News data.
Score 9 out of 10
Vetted Review
Verified User
  • Track success of certain articles.
  • Track where the articles are doing well (social, search, etc.).
  • Track articles that are being alerted to users and noticing spikes in traffic.
  • Needs better historic traffic data.
  • Disappointed it got rid of tweets sending traffic.
  • Has some confusion between videos and articles being alerted.
Score 9 out of 10
Vetted Review
Verified User
  • Real-time traffic analysis.
  • Segmentation by acquisition traffic and other demographics.
  • Visualization of data.
  • Understanding custom variables for custom channels.
  • Better understanding of URL vs. Canonical URL.
  • Finding a better caching balance for page meta data.
Score 8 out of 10
Vetted Review
Verified User
  • Real-time results give you a great glimpse at which stories are driving engagement.
  • The referrer traffic indicators allow you to track who's sending you traffic and how much, which affords you an opportunity to tweak your messaging on specific social media platforms, if necessary, or double down where appropriate.
  • Being able to view results across an entire network or drill down on a specific market is highly useful, especially when tracking engagement for a single story.
  • There are times when Chartbeat is buggy when selecting a specific section in real-time results.
  • I miss the feature that showed you which specific tweets were delivering high engagement. It added a level of personal touch that's hard to replicate without it.
  • It would be nice to be able to drill down on specific markets (sections) for video views. Currently you can only track video views across an entire network.
Score 10 out of 10
Vetted Review
Verified User
  • Chartbeat tells where the attention our stories is getting is coming from, letting us know which distribution methods are most effective for our audience and where we should invest the most time and energy.
  • Chartbeat tells us how many users are watching video on each story, which shows that having video on a story might make them spend more time on that piece of content and forces us to come up with more creative items for them to consume.
  • It tracks data in real time, something that's important in news when you have to make decisions in a fast-paced setting.
  • I wish Chartbeat had more detailed trend data, like which type of user is viewing what kind of content and for how long.
  • Sometimes I see that users are watching video on a story and that story doesn't even have a video on it, so I'm not sure what causes that. I'm sure that's just a user error.
  • I wish Chartbeat could gather the data and spit out recommendations based on trends it finds.
January 05, 2021

Chartbeat Review

Score 10 out of 10
Vetted Review
Verified User
  • I program the homepage, so I use the heads-up display to learn quickly which stories are hits with readers.
  • Spike alert notifications do the same as the above, with a wider range of traffic sources.
  • The Chartbeat real-time display includes lots of information in easy-to-understand graphic form.
  • Some referrer information is vague. For instance, I don't know what "deep links, push alerts" means on stories for which we have not created push alerts.
  • Chartbeat calculates page views in a way that's different from Google Analytics, so Chartbeat is less helpful for deeper analysis of story performance.
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