Cheetah Digital Marketing Suite Reviews

7 Ratings
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Score 6.8 out of 100

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Reviews (1-2 of 2)

Gabriela Band | TrustRadius Reviewer
October 17, 2019

Difficult to use, but a good complete marketing tool

Score 6 out of 10
Vetted Review
Verified User
Review Source
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than Mailchimp.
  • Good price.
  • The support team is not good.
  • It is not easy to use at first, there is a learning curve.
  • User-interface can be improved, as it is a bit confusing.
Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.
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Anonymous | TrustRadius Reviewer
November 09, 2019

Ch- Ch- Ch- Cheetah!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Cheetah is used across our organization and is the primary tool we use for our customer communications.
  • We have a lot of personalization needs and Cheetah has been great at helping achieve our project goals.
  • They have great customer service to help us build new campaigns or troubleshoot our current initiatives.
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Cheetah Digital Marketing Suite Scorecard Summary

About Cheetah Digital Marketing Suite

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) centralizes marketing data and provides cross-channel campaign management as well as real-time offers, messaging, and engaging interactions.

Cheetah Digital Marketing Suite Features

Has featureIdentity Manager
Has featureIntelligence Manager
Has featureInteractions Manager

Cheetah Digital Marketing Suite Integrations

Return Path, Adobe Analytics, SmarterHQ, Certona Personalization Software, MyBuys, now part of Evergage, RichRelevance, Facebook for Business, Alteryx Platform, Persado, Turn, Twitter Ads, Yahoo! Advertising, Videology, Movable Ink, Litmus, Wyng (formerly Offerpop), Oracle DMP (Bluekai), Oath Ad Platforms (formerly Brightroll), Pivotal Veracity, IBM Customer Analytics, Baynote, Liveclicker, KickDynamic, Opt Intelligence, Fluent, Eyeota, Google, Comcast, DirectTV, AT&T

Cheetah Digital Marketing Suite Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

The Experian Marketing Suite is a complex offering that meets the needs of many differing client requirements. For example, features such as data management, data enhancement, campaign planning, reporting and execution can be added or removed to/from the solution depending on needs. These mixes impact overall cost. Pricing is typically a mix of setup, software license, channel deployment volume and professional services. This is calculated as part of the overall pricing agreement subject to the software/volume/services mix.

Cheetah Digital Marketing Suite Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Cheetah Digital Marketing Suite Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Cheetah Digital Marketing Suite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:The platform is global. We have local offices in over 30 countries
Supported Languages: German, English, Spanish, French, Japanese, Chinese, Portuguese, Russian