Cheetah Messaging

Cheetah Messaging

About TrustRadius Scoring
Score 8.4 out of 100
Cheetah Messaging


Recent Reviews

Just alright!

2 out of 10
March 22, 2016
CheetahMail was being used by my old company, Borderfree to send out email marketing.
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CheetahMail Review

10 out of 10
September 01, 2015
We are using CheetahMail as our email platform for all promotional and transactional email programs. We are a full-service client of …
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CheetahMail Missing the Mark

1 out of 10
July 24, 2015
Cross departmental. We use CheetahMail to facilitate transactional and marketing emails for both B2B/C. It helps us manage a vast amount …
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Expensive Service

1 out of 10
April 08, 2014
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support …
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Popular Features

View all 20 features

Dynamic content (11)


Email deliverability reporting (19)


Ability to test dynamic content (11)


WYSIWYG email editor (11)


Reviewer Pros & Cons

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Video Reviews

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What is Cheetah Messaging?

CheetahMail is an email marketing platform from Cheetah Digital headquartered in Chicago. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing


Reporting & Analytics


Pre-Send Testing


Product Details

What is Cheetah Messaging?

Designed for high-volume, cross-channel campaigns, Cheetah Messaging is the engagement layer of the Cheetah Digital Customer Engagement Suite. Marketers can deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.

Cheetah Messaging Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Accessibility Tools
  • Supported: Spelling and Grammar Check
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Review Status Updates

Additional Features

  • Supported: Mobile marketing
  • Supported: Offline
  • Supported: Event triggers
  • Supported: Send time optimization
  • Supported: Spam detection
  • Supported: Segmentation, clustering, and audience targeting tools
  • Supported: Journey orchestration
  • Supported: APIs

Cheetah Messaging Screenshots

An enterprise scale, cross channel campaign management solution.
Cheetah Messaging allows marketers to empower their first-party data to create highly personalized, contextual communications across various customer engagement channels.The customer’s journey is how they live; the experience designed for them. Cheetah’s Journey Designer and planning tool helps marketers design the experience. The journey orchestration system automates and monitors the experience.

Cheetah Messaging Video

Learn more about Cheetah Messaging in this demo from Signals, our user conference.

Cheetah Messaging Integrations

Cheetah Messaging Competitors

  • Selligent
  • Epsilon PeopleCloud (Agility Harmony)
  • Salesforce Marketing Cloud

Cheetah Messaging Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Cheetah Messaging?

CheetahMail is an email marketing platform from Cheetah Digital headquartered in Chicago. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

What are Cheetah Messaging's top competitors?

Selligent are common alternatives for Cheetah Messaging.

What is Cheetah Messaging's best feature?

Reviewers rate Dynamic content and Mobile optimization highest, with a score of 9.

Who uses Cheetah Messaging?

The most common users of Cheetah Messaging are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-13 of 13)
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Hinal S | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We faced lots of issues while handling the clients and their experience now after using Cheetah every customer workflow is seamless and that helps us to improve client satisfaction as well. Our marketing team is now managed & control all campaign & channel in a single interface that is very easy to use.
  • Cross-channel messaging
  • Quick and easy interface
  • Lots of functionally in single dashboard
  • Drag and drop templet creation
  • Need to improve in data analysis
  • Bounce email data audit is need to improve
  • Lots of time it can be a slow while message blasting
At the initial time, we are facing lots of issues while using other software but Cheetah is helping us deliver email campaigns & other client nurturing programs. It is really a nice tool for real-time clients interactions with lots of other data engagements. This tool has lots of amazing features for tasks such as email audit & testing and social media tracking.
Malay Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
We are using Cheetah Messaging to ensure reach to a mass audience. Being a system integrator organization that offers multiple OEM products and services it is very necessary to maintain and manage reach to promote the offerings and notify our customer base regarding important information. We are confident enough that it is doing our desired work as per expectation. Traditionally it is not possible to track and manage a large database for sending mass emails/campaigns/promotion, but by using such kind of service we are able to increase our visibility in marketing.
  • Building, creating and personalizing emails as per our requirements.
  • Sending outbound emails and manage email deliverability.
  • High-volume email sending and managing contact email lists.
  • Somewhat there is need of Improvement in the User Interface so that user can manage the campaign easily.
  • Message editing can be made easier
  • Reporting and analytics capabilities can be made more insightful.
Cheetah Messaging provides best-in-class cross-channel messaging facilities like drag-and-drop audience segmentation, quick creation of campaigns, and managing of business rules for email, SMS, MMS, social media, content creation, and personalized messages according to target audience helped a lot to our organization. But the feature set of the same needs to be learned precisely for using it further, without proper training users will not be able to use it properly.
Gulam Gaus Warsi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Cheetah Messaging solves all kinds of promotional and trigger campaigns by creating different segmentation, while taking into account sending dynamic campaigns to the users. It is easy to use. The segmentation allows a good click through rate to almost all of our campaigns. So I would say it is a very good tool for marketers.
  • Segment Campaigns
  • Trigger Campaigns
  • A/B Testing
  • Personalization
  • Reporting
  • Analysis
  • User Interface
  • Customer Support
  • Bulk Email Sending
  • Slightly Expensive
Cheetah Messaging is great tool for marketers in order to manage different campaigns. Various aspects of the tool such as personalization, reporting & analytics, bulk user management, segmentation help the marketers a lot with their day to day work. Cheetah Messaging would be less appropriate for user having bulk databases.
Duncan Hernandez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
CheetahMail is our current solution for emails for all areas of our company, especially marketing. For sending out emails to the masses or for specific remarketing purposes, CheetahMail is our answer. The segmentation and customization of when/what email is sent is what CheetahMail is primarily used for. The tracking and internal management system that CheetahMail also provides is helpful as well.
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
  • Missing column values in the historical records sent are sometimes missing and have to be fixed by Cheetah and resent to us.
  • There are many email ids that are not correctly passed in our own web data and there is some struggle finding the correct email that lead to web data.
The customization options are nice and the templates are plentiful and endless. The one drawback is that their web-based system can be very finicky and annoying, especially when first trying to log in.

The historical records are also a big plus, but the missing column values really slow down analyses and raise lots of questions by the marketing team.
March 22, 2016

Just alright!

Score 2 out of 10
Vetted Review
Verified User
Review Source
CheetahMail was being used by my old company, Borderfree to send out email marketing.
  • Segmentation
  • Email Execution
  • Ease of Code Updates
  • Outdated UI
  • Not very intuitive
  • Poor customer service
CheetahMail is best suited for deploying simple marketing emails to small segments. It does not handle bigger segments as well.
September 01, 2015

CheetahMail Review

Robin Brannin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using CheetahMail as our email platform for all promotional and transactional email programs. We are a full-service client of CheetahMail. Our account team does the set-up of our email program, pulls segmentation lists based on our direction and reporting of our promotional email campaigns. They also provide recommendations on improved customer contact strategies, re-engagement and overall best practices.
  • They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
  • Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
  • The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.
  • We could use a local account rep for in-person meetings. However, our account team does a phenomenal job at making themselves available via conference call, whenever needed.
Score 5 out of 10
Vetted Review
Verified User
Review Source
CheetahMail was being used only in my department. It sent sale emails to our subscriber base.
  • Easy to understand.
  • Can be used across department easily.
  • Great support system within CheetahMail company.
  • Subscriber list issues.
  • More modern templates.
CheetahMail is a great tool to get your message out easily and fast. Scheduling campaigns is helpful when you have a small ecommerce team working on one to two emails a day!
Score 1 out of 10
Vetted Review
Verified User
Review Source
Cross departmental. We use CheetahMail to facilitate transactional and marketing emails for both B2B/C. It helps us manage a vast amount of email records and disseminate messaging.
  • The interface is generally comfortable to use with a few exceptions of naming conventions.
  • Segmentation is generally pretty simple when properly assigned. The drag and drop is a nice feature.
  • Customer service is certainly a weak point. Response times are too long. Knowledge base of certain features seems scattered amongst employees.
  • Form creation is very chunky and not intuitive.
  • We've had issues in the past where mailings were firing or not firing for no reason or accounts were set up improperly. The overall system is confusing and needs to be improved to warrant the cost and or time to invest.
Customer service and help desk was a big issue. Smaller businesses will not fit here well. Too long for a response, not enough information on the products, etc... I think CheetahMail might be a good fit for "hands-off" businesses looking for managed platforms but not for boutique mailings. There are much better platforms, for cheaper that can handle nearly any volume smaller business are willing to send.
Score 6 out of 10
Vetted Review
Verified User
Review Source
I worked at an agency that used multiple ESPs and CheetahMail was one that we had expertise in a pool of 10 ESPs that we developed in to support our clients. It solved transactional real time messaging for order and shipping confirmations and batch and blast to large lists very quickly. This was an excellent tool to get out a lot of emails quickly.
  • CheetahMail has grown their platform from just a batch and blast of large quantities of email to one that allows for strategic consumer profiling and targeting. The tool has made strides towards getting to the analytical data so we can do some granular targeting.
  • CheetahMail's strength is and has always been in sending out large quantities of email quickly. They have also enabled actionable consumer profiles for more granular targeting.
  • The platform lends its self to deliver more effective campaigns and measureable results by matching clients’ audience data to display, video, social, mobile and media activating the audience or consumer.
  • I would like to see more intuitive features to easily switch between the different modules of CheetahMail. Moving from the different tabs are not as easy as I would like.
  • I would like to see more features around scoring user data. It would be great if CheetahMail could have an intelligence engine that could be used for setting up dynamic content based on past behavior.
For clients that are looking to send a lot of emails quickly, millions of emails - this is the platform for you. If you are looking to do advanced targeting using behavioral activity from the past, this is not the best platform for making these types of strategies work. It has made strides in that direction but still has a bit to go.
Score 9 out of 10
Vetted Review
Verified User
Review Source

We utilize CheetahMail to send our day to day marketing and editorial emails to our client base of subscribers. It is mainly used by the marketing department in marketing emails that are sent out to promote newsletters, events, etc. It used in the this capacity several times a day, and we also follow up and keep track of metrics using the excellent metrics tools. In addition, the editorial team uses it to send out newsletters on a daily basis and track their performance. Our company has several publications and all of them use CheetahMail. Some use the program more than others as they have a higher level of communication needs.

The program works really well for our particular department because it allows us to communicate with our subscribers in a professional manner on a daily basis. We have it setup to allow unsubscribing and management of attributes for our subscribers across our website. It is very useful when it comes to ad operations because they can easily track the clicks and opens for any email that was sponsored by an advertiser. These metrics are hugely important when it comes to showing clients that their ad dollars are paying off.

CheetahMail has also been very useful in allowing our team to set up email deployments ahead of time and schedule them to go out without having to actually be online for the actual send. This is very important because we sometimes send out newsletters that are going out in the middle of the night so this automation step is very convenient.

Overall, CheetahMail has helped us to be organized, professional and streamlined in the way we send and track our communications with subscribers.

  • Allows to easily track metrics to see results clearly
  • Allows the scheduling of email sends in advance so you do not have to be present during the send
  • Very user friendly and could easily be self taught
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
CheetahMail is perfect for a company that sends a lot of email communications. If you send at least 4-5 emails per week to your clients, this is a must.
Score 8 out of 10
Vetted Review
Verified User
Review Source
CheetahMail is being utilized across the entire organization, supplying email management for each specific product brand / website. Its main integration is with the OMS / fulfillment warehouse to facilitate the ongoing transactional communications (confirmations, notifications). The integration then extends into automated marketing email deliveries for each brand's overall customer relationship management strategy. This implementation and data-driven workflow allows for more in-depth focus on results and ongoing improvements of the program, as baseline segmentation and product advertising mixes are based on customer data, rather than ongoing manual segmentation/list pulls for day to day email marketing efforts. The efficiency of people's time to really maximize the program is the biggest win, and also allows for a very small team to manage the entire program for all lines of business in the organization.
  • CheetahMail's core strength is its data expertise and services. Without their vast knowledge working with so many clients, it would be much more difficult to integrate and create these automated programs. Their development teams for these types of projects are well versed in data set needs per client and mapping to CheetahMail-specific formats.
  • Their client services team (especially if you are contracted in a higher plan) is quite good. They are quite responsive and always try to make sure that the client is doing well. This would include the senior manager (initial contracts / reviews); day to day manager (campaign assistance/troubleshooting) and the other specialty teams I mentioned previously.
  • Investigations. The teams there are fantastic at answering issues and/or doing analysis to help their clients. For instance, a critical issue with delivery of emails required extensive analysis by all sides, and the CheetahMail team's work was critical in finding the issue with the data sets we were providing the system.
  • Although my personal preference is for a bit "older" styled web UI because of my experience, I can see that the CheetahMail main UI system could be improved for better user experience, incorporating more of the recent web standards for code. It can come across a bit "clunky" at first and only after using it for time is it easier to navigate.
  • Their online support / guide to use the tool needs updating. This may be more impactful for folks trying to utilize more of their advanced functionality (custom preference center form coding, subscriber report management). Although their client teams are welcome to answer questions, sometimes the need is for self-service, and the user guide isn't the best.
  • I mentioned that if you're on one of the higher, dedicated-account manager contracts, your support is quite full. However, if you're on a lower priced tier / essentially a self-service model, it's a bit difficult to get a hold of the general support team (you have more of a "pool") than is desired. I should say that these things are up/down depending on what's happening to their other clients (so basically this isn't really different than most 3rd-party vendors.)
  • CheetahMail needs to incorporate / help clients with newer responsive email design capabilities for non-technical users, ie. similar to my first comment regarding overall UI improvements.
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Mailing setup: seamless, great use of personalization and dynamic content.
  • Subscription / unsubscription management: easy to manage and report on.
  • Subject line testing: ability to automatically select winning subject line.
  • Forms: great functionality to support user preferences, acquisition, etc.
  • Trigger: easy to set up automated trigger campaigns.
  • API: easy integration with other partners and vendors.
  • Reporting: already works great, but additional reporting features could be beneficial.
Great product and great customer service.
April 08, 2014

Expensive Service

Score 1 out of 10
Vetted Review
Verified User
Review Source
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support and your own design team.
  • Has many refinements for segmentation such as location, transaction data, opens...
  • Tracks many metrics for reporting such as transaction data, open data, click data...
  • Much flexibility for design
  • Navigation is not intuitive.
  • Tech support is lacking. An account representative with no technical knowledge is your main contact and there is a long lag when technical issues arise because the account representative has to wait on their tech team. There also often is a communication gap as to what the technical issues are as you are not allowed to talk directly to tech support and the account representative must mediate.
  • Most innovative solutions require much more money and are not included in the basic (self-service) CheetahMail package. For example, integrating with other data sources and having advanced segmentation require you to purchase an outside service that is compatible with CheetahMail but not included in the CheetahMail package. CheetahMail is drastically behind in terms of technology. So much so that we had an experience where we've tried to integrate with certain third parties but were unable to because CheetahMail was not as advanced as the other email providers.
  • Extremely manual process for setup and reporting. There is no automation or anything easily accessible to the marketers without tech support. They are significantly worse than any other competitor.
In exploring other email service providers, I have found CheetahMail to be the most lacking. While CheetahMail has a lot of functionality, it is all completely manual so you better have a lot of tech support on your hands to make it work. All of CheetahMail's innovation comes from the use of third parties, which is extremely costly. Their service is not very good and they do not provide any training for someone trying to learn the program from scratch. Many other email providers do a better job at giving you a simpler navigation with more accessible sets of metrics/segmentation for less money. If you are a small business with not a large budget, I would not recommend this service unless you go with a full service rather than self service contract. If you are a large company, I would suggest looking into Experian's Cross Marketing Platform rather than CheetahMail as they are spending more time and energy on that platform.
  • Self-taught
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.