TrustRadius: an HG Insights company

Cheetah Digital

Score8 out of 10

44 Reviews and Ratings

Get a Demo

What is Cheetah Digital?

Designed for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.

Categories & Use Cases

Reviews

What users are saying about Cheetah Digital.
View all reviews

Great campaign & channel management tool for marketers

Incentivized
Gulam Gaus WarsiView profile
Marketing Specialist in Marketing at Leadbook (11-50 employees employees)

Use Cases and Deployment Scope

Cheetah Messaging solves all kinds of promotional and trigger campaigns by creating different segmentation, while taking into account sending dynamic campaigns to the users. It is easy to use. The segmentation allows a good click through rate to almost all of our campaigns. So I would say it is a very good tool for marketers.

Pros

  • Segment Campaigns
  • Trigger Campaigns
  • A/B Testing
  • Personalization
  • Reporting
  • Analysis

Cons

  • User Interface
  • Customer Support
  • Bulk Email Sending
  • Slightly Expensive

Return on Investment

  • Easier Time Management
  • Less time spent for reporting
  • Less time wasted in communication as automatic triggers can be set

Alternatives Considered

LiveChat, Mumara, Mautic (open source), Sendinblue and Twilio SendGrid

Other Software Used

LiveChat, WooCommerce, WordPress

Difficult to use, but a good complete marketing tool

Incentivized
Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Use Cases and Deployment Scope

Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.

Pros

  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.

Cons

  • The support team is not good.
  • It is not easy to use at first, there is a learning curve.
  • User-interface can be improved, as it is a bit confusing.

Return on Investment

  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.

Alternatives Considered

Mailchimp All-in-One Marketing Suite

Other Software Used

Amazon Web Services

Good delivery system, average analytics features

Incentivized
Duncan HernandezView profile
BI Engineer II in Product Management at Answer Financial Inc. (201-500 employees employees)

Pros

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

Cons

  • Missing column values in the historical records sent are sometimes missing and have to be fixed by Cheetah and resent to us.
  • There are many email ids that are not correctly passed in our own web data and there is some struggle finding the correct email that lead to web data.

Return on Investment

  • Web-based customers have gone up.
  • Though the customers have gone up, we don't see a significant increase in our policies sold.
  • Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.

Alternatives Considered

Yesmail Marketing Intelligence

Other Software Used

Yesmail Marketing Intelligence, Salesforce Analytics Cloud, Adobe Analytics

Ch- Ch- Ch- Cheetah!

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

Cheetah is used across our organization and is the primary tool we use for our customer communications.

Pros

  • We have a lot of personalization needs and Cheetah has been great at helping achieve our project goals.
  • They have great customer service to help us build new campaigns or troubleshoot our current initiatives.

Cons

  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.

Return on Investment

  • Email production made easier.
  • Dynamic content for multiple products.

Alternatives Considered

Oracle Responsys

Other Software Used

Movable Ink, Mailjet

CheetahMail Review

Incentivized
Robin Brannin
Digital Marketing Manager in Marketing at The Bon-Ton Stores, Inc. (10,001+ employees employees)

Pros

  • They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
  • Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
  • The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.

Cons

  • We could use a local account rep for in-person meetings. However, our account team does a phenomenal job at making themselves available via conference call, whenever needed.

Return on Investment

  • Increased employee efficiency
  • Improved customer experience
  • Improved customer segmentation + targeting

Related Products

Products similar to Cheetah Digital that may also meet your needs.
All comparisons
Oracle Responsys, part of Oracle CX Marketing
CompareLearn more
Salesforce Agentforce Marketing
CompareLearn more
Epsilon PeopleCloud
CompareLearn more