Easy to get started...personal support it lacking
Use Cases and Deployment Scope
To programmatically deliver: Video, CTV, Display, and Native ad campaigns for our clients.
Pros
- Easy to use
- Plenty of targeting options
- Self control spending
- Great reporting
Cons
- Customer Support
- Need to be able to tell me what sites my ads were delivered to
- UX
Most Important Features
- Easy to upload and change creative
- They don't upcharge to host creative
- Plenty of choices of ad vehicles to use
Return on Investment
- we switched away from Choozle after a 6-month test run
- ROI was up the first month, but down 5 after so we went to a new DSP
Other Software Used
GroundTruth, SmartyAds DSP, StackAdapt
