Chorus by ZoomInfo

While being integrated, it has not served to significantly change reporting because the momentum data doesn't easily combine with salesforce data from other sections. I can see where it is going, but they haven't done enough to push the data collected by chorus back into the reporting structure in SFDC.

we have integrated with salesforce. We have not been able to directly link this to pipeline... I'm not convinced that this is an appropriate use case for chorus

HOWEVER... what is useful is being able to see the chorus activities in Salesforce to support metrics around last touch point, recency, engagement, etc.

there's a correlation of course between engagement (quality) and pipline... but it's spurious to say that this is "chorus"..... the engagement could be any number of medium -email, outreach.ai, phone call, zoom chorus, marketing blitz, nurture, other.

BUT... certainly having the system allows for easire tracking with out reps having to input additoinal information.

The integration offered between Chorus and Salesforce is a powerful one that enables you to have your customer meetings, including notes, automatically captured, tracked, and added to your Opportunities. The automatically captured data could be used in your reports in Salesforce so you can take advantage of this data to gain more visibility and insight.

We have not integrated it with our Salesforce CRM but we mostly do forecasting manually outside of our CRM so Momentum has helped tremendously with that

na

We have integrated Momentum into Chorus, but we are not systematically using it validate and forecast deals. It is mainly on a rep by rep basis that it is used. Maybe Chorus communicated all the value to the folks that manage the software internally, but it has never found its way into a top-down initiative/thus never been prioritized.