I am an Associate Professor of English for Academic Purposes and I do cognitive linguistics research on the way students make meaning while brainstorming for essays, complete sentences, and write summaries and responses. This is all formal research covered by Federal Guidelines and the Institutional Review Board (IRB) that approves or disapproves research. I have been using Cincopa to post these videos from papers on discourse analysis and the study of the way students make meaning. We have also begun work with math word problems. I show these videos to students and at conferences to study ways to improve metacognition (i.e., thinking about one's own thinking). The entire goal is to improve students success with reading, writing, and critical thinking. I have not yet explored more options for using all the features, as I have the technical side very simple.