Steep learning curve, but TOTALLY worth it.
Use Cases and Deployment Scope
We used Cinema 4D in local TV commercial spots that NO-ONE else in the competition could compare to. They were using stock graphics, we were killing it with Cinema Animations that were brand related. The difference was insane and the clients kept hiring us at higher rates than anyone else was getting because of it.
Pros
- Rendering
- Animation
- Text/Graphical 3d
- Lighting
- Product demo/mockups
Cons
- Steep Learning Curve
- Pricey
Most Important Features
- Able to get ideas on page fast
- Quality Lighting
- Smooth animation
- Render quality at higher resolutions
Return on Investment
- Positive ROI - no one else in the area was using anything remotely close to what it was capable of...so they always chose us
- Negative - It was crazy expensive each year
Alternatives Considered
Adobe After Effects
Other Software Used
Adobe After Effects, Adobe Audition, Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, Adobe Premiere Pro, Adobe Stock

