Cision Communications Cloud

Cision is a great platform that allows you to execute many things. The team is always available for us when we need them and are great at checking in with their clients.

Cision is very user friendly, particularly when preparing media lists and reviewing media contacts. There is good information in the media outlet description to help determine whether the contact is a good fit for the issue (i.e. they have a news segment in their broadcast or whether it is purely music, in the case of radio).

There are good tutorials if you get stuck. Also the format of the News and Media Monitoring page is quite easy to figure out and to find what you need, compared with other media monitoring companies (ie. Meltwater) which are not as user friendly.

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.

If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.

It looks more appropriate when the company is about to distribute a global press release with [a] wide range in countries where Cision [Communications Cloud] is more present. We tend to do it less for local releases when we want to target [fewer] reporters - in this case, we resort to our local outsourced PR company that has its own mailing list.