Cision Communications Cloud Reviews

The Vocus PR Suite is well suited for public relations and communications professionals looking to research media outlets and contacts to target with news releases or company announcements, then be able to quickly send them out via a distribution through Vocus (versus having to spend a lot more time sending individual emails to each person.) It's not as well-suited if a PR or communications professional always needs to share their news and announcements with a small, specific group of media contacts - in which case, it would be much more cost effective to maintain their own media list via an internal document and then send announcements out individually by email.

Great for growing PR agencies or companies looking to measure themselves against competitors. Good for campaign measurement / specific messaging or KPIs. Useful for agencies with clients who are very hands-on with the report and want to view analytics for themselves. It looks slick so a good way to impress clients with good, global PR tools.

Cision Communications Cloud is well-suited to the marketing or PR professional who needs to track real-time and historic data on media mentions of a company, product, or person, and to report on these to stakeholders within an organization. It is also very helpful for PR professionals (internal or external) tasked with pitching media and tracking their own ROI.

If you're looking for a software that tracks the impact of your press work in a way that's both detailed and easy to understand in the C-Suite, this is a great product. It's not really appropriate beyond that.

Cision Communications Cloud's media database is essential for media relations work. Reporters frequently change jobs and don't always share their contact emails, so getting in touch with them can be incredibly difficult at times. Having one place with an up-to-date list of all the reporters that I need to interact with empowers me to do my job more effectively.

Cision is great for large companies and organizations that receive a lot of news (particularly mainstream news). As a mid-size B2B company, I'm less convinced now that Cision is the right tool when we're trying to gather measurement and impact among smaller trade publications. Cision considers those pubs to be small without much impact, but those are big hits for us. My measurement reports (e.g., SEO, audience reach, etc.) never look great because I'm not focused on the New York Times but on publications like Health+Safety Magazine or AutoSuccess. Not that I expect a weighted system or have an answer for this, I'm just not sure how much measurement helps us.

I think Trendkite as a media monitoring system and reporting tool is the best there is out there, but I think you need more than just Trendkite to complete the job. I would recommend this over competitors like Meltwater, but I think you need this combined with Cision to really have all the right tools for a job in PR.

I have already recommended TrendKite to many of my peers who have been using other measurement and reporting solutions. It is perfect for the agency environment, where you have to track results and measure them for a number of clients in many different industries.

Use TrendKite to supplement agency reporting for a more trustworthy picture of how your company is doing across the media landscape.

Working in PR, Cision works well when it comes to sourcing media lists and looking up information for media briefs. On the reporting side, it allows us to track and monitor all media hits.

Cision is great for traditional PR efforts from media pitching to build relationships with journalists. Our agency clients are moving away from this so we are not using it as frequently as we had in years past.

Cision Communications Cloud is good for people in businesses who need to find lists of media contacts. You can create broad lists, but the option for creating specific lists that target particular media or subject matter is what works best for us. We specialize in niche media campaigns for our authors and tailor our lists to their needs, which makes us unique.

Great for if you have a client that is heavily focused on PR and needs a good system of measurement. If you're doing a lot with social, influencers or digital ads, there are other systems of measurement that would be better suited.

Cision TrendKite is great if you are looking for one place to set alerts, monitor coverage and pull results reports. However, now that the merge has happened the customer service for TrendKite has remained the same but Cision is just as bad as it used to be. It has become extremely expensive, very corporate and several products overlap. If there were cost-effective options that did the same as what I needed I would use those. I would use Cision if you are a PR expert who is looking for one place to house your media lists, lead generation, press releases, analytics, influencers and possibly social media.

We have found Cision to be a helpful reporting tool, which was the primary reason it was originally purchased. We wanted to have a better understanding of our coverage, sentiment and how we stack up versus our competitors. It has performed very well for us. We have not used the distribution services because we have another service we had already subscribed to. However, we are looking at combining the two in the future for a seamless PR tool that does everything we need it to do.
In addition to media relations, we also use it to track government contacts. It has been helpful to have our information in one place and out of a spreadsheet that could easily be overwritten or deleted.

Cision Communications Cloud is an overall great program for larger marketers. There are many features to enhance your PR efforts. The daily reports summarize all PR information of competitors for you in an organized manner. Cision is likely not a good choice for small businesses as the program itself is quite pricey.

For companies that are aware of having a product, message, or mission that is bigger and more relatable or transferable to just their immediate surroundings I'd highly recommend Cision Communications Cloud. If a company is simply looking for an email marketing platform or social media management tool, I'd say that unless you have money to make the initial investment to maybe hold off until the business does indeed have that bigger scope/audience.

As I've often said, if I were a carpenter, Cision would be my hammer, nails, saw, and wood. It makes my job in media possible; over the 20+ years we've used it, it's been a huge help in building media relationships and distributing media to our target audiences. Use it daily. Specifically media distribution and services like HARO.

Cision is great for creating media lists and segmenting them by different publication types and industries. I also love using it for mass pitching and tracking the contacts to see who has opened it up. For coverage - it doesn't always pick up every link especially if a publication is subscription based.

It's a good tool to help find trades and specific publications to best help reach our audience. It makes all the difference in looking for new publications that reach our core audience within our industry. It helps us position ourselves as thought leaders within our industry and on a global stage.

It is very good at automating a very manual process and generating newsletters and reports. It has made these tasks easier. Where the product fails is at the accuracy of the articles it pulls. Too many articles that aren't accurate to the search parameters or that get by the filters. For example, when a filter is set for English only, it's incredibly frustrating to have to delete several foreign language articles from your feed and reports.

If a company is looking after consistent measurement criteria of media clips, TrendKite would be a great tool, but if you are looking into a thorough tracking of media clips, unfortunately, it does not cover all key outlets local markets would require. In my organization, I'm aware more than half of the markets actually use other tools to fully cover media clips.

TrendKite was very useful for reporting to executives, in particular, during crises. It was less helpful for day-to-day as it pulled in too much data that wasn't always relevant. Better filtering options would definitely help with this.

It's obviously much easier than manually searching for client coverage, however most of it has to be added manually which takes up time.