Cision Communications Cloud

Cision Communications Cloud

Top Rated
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Score 8.6 out of 10
Top Rated
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Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Recent Reviews

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Awards

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Cision Communications Cloud?

MEDIA MONITORING

Understand a company and brand’s reputation with a complete collection of global online news, blogs, social, print and broadcast channels.​​

RELATIONSHIP MANAGEMENT

Cision Connect is a media and social influencer database offered to improve users' outreach, help build better relationships, and secure more coverage.​

AUDIENCES & ATTRIBUTION

Understand earned audiences, connect PR to the bottom line, and retarget earned media audiences with subsequent marketing efforts.​

ANALYSIS & REPORTING

Visualize media coverage and build the story around data – tying it back to business results – with analytics.​

Cision Communications Cloud Video

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Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Meltwater Media Intelligence Platform and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 277)
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Score 8 out of 10
Vetted Review
Verified User
Cision is well suited for PR professionals. I really like the way the database keeps the contacts updated even when you have sorted them into your own categories. If you are just looking for a media monitoring service, I think you can find comparable if not better services out there.
Score 10 out of 10
Vetted Review
Verified User
The real core value in Cision's offering is its robust media database. While some of the other fringe offerings are ok (reporting, reporter inquiries, distribution), they alone would not justify paying for the service because there are other companies out there that do a better and cheaper job with those offerings. The bottom line is that we would not be able to do what we do as effectively without the media database.
Score 9 out of 10
Vetted Review
Verified User
Our press releases issued through Cision Communications Cloud are easy to formulate and have an expanded reach for our electrical manufacturing company. We look to put out [a] new product or IP news frequently, Cision Communications Cloud makes it easy to create and share these releases across multiple platforms and to a long list of targeted media sites that our customers read [every day].
Score 5 out of 10
Vetted Review
Verified User
I've used Cision since they first came online (and before that Bacon's)!! I love the platform and I'm very familiar with it, but [I feel] it is hard to teach new team members how to best use it. [In my experience], it is also a very expensive platform to use.
Score 9 out of 10
Vetted Review
Verified User
I think Cision Communications Cloud is perfect for those in the PR business. Though, I have been disappointed by Cision's lack of contact information for podcast hosts, producers, and bookers. I love the email distribution performance metric tracker and often use it to inform my pitching follow-up tasks.
Score 9 out of 10
Vetted Review
Verified User
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
Score 10 out of 10
Vetted Review
Verified User
If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.
Guilherme Monsanto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It looks more appropriate when the company is about to distribute a global press release with [a] wide range in countries where Cision [Communications Cloud] is more present. We tend to do it less for local releases when we want to target [fewer] reporters - in this case, we resort to our local outsourced PR company that has its own mailing list.
Score 9 out of 10
Vetted Review
Verified User
Great for if you have a client that is heavily focused on PR and needs a good system of measurement. If you're doing a lot with social, influencers or digital ads, there are other systems of measurement that would be better suited. However, it is very easy to use if you have a team with multiple members of different levels or if you work at an agency with multiple clients that would use the service.
Score 10 out of 10
Vetted Review
Verified User
Cision Communications Cloud is great if you are looking for one place to set alerts, monitor coverage and pull results reports. However, now that the merge has happened the customer service for Cision (formerly TrendKite) has remained the same but Cision is just as bad as it used to be. It has become extremely expensive, very corporate and several products overlap. If there were cost-effective options that did the same as what I needed I would use those. I would use Cision if you are a PR expert who is looking for one place to house your media lists, lead generation, press releases, analytics, influencers and possibly social media.
Score 10 out of 10
Vetted Review
Verified User
In full transparency, I have not used a Cision Communications Cloud Competitor. However, the service does exactly what I need it to do -- media monitoring and distribution -- and I rarely have any issues. If I do, the great customer service team takes care of these issues in a timely manner. Because of this, I would absolutely recommend Cision Communications Cloud.
Danielle Garton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Cision Communications Cloud (TrendKite)* is great for pulling reports for a specific time period or launch. If your client has a product launch and wants to see all coverage (syndicated included) from that launch time period it works very well. Also works well for monthly/quarterly reports to demonstrate value for executives and board members who might not understand the value of PR. Probably not the best if you wanted to highlight ONLY work the agency has done and not include syndicated information.
May 14, 2021

Cision Review

Score 10 out of 10
Vetted Review
Verified User
It's a good tool to help find trades and specific publications to best help reach our audience. It makes all the difference in looking for new publications that reach our core audience within our industry. It helps us position ourselves as thought leaders within our industry and on a global stage.
January 13, 2021

So far so good!

Score 8 out of 10
Vetted Review
Verified User
My experience is specifically with sending a press release via PR Newswire through Cision Communications Cloud. This is a great fit for the times in which you want to send a press release for a big update or change. However, due to the price, I wouldn't use it for small releases, but it does have a really wide reach so it is great for large releases. Plus, the process is not overly time consuming once you have the release written.
Score 9 out of 10
Vetted Review
Verified User
Cision is a robust tool that provides our team with all the information we need to best serve our clients. The only things holding me back from giving it a perfect score are that at times, the interface can feel a little clunky, meaning we have to click through a number of pages to find the information we are looking for.
Ed Romaine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Cision Communications Cloud is very suited for creating maximum visibility to your press releases. You can select the sector, editors, writers, bloggers, and media channels that your release is best suited for. It certainly delivers the releases to these people because you can see the results. Also, there is a great "connection" between Cision and Google to get articles and stories ranked and visible.
November 20, 2020

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Cision Communications Cloud is a great platform to use when trying to get your message out to many media platforms all at once. Eliminates the hassle of trying to reach out one by one. Use this platform when you want to share your release. I'm not sure of a case when you wouldn't use it, because if you didn't have public relations, then you wouldn't invest in the program.
Lynn Meadows | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Score 5 out of 10
Vetted Review
Verified User
Cision Communications Cloud is great for distribution. You can easily schedule and send press releases and other materials to many contacts at once and track open and click rates shortly after. It is very user friendly and easy to learn.

Cision is not great for analytics. It offers very basic numbers and info. Numbers seem to be a ballpark range and not completely accurate. It also feels like the numbers change based on who is checking it. My colleague and I will often check the same thing at the same time and sometimes we get different results. Would also be great to be able to create slide decks directly on the platform.
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