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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Susan Tull | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Helps a PR professional identify the right media contacts quickly.
  • Enables easy bulk emailing to news media and bloggers.
  • Makes it easy and efficient to find out about editorial calendar opportunities for any number of media outlets.
  • Cision could do a better job of keeping its data fresher. Too often, I report editorial staff changes that Cision's research department should have already discovered.
  • The tool for building emails is buggy and the work-arounds add more time to my work.
I prefer Cision to Vocus -- better content and information, plus great ability to filter and get the information you want/need for precise targeting of the right media outlets, editorial contacts and editorial calendar opportunities.
  • Efficiency in identifying the right journalists and bloggers so I can build high quality media lists.
  • Efficiency in distribution of news releases and other communications to hundreds of journalists and bloggers.
There was a major outage of the service earlier this year, rendering the system unusable for the better part of a day and partially during the following day. It was very difficult to get information about what was happening until I persisted and finally got to talk with a supervisor. Cision did not send me (and presumably others) real time updates, so those of us who had to issue news releases on those days were left in the lurch.
1
PR consultant
0
  • I use Cision daily to identify appropriate journalists and bloggers and also get their contact information. Additionally, I search the database for editorial calendar opportunities. And I send emails and news releases to these contacts -- sometimes hundreds of them -- via Cision's bulk email tool.
Prior to Cision, I used Vocus.
  • Vendor implemented
It's a cloud-based service that the company just "turns on" for me to use. All I have to do is login.
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
  • Online training
  • Self-taught
Basic functionality is easy to learn without training/attending instructional webinars but if you want to use drill-down features, one-on-one training and webinars are best. That said, I always feel that customer support professionals, and my account executives, are pushing me away from one-on-one training and instead to use online resources. I learn better from one-on-one training so I don't appreciate this pressure.
No
No need for that level of support.
I cannot always get a hold of someone who is fully familiar with all aspects of the system. I've actually received incorrect information when seeking technical support. And immediately following a recent major system upgrade that disrupted some key functionality, the customer service was atrocious. Although I later found out that the company was aware of the problems and working to correct them, I never received any type of notification and, instead, wasted a lot of time trying to figure out the problem. It was frustrating and I was unable to perform some time-sensitive work.
It's improved a lot. I used a much earlier version of Cision several years ago -- before I switched to Vocus and then moved back to Cision this past September. By the time I came back to Cision, the user interface has been simplifed and the product has become much more user-friendly.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute.
  • No.
I was able to get Cision to handle importation of about 10-12 media lists from my legacy PR database without charging me about $1,000. I also got several thousand extra distribution points at no charge, enabling me to send more news releases and other communications to more contacts every year without paying extra. I tried but was unable to get any other type of discount on the North American database, the Cision product I use.
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