Cision Communications Cloud Reviews

The Vocus PR Suite is used by my department, which is a public relations team of myself and my boss. We also occasionally allow contractors/PR agencies we work with to use it temporarily for specific projects. We use the software for two primary purposes. First, we use Vocus to research news media outlets and contacts and organize them in to media lists. Second, we use Vocus's distribution feature to send a company news release or announcement to the members of a particular media list.

We are using it to monitor our own, and our clients', PR impact. Having previously used a number of different platforms to generate valuable insights and showcase the results of our work, this is plugging the gap by bringing all of those analytics under one easy-to-use platform.

Our firm's Brand Management and Client Relations departments use Cision to monitor coverage of the firm, gain competitive intelligence, and quickly reach media contacts and influencers. We have also used Cision on behalf of firm clients to monitor crisis situations.

In the communications infrastructure, we use TrendKite to keep track of the impact of our media outreach efforts and track trends with respect to how the UAW is mentioned in the news. We use it to create regional and topic level reports on media sentiment and impact.

The communications team at Clover is currently using Cision as a media database. If we're looking to do a beat-specific announcement, we will compile all the relevant reporters to conduct our outreach. Similarly, if we are mentioned in an article, or there is an industry reporter that we don't have a relationship with, we use Cision to find their contact information. While just used in one department, it is an essential aspect of the work the communications team is doing.

It's used only by the Marketing department right now. I'm the only company employee who spends time on PR (split with Customer Comms) and have one freelancer who we give access to use the platform. Our Digital Marketing Manager also uses the platform to help supplement monitoring HARO and for advertising information. Cision helps with competitor intelligence and understanding our PR reach.

We use it to track media placements and mentions for a variety of clients that we serve as a PR agency. We use it across the entire agency but our clients do not use it. It helps us keep track of all the media placements in one place as well as do our monthly reporting on things such as share of voice, SEO impact, etc. to help show the value of our work to our clients.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud

The agency uses TrendKite across the entire PR department. We use it to measure and quantify the results that we generate for clients, and to create visually pleasing, easy-to-digest dashboards that we can incorporate into our reporting structure.

One of the measures of corp comms performance - TrendKite helps us to get a view of our competitive/peer relative performance. We use it also to track how we do in target pubs and key message association.

* This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Cision is being used by our PR and Digital department within our cleantech, mobility and real estate practice. We leverage Cision to help us find media contacts, however, a lot of the information is outdated.

We mainly use Cision cloud to gain access to a database of media professionals to assist when pitching stories. It is used only in the Public Relations department.

We do niche book publicity. The media database helps me and my assistant put together customized media lists for publicity campaigns for our clients. It helps us to search and pinpoint contacts and their information in a wide variety of media outlets that would be perfect for our clients. It saves us a lot of legwork.

I previously used TrendKite for one of my clients at our agency. We used it to track and measure earned media mentions, along with analyzing where a lot of our coverage was coming from. From there, we would use that info to seek out new opportunities and conduct competitive analyses as to how we were stacking up against other products/companies in the space.

We use Cision's TrendKite for client alerts and searches, monitoring and listening, and reporting. Each account person leverages TrendKite for their accounts. We specifically like the key message analysis, share of voice comparison against the competition or other brands within an organization, and social amplification. We also use the SEO score and like it's integrated with MOZ. It makes monitoring media coverage easier, pulling client results easier and really differentiates us from the competition when going after new business or helping guide clients with data-driven decisions. We use Cision's media database for media list development and we have access to Cision's analytics but isn't any good - especially compared to Cision's TrendKite - the platform has not merged their analytics yet. Cision also offers social media posting but we still like Sprout Social better.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Cision is used to enhance and monitor our Public Relations efforts. We keep track of media contacts, news coverage and social mentions. We use analytics to gauge sentiment in the marketplace. We monitor our competitors and compare earned media results. It's a fantastic way to pull month-end and periodic reports for Board review, we really appreciate not having to keep track of placements in spreadsheets!

Our Marketing Department uses Cision Communications Cloud nearly daily. As a manager, the daily reports are vital for me to see how we are doing compared to competitors. From the PR aspect, Cision makes it easy and effective to send out, and organize, press releases all in one place. My team has also used Cision to discover new bloggers to build relationships with.

At the Art Center, we use Cision Communications Cloud as a means to connect and interact with other art-based organizations and creators on both a local, regional, and national level. The main business problem we are looking to address with Cision Communications Cloud is to better inspire creative expression in people of all ages through more organic and widespread earned media. It is through the connections and limitless amount of detail in Cision Communications Cloud's contact database that we are able now more than ever able to connect with cultural and nonprofit organizations we may have never otherwise spoken to.

It's used by the Marketing Department, specifically Media Relations. We utilize the PR element of Cision for dissemination of media releases and related information, for researching key media outlets and personnel, for daily media placement information, ROI, etc. We utilize the service every day and it has been key in helping reach target audiences.

Our team is able to see what everyone is working on. We can see who is sending emails to which writers and outlets so there is no duplication of work and confusion to editors and publishers receiving multiple pitches.

Cision is being used across my entire organization - mainly amongst the PR team. It helps us find media contacts, monitor and analyze coverage.

We use it to monitor media hits and seek out specific publications relevant to our industry, then pitch ideas to them. It's a good way to help us find publications to reach our core audience that we never knew existed. It's a great way to help us position our company as thought leaders within the industry.

We use it across the whole organization to conduct daily scans of client and competitor news, as well as to conduct monthly and quarterly coverage and share voice reports.

* This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

TrendKite is being used globally by the company and every market PR is asked to use the platform for consistent monitoring of media coverage worldwide. From what we've experienced considering the evolving nature of media, market differences, using a single tool and platform has proven difficult in order to fully cover our media results and to be able to measure them.

TrendKite is used within the PR/communications department to track sentiment and news coverage. It allows us to have a "big picture" view of our coverage in news stories.

Our entire agency uses the platform to monitor for media placements on behalf of our clients. This way, we can keep track of each client's placements in one place as well as utilize any metrics.