Cision Communications Cloud Reviews

Vocus could do a better job of keeping all media contacts in its database up to date. It is difficult because in today's media landscape, turnover is high BUT having the right names and contact information is critical for the public relations and communications professionals who use the software.

Vocus could start offering lower cost package options for smaller companies or agencies. Right now, the cost of subscriptions is at a level that smaller organizations likely can't afford it but don't necessary need all the features that larger, enterprise companies will utilize and are willing and able to pay for.

Integration with Google Analytics - this isn't always showing the most accurate results and it's not explained as well as the other widgets.

Print coverage - it would be useful to have a manual way of adding in print coverage so we can evaluate all coverage on one dashboard.

UK regional breakdown - there is a good breakdown for hotspots in US but not for UK regions.

Impact - this is wildly inaccurate

Actual views - again, wildly inaccurate

Reporting - should be more options besides real-time alerts and hand-curated newsletters. Automated weekly reports would be an obvious addition.

The features of the product are generally easy to use, robust and user friendly. The one thing that many competitors offer is more of a full-service package with distribution and media databases or social media integration. I hope that this is added in in the future.

Sometimes it is missing contact information for key journalists.

Reporter beats could be more granular.

UX when it comes to switching between systems. I understand that it's a process that is long and can be difficult to accomplish but feels like as such a powerhouse Cision must have a faster process for this. e.g., Trendkite. Overall, as a user, I get the sense that Cision just buys companies and everything I touch as a user requires me to enter a new system/previous company's interface. It's also complicated to remember where things live, or how you get to similar aspects in other platforms (e.g., Distribution and Message Center).

HARO: I'm interested in certain search terms within HARO and am surprised there isn't a way to create an email alert based on my search term.

Some of the searches can be really complex to understand and can pick up a lot of unwanted media hits.

Setting up dashboards and learning to use them can be hard and have a bit of a learning curve.

Bulk removal of irrelevant search results

Picks up ads quite often

Misses print coverage

Media outlets and journalist information is outdated.

Not enough data for reporting.

User interface could be cleaner and easier to navigate.

Keeping more on top of updates. Listings or contact information is sometimes out of date. We have been starting to send in more notices about these.

We would like to see a separate media category for podcasts. The number of podcasts has increased dramatically over the last few years; many of them overlap with internet and radio, we would like to see them broken out in a separate category.

Hard to get your boolean/search query accurate.

Slow customer support from the technical side (not from the Sales side).

Not all placements are picked up or a lot of times the wrong placements are included.

Although you can add in placements/coverage - it does not always end up in your report.

If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.

Now that TrendKite has merged with Cision not as many ebooks, resources and content is available - TrendKite used to have a great resource section.

Cision customer service isn't as responsive as Cision TrendKite's customer service reps

When people leave your organization, it can be difficult to change settings and automated emails.

More ability to customize searches and to tweak them without the assistance of Cision of staff.

Better on-boarding walk through, I didn't receive much support or a walk around of the service when taking over ownership.

Mailing Lists. The functionality of creating new mailing lists without downloading and uploading an edited template is not as clear as it should.

Emails. The amount of unrelated emails you get when signing up is a bit of an annoyance.

Hidden features. It's confusing for some users when options/elements are presented yet when they go to click to use them it just brings them to a page to buy said elements. If you could either cross them out or make them a different color to show that they aren't accessible, that would clear up that confusion.

Media lists need to be updated more regularly.

Expansion of media clips to include video versus having to retain a separate service.

Cost is exorbitant.

Article sentiment.

Article tagging.

Updating email addresses.

Making sure all coverage is picked up with monitoring tool.

Better geographical searches.

Require more HARO details.

Require more Ed Calendar details.

The quality of the automated and developer implemented article filters: too many unwanted articles get through. Takes too long to make the articles pulled and the reports accurate. Eliminates the time savings pretty quickly.

Difficulty in self-building new searches.

The monitoring mechanism is not clear with many key clippings missed out and we often to provide what we locally monitored in order to be reflected in the TrendKite system.

Automatic dashboard creation would have been helpful for a start up.

Better searching capabilities.

Filter options for dashboard.

We find that the platform does not always pick up placements. When this happens, we have to add manually or they are missed altogether.