Cision Communications Cloud Reviews

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Score 7.8 out of 100

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Reviews (1-25 of 249)

Cindy Arco | TrustRadius Reviewer
June 11, 2020

Vocus is a Solid Option for PR Professionals

Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • The Vocus PR Suite has an extensive media outlet database so it allows public relations and communications professionals to find the right media outlets and contacts for any media market in the United States and for just about any specialty or trade news media.
  • The Vocus PR Suite is very user-friendly. It's easy to navigate and find what you need, plus offers a lot of options for how to organize your contacts and media lists.
  • The customer support team at Vocus is always very helpful and gets back to you quickly when you need assistance. Vocus also offers online/teleconference training classes plus a great help section within the portal that contains articles and "how to" videos.
  • Vocus could do a better job of keeping all media contacts in its database up to date. It is difficult because in today's media landscape, turnover is high BUT having the right names and contact information is critical for the public relations and communications professionals who use the software.
  • Vocus could start offering lower cost package options for smaller companies or agencies. Right now, the cost of subscriptions is at a level that smaller organizations likely can't afford it but don't necessary need all the features that larger, enterprise companies will utilize and are willing and able to pay for.
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Amy Cantrill | TrustRadius Reviewer
March 29, 2020

Yay, TrendKite!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The dashboard - really straight forward to use, easy to explain to new starters how to use it and also switch around for clients depending on what campaigns / time frame you're monitoring
  • The shareability - it's great to give clients an interactive report for them to go into themselves and click through to individual pieces of coverage
  • The chat bot - always a quick, helpful response which is especially handy for us as we're in the UK and it's a US platform so when starting out our contact wasn't always available
  • The share of voice tool - very accurate and good to be able to add a number of different charts to monitor different sectors / offerings
  • Integration with Google Analytics - this isn't always showing the most accurate results and it's not explained as well as the other widgets.
  • Print coverage - it would be useful to have a manual way of adding in print coverage so we can evaluate all coverage on one dashboard.
  • UK regional breakdown - there is a good breakdown for hotspots in US but not for UK regions.
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Aidan M. Ryan, APR | TrustRadius Reviewer
July 22, 2020

Effective, but hoping for improved accuracy

Score 7 out of 10
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Pros and Cons

  • Data visualization - very helpful in presenting data to non-experts
  • Media contact database - fairly extensive and up-to-date, with some notable exceptions
  • Ability to organize work in "campaigns" - good for self-monitoring and reporting on ROI
  • Impact - this is wildly inaccurate
  • Actual views - again, wildly inaccurate
  • Reporting - should be more options besides real-time alerts and hand-curated newsletters. Automated weekly reports would be an obvious addition.
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T. Andrew Huddleston | TrustRadius Reviewer
March 27, 2020

TrendKite is a great tool for PR pros and Execs

Score 10 out of 10
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Pros and Cons

  • The UI/UX is really great. Dashboards are easy to read and, compared to other products, TrendKite is easy for first time users and non-experts to understand intuitively.
  • The automatic, interactive reporting feature is a highlight that allows us to get some really great insights on different topics and for different sectors that provide great insight for executives.
  • The customer service experience and interactive chat feature is great. If you've got any questions, the team at Trendkite is always very responsive.
  • The features of the product are generally easy to use, robust and user friendly. The one thing that many competitors offer is more of a full-service package with distribution and media databases or social media integration. I hope that this is added in in the future.
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Andrew Still-Baxter | TrustRadius Reviewer
July 07, 2020

Cision: an essential tool for any aspiring PR Pro.

Score 7 out of 10
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Pros and Cons

  • Always has up-to-date reporter information
  • Location-specific searches for media relations in local markets
  • Lists previous coverage and current interests of reports to more accurately target outreach
  • Sometimes it is missing contact information for key journalists.
  • Reporter beats could be more granular.
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Emily Hartman | TrustRadius Reviewer
June 14, 2020

Cision: great for big business, jury is out on niche mid-size businesses

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Media database of reporters is always helpful and what I consistently come back to Cision for.
  • Monitoring: I find it harder now at a B2B organization to measure impact with Cision, but Cision's ability to monitor sheer volume and general impact has always been helpful.
  • Share of voice.
  • UX when it comes to switching between systems. I understand that it's a process that is long and can be difficult to accomplish but feels like as such a powerhouse Cision must have a faster process for this. e.g., Trendkite. Overall, as a user, I get the sense that Cision just buys companies and everything I touch as a user requires me to enter a new system/previous company's interface. It's also complicated to remember where things live, or how you get to similar aspects in other platforms (e.g., Distribution and Message Center).
  • HARO: I'm interested in certain search terms within HARO and am surprised there isn't a way to create an email alert based on my search term.
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Ellie Malone | TrustRadius Reviewer
March 28, 2020

Trendkite is the tool to beat for PR Consultants!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Media monitoring: good at catching broadcast clips and online clips compared to other tools I've used.
  • Share of voice against competitors is also easy to use and good to show the value of brand within the industry.
  • Some of the searches can be really complex to understand and can pick up a lot of unwanted media hits.
  • Setting up dashboards and learning to use them can be hard and have a bit of a learning curve.
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Roland Alonzi | TrustRadius Reviewer
March 24, 2020

TrendKite is an easy-to-use solution for measuring PR results

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Accurate reporting and measurement of editorial results
  • Easy-to-digest, visually impressive graphs that can be incorporated into reports
  • Easily sharable interactive reports that can measure share of voice among other valuable metrics
  • Bulk removal of irrelevant search results
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Kimberly Phan | TrustRadius Reviewer
March 11, 2020

Cision at a Glance

Score 7 out of 10
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Pros and Cons

  • Research of size of journalists
  • Media monitoring solution
  • Good enterprise marketing management
  • Media outlets and journalist information is outdated.
  • Not enough data for reporting.
  • User interface could be cleaner and easier to navigate.
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Anonymous | TrustRadius Reviewer
August 07, 2020

Customized lists, great for niche publicity

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Customize searches by media type, location, and most importantly subject
  • Able to use key search words to help narrow down results
  • Provides key contact information we couldn't find otherwise.
  • Keeping more on top of updates. Listings or contact information is sometimes out of date. We have been starting to send in more notices about these.
  • We would like to see a separate media category for podcasts. The number of podcasts has increased dramatically over the last few years; many of them overlap with internet and radio, we would like to see them broken out in a separate category.
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Anonymous | TrustRadius Reviewer
April 02, 2020

TrendKite: An Easy-To-Use and Helpful Solution for PR Measurement

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy and attractive reporting capabilities.
  • Intuitive platform, very user-friendly.
  • Ability to measure results (like share of voice) that you couldn't do manually.
  • Hard to get your boolean/search query accurate.
  • Slow customer support from the technical side (not from the Sales side).
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Anonymous | TrustRadius Reviewer
March 24, 2020

TrendKite is the Right Choice

Score 6 out of 10
Vetted Review
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Review Source

Pros and Cons

  • "Talking About" option on media database
  • Widgets on Cision TrendKite and SEO value
  • The platform is easy to use
  • Customization of Cision TrendKite reports
  • Cision TrendKite customer service
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
  • Now that TrendKite has merged with Cision not as many ebooks, resources and content is available - TrendKite used to have a great resource section.
  • Cision customer service isn't as responsive as Cision TrendKite's customer service reps
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Anonymous | TrustRadius Reviewer
July 15, 2020

PR Strategy Success with Cision

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Monitors media mentions. We can see where our news releases are published and we can see where there are stories about us that may require follow up with the journalist or publication.
  • Monitors competitors. We can easily see the news our competitors are sharing and the volume of coverage they receive. This gives us great benchmarking data to increase our share of voice in earned media.
  • Provides information about sentiment so we have an idea of overall perception the media is providing people about our company. This allows us to follow up and provide information and education where needed. It also lets us know where we need work to improve perception in the media.
  • Customizable Media lists. Create lists with freelancers and staff journalists. Include notes about contacts, pitch ideas, etc.
  • When people leave your organization, it can be difficult to change settings and automated emails.
  • More ability to customize searches and to tweak them without the assistance of Cision of staff.
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Anonymous | TrustRadius Reviewer
July 13, 2020

A great PR tool for Marketers

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy and organized way to distribute press releases
  • Effective to find bloggers and people already talking about your services
  • Excellent reporting and stats on competitors
  • Better on-boarding walk through, I didn't receive much support or a walk around of the service when taking over ownership.
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Anonymous | TrustRadius Reviewer
July 13, 2020

Small Organization But Big Results Thanks to Cision Communications Cloud

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ease of Access. While other CRM software can get bogged down with high-level facts and figures, Cision is able to provide the same information more intuitively.
  • In-depth data. It's great being able to track readership and monetary value of earned media as well as review engagement with widespread emails for that it provides the user with an idea of how to better strategize and personalize what we send.
  • The onboarding process. An extremely thorough and friendly onboarding process made learning the ins and outs of Cision Communications Cloud a breeze.
  • Mailing Lists. The functionality of creating new mailing lists without downloading and uploading an edited template is not as clear as it should.
  • Emails. The amount of unrelated emails you get when signing up is a bit of an annoyance.
  • Hidden features. It's confusing for some users when options/elements are presented yet when they go to click to use them it just brings them to a page to buy said elements. If you could either cross them out or make them a different color to show that they aren't accessible, that would clear up that confusion.
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Anonymous | TrustRadius Reviewer
June 18, 2020

A few thoughts on CISION

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Media distribution.
  • Media placement.
  • Research.
  • Media lists need to be updated more regularly.
  • Expansion of media clips to include video versus having to retain a separate service.
  • Cost is exorbitant.
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Anonymous | TrustRadius Reviewer
June 17, 2020

Cision is the best

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Media contacts in different industries.
  • Filtering contact searches.
  • Tracking pitch opens and metrics.
  • Mass pitches.
  • Updating email addresses.
  • Making sure all coverage is picked up with monitoring tool.
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Anonymous | TrustRadius Reviewer
June 16, 2020

Cision Review

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Media monitoring.
  • Media searches.
  • Social monitoring.
  • Better geographical searches.
  • Require more HARO details.
  • Require more Ed Calendar details.
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Anonymous | TrustRadius Reviewer
March 27, 2020

TrendKite: Almost There

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ease of use: easy to tag articles, build reports and comparisons
  • Customer service is always ready to help with anything.
  • Helps automate a very manual process.
  • The quality of the automated and developer implemented article filters: too many unwanted articles get through. Takes too long to make the articles pulled and the reports accurate. Eliminates the time savings pretty quickly.
  • Difficulty in self-building new searches.
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Anonymous | TrustRadius Reviewer
February 17, 2020

Do you want a globally consistent media tracking tool or a market specific one?

Score 3 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Support service by an account manager that always does their best to help.
  • Simple and easy use of the system.
  • The monitoring mechanism is not clear with many key clippings missed out and we often to provide what we locally monitored in order to be reflected in the TrendKite system.
  • Automatic dashboard creation would have been helpful for a start up.
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Anonymous | TrustRadius Reviewer
March 25, 2020

TrendKite Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Customer Service - If we ever need help, the quick chat feature is always accessible and offers much help.
  • We find that the platform does not always pick up placements. When this happens, we have to add manually or they are missed altogether.
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About Cision Communications Cloud

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Cision Communications Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No