Cision PRWeb

I think it is best suited for smaller companies or startups who want to post a news announcement to the wire without breaking the bank. It is also good for SEO purposes. As mentioned, if you want a no-frills press release/wire solution, PR Web checks off a lot of boxes.

The Cision PRWeb media database is an industry leader. I can't imagine being able to find as many qualified contacts with any other service. Their database is well maintained and easy to use. Sending emails through the Cision platform is not my favorite aspect of Cision PRWeb. Many competing services are more user-friendly. I've sent feedback on improvements I've like to see made and the responses from the customer service team are not prompt.

It depends. If you don't have a PR team or the resources to reach out to local media, this is a solid way to achieve those goals. If you can house a PR team and have them make meaningful connections locally, that is way better than using this outlet.

We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.

For smaller companies on a budget that have major news to announce, it can be worth the $249 fee to issue a press release - and it comes with a photo. On other services, if you issued a press release with a photo, it would be much more costly - more like $1000.

If you're a major brand with a big budget, it may not make sense to use PRWeb. While PRWeb does help get the news on search engines, it may not do as good a job as the pricier services.