Cision PRWeb

Cision PRWeb

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Score 8.1 out of 100
Cision PRWeb

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What is Cision PRWeb?

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Muck Rack?

Muck Rack is a public relations offering from Sawhorse Media.

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Product Details

What is Cision PRWeb?

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

Cision PRWeb Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Cision PRWeb?

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

What is Cision PRWeb's best feature?

Reviewers rate Support Rating highest, with a score of 1.

Who uses Cision PRWeb?

The most common users of Cision PRWeb are from Small Businesses (1-50 employees) and the Public Relations & Communications industry.

Reviews and Ratings

 (34)

Ratings

Reviews

(1-11 of 11)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Cision PRWeb is great for companies that are looking to get out news and control the messaging. It also helps boost SEO. We don't see reporters using Cision PRWeb as a press release or news story source very often, so as long as the client knows that, it works well.
Score 7 out of 10
Vetted Review
Verified User
Review Source
For finding media contacts it was really good. For building larger lists, it wasn't as effective (within their platform). For exporting large lists (for example, looking for specific media contacts in Dallas), that was useful and effective. I would always export those larger lists into Google Sheets and then edit from there -- this was much faster than editing lists within the platform.

For tracking media hits, it honestly wasn't much more effective for us than using Google Alerts.
Scott Rosenblum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think it is best suited for smaller companies or startups who want to post a news announcement to the wire without breaking the bank. It is also good for SEO purposes. As mentioned, if you want a no-frills press release/wire solution, PR Web checks off a lot of boxes.
Matthew Zajechowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The Cision PRWeb media database is an industry leader. I can't imagine being able to find as many qualified contacts with any other service. Their database is well maintained and easy to use. Sending emails through the Cision platform is not my favorite aspect of Cision PRWeb. Many competing services are more user-friendly. I've sent feedback on improvements I've like to see made and the responses from the customer service team are not prompt.
Rachael Ossovicki | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It depends. If you don't have a PR team or the resources to reach out to local media, this is a solid way to achieve those goals. If you can house a PR team and have them make meaningful connections locally, that is way better than using this outlet.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
For smaller companies on a budget that have major news to announce, it can be worth the $249 fee to issue a press release - and it comes with a photo. On other services, if you issued a press release with a photo, it would be much more costly - more like $1000.

If you're a major brand with a big budget, it may not make sense to use PRWeb. While PRWeb does help get the news on search engines, it may not do as good a job as the pricier services.
Mara Gordon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you need to get your news out to the public then PRWeb is a great option. They have a few different packages to choose from for individual news releases but if you plan to distribute a lot of releases in any given year they can offer customized packages with discount pricing. If you're a very global business I would perhaps see if there are news distributors that are more focused on reaching audiences in other countries.
Nicholas Zgorski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution.
I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales.
During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?