TrustRadius Insights
CitrusAd has proven effective in helping companies increase online sales and bring more awareness to their brands. Users have reported …
Overview
What is CitrusAd?
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.
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What is CitrusAd?
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.
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Product Details
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- Tech Details
What is CitrusAd?
CitrusAd Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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CitrusAd has proven effective in helping companies increase online sales and bring more awareness to their brands. Users have reported success in tracking advertising performance for search and banners, as well as generating weekly and monthly reports quickly and easily. This has allowed businesses to better understand where they are incorrectly investing money, resulting in a higher return on ad spend (ROAS) than ever before.
CitrusAd's platform has been instrumental in ensuring that products feature top of mind for new and unsure shoppers, driving a strong ROI and boosting sales. Additionally, companies have experienced greater control over dark data, with visibility and conversion metrics of their products on key retailers. CitrusAd's audience targeting functionality disseminates the right ads to the right audience, which maximizes effectiveness.
One area where CitrusAd stands out from similar platforms is its emphasis on measurability and flexibility. It enables more freedom in terms of ad types and frequency selection, which provides users with more control over their marketing budgets. With CitrusAd, users can advertise retail more effectively, allowing for greater growth in sales and profitability. Overall, CitrusAd has been a valuable tool for businesses looking to increase their online presence and generate revenue growth by leveraging advertising technology.
Easy-to-use Dashboard: Reviewers have consistently praised CitrusAd's dashboard for its ease of use and ability to provide relevant information in one place. Users appreciate the platform's intuitive design, which allows them to quickly find important data.
Real-time Campaign Changes: Many reviewers are impressed with CitrusAd's ability to make real-time changes to campaigns, allowing for greater flexibility in advertising strategies. This feature sets CitrusAd apart from other activation platforms that require users to wait until after a campaign has ended before making adjustments.
Responsive Support Team: Users consistently report positive experiences with CitrusAd's support team, citing their responsiveness and willingness to assist with any issues or questions. The support team also provides valuable insights into performance and open communication, which helps users optimize their campaigns for maximum effectiveness.
Limited Reporting Functionality: Some users have reported that the reporting capabilities within CitrusAd are limited and need improvement. Users have mentioned that certain reporting features are not available in the dashboard, which makes it difficult for them to pull data for a full year. Additionally, the dashboard limits how many reports users can pull for time periods longer than a month, which delays longer-term campaign reporting and deep dives.
Difficult Navigation: Several users have found CitrusAd to be challenging to navigate, particularly those who are not familiar with the program. The platform's layout can be confusing at times and does not seem logical. Furthermore, this confusion is compounded by slow loading times when trying to move through editing or changing budgets.
Limited Functionality Compared to Competitors: A few reviewers feel that CitrusAd has limited functionality compared to other advertising platforms like Google Ads. Alternative platforms allow more customizations, giving advertisers greater control over their campaigns. Additionally, some reviewers believe that frequent ad use on CitrusAd can negatively impact customers.