Name: CitrusAd
Rating: 6 (2 reviews)
Author: CitrusAd

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Data Analytics  and BI Services

Document Generation

File Sync

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

Asset Tokenization

Cloud Storage

Container Management

DevOps

Disk Based Backup

Fraud Detection

Hadoop-Related

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Access Control (NAC)

Network Performance Monitoring

Relational Database Management Systems

Requirements Management

SSL Certificate

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Access Security Brokers

Data Loss Prevention

User and Entity Behavior Analytics (UEBA)

Security

Automotive

Catering

Church Management

Estate Planning

Hotel Management

Insurance Claims Management

Law Practice Management

Multiple Listing Service (MLS)

Vertical-Specific

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CitrusAd has proven effective in helping companies increase online sales and bring more awareness to their brands. Users have reported success in tracking advertising performance for search and banners, as well as generating weekly and monthly reports quickly and easily. This has allowed businesses to better understand where they are incorrectly investing money, resulting in a higher return on ad spend (ROAS) than ever before.

CitrusAd's platform has been instrumental in ensuring that products feature top of mind for new and unsure shoppers, driving a strong ROI and boosting sales. Additionally, companies have experienced greater control over dark data, with visibility and conversion metrics of their products on key retailers. CitrusAd's audience targeting functionality disseminates the right ads to the right audience, which maximizes effectiveness. 

One area where CitrusAd stands out from similar platforms is its emphasis on measurability and flexibility. It enables more freedom in terms of ad types and frequency selection, which provides users with more control over their marketing budgets. With CitrusAd, users can advertise retail more effectively, allowing for greater growth in sales and profitability. Overall, CitrusAd has been a valuable tool for businesses looking to increase their online presence and generate revenue growth by leveraging advertising technology.

Easy-to-use Dashboard: Reviewers have consistently praised CitrusAd's dashboard for its ease of use and ability to provide relevant information in one place. Users appreciate the platform's intuitive design, which allows them to quickly find important data.

Real-time Campaign Changes: Many reviewers are impressed with CitrusAd's ability to make real-time changes to campaigns, allowing for greater flexibility in advertising strategies. This feature sets CitrusAd apart from other activation platforms that require users to wait until after a campaign has ended before making adjustments.

Responsive Support Team: Users consistently report positive experiences with CitrusAd's support team, citing their responsiveness and willingness to assist with any issues or questions. The support team also provides valuable insights into performance and open communication, which helps users optimize their campaigns for maximum effectiveness.

Limited Reporting Functionality: Some users have reported that the reporting capabilities within CitrusAd are limited and need improvement. Users have mentioned that certain reporting features are not available in the dashboard, which makes it difficult for them to pull data for a full year. Additionally, the dashboard limits how many reports users can pull for time periods longer than a month, which delays longer-term campaign reporting and deep dives.

Difficult Navigation: Several users have found CitrusAd to be challenging to navigate, particularly those who are not familiar with the program. The platform's layout can be confusing at times and does not seem logical. Furthermore, this confusion is compounded by slow loading times when trying to move through editing or changing budgets.

Limited Functionality Compared to Competitors: A few reviewers feel that CitrusAd has limited functionality compared to other advertising platforms like Google Ads. Alternative platforms allow more customizations, giving advertisers greater control over their campaigns. Additionally, some reviewers believe that frequent ad use on CitrusAd can negatively impact customers.

CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.

Swiss company Navori offers QL, the company's digital signage software platform which provides content creation, organization and management software and also hardware devices supporting digital signage.

QL Essential

QL Professional

Navori QL Digital Signage Software

CitrusAd

Retail Media Advertising

Likelihood to Recommend

Optimizely Web Experimentation

Optimizely Feature Experimentation

CitrusAd 2024-05-08 01:27:17

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Home

Retail Media Advertising Platforms

CitrusAd is the Retail Media Platform we are using to provide our clients with a solution to monetise their website and mobile app. It gives us the benefits of a ready solution to let suppliers bid for space in our website and apps and promote their brands. At the same time, it provides us with an easy UI to understand how these campaigns are performing.

easy to learn
auctioning model
campaign performance

automatic targeting for campaigns
better analytics reports
speed

Quick go to market
Increase Retail Media revenue

Optimizely Web Experimentation, Optimizely Feature Experimentation

CitrusAd

Overview

What is CitrusAd?