Name: Clara
Author: Cuebiq

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Mobile App Development

Push Notifications

WebOps

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Email Spam Filter

Org Chart

Visual Collaboration

Enterprise

Accounting

Expense Management

Loan Origination

Payment Orchestration

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Leave Management

On-Demand Payment

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Application Server

Browser

Cloud Storage

Component Content Management

Data Center Infrastructure Management

Data Observability

Data Pipeline

Distributed Denial of Service (DDoS) Protection

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Industrial IoT

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Process Mining

Relational Database Management Systems

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Multichannel Retail

Sales

Certificate Lifecycle Management

Security

Construction Accounting

Library Management

Utilities

Vertical-Specific

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Clara, developed by Cuebiq, is a suite of data and tools that, according to the vendor, provides marketers and agencies with insights and actionable data to make data-driven decisions and drive predictable revenue. It is a programmatic advertising platform that, according to the vendor, enables digital marketers to plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

## Key Features

**Offline Measurement**: According to the vendor, Clara allows marketers to measure the impact of cross-channel advertising on consumer behavior and store visits. It aims to provide insights into the real-world value of advertising campaigns, measure advertising performance, unlock incrementality, and increase return on ad spend.

**Audience Targeting**: Clara claims to enable marketers to target more effective audience segments based on offline behaviors and visitation trends. It aims to enrich customer profiles with offline intelligence and loyalty insights, helping marketers be more efficient with their ad dollars by targeting loyalists and driving repeat visits.

**API Integration**: Clara offers seamless integration with Cuebiq's attribution and performance data, according to the vendor. It aims to automate campaign setup, measurement, and reporting, and extract key performance indicators for real-time access to metrics.

**Partner Program**: According to Cuebiq, joining the Partner Program allows businesses to work with industry leaders and provide marketers with best-in-class products and services. It provides access to Cuebiq's premium audience segments and enhances reporting capabilities. The program also encourages innovation and the development of custom solutions.

**Integration with Adobe Advertising Cloud**: Clara integrates with Adobe Advertising Cloud to unify and automate media, screens, data, and creativity at scale. It aims to provide access to pure supply to reach real humans across channels, and drive improved results over time with advanced AI and human expertise.

**Integration with MediaMath**: According to the vendor, Clara integrates with MediaMath to enable planning, execution, and measurement of omnichannel digital advertising campaigns. It provides access to premium publisher inventory and accurate audience targeting. The integration aims to drive improved results with a combination of advanced AI and human expertise.

**Integration with The Trade Desk**: Clara claims to enable the creation, management, and optimization of digital advertising campaigns across ad formats and devices through integration with The Trade Desk. It provides access to major data, inventory, and publisher partners for maximum reach and decisioning capabilities. The platform also supports custom development on top of the platform with enterprise APIs.

**Integration with Viant**: Clara claims to enable the planning, execution, and measurement of programmatic advertising campaigns across channels through integration with Viant. It provides access to Viant's proprietary first-party data linked to millions of households and billions of connected devices. The integration aims to achieve scaled and accurate audience targeting and attribution.

**Integration with Yahoo!**: According to the vendor, Clara integrates with Yahoo! to provide access to a trusted media ecosystem of premium brands for advertising and content delivery. It aims to help businesses reach and engage with audiences through a variety of channels and screens, and revolutionize content creation in a 5G world.

**Integration with Tubi**: Clara integrates with Tubi, the world's largest ad-supported video on demand service, according to the vendor. It aims to provide access to a wide range of movies and TV shows, allowing businesses to discover new content and reach a large audience completely free. The integration supports advertising on over 25 devices and connection with millions of unique viewers.

**Integration with Tremor Video**: Clara claims to integrate with Tremor Video, offering software for video advertising effectiveness and seamless transactions in a premium video marketplace. It aims to use patented all-screen technology to make advertising more relevant for consumers, and drive maximum results for buyers and sellers.

Basic

Maply

PLUS

LocalClarity

Clara

Location Intelligence

Cuebiq

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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Clara

Overview

What is Clara?