Claritas PRIZM Premier Reviews

1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10.0 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Reviews (1-1 of 1)

Companies can't remove reviews or game the system. Here's why.
November 14, 2013
Mark Mason Taylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Read Mark Mason Taylor's full review

Claritas PRIZM Premier Scorecard Summary

What is Claritas PRIZM Premier?

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Categories:  Market Intelligence

Claritas PRIZM Premier Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Claritas PRIZM Premier?

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.

Who uses Claritas PRIZM Premier?

The most common users of Claritas PRIZM Premier are from Enterprises and the Unknown industry.