Name: Segmentation Overview - PRIZM Premier
Uploaded: 2018-12-17T17:56:36.000Z
Duration: 6 min 14 s
Description: Segmentation Overview - PRIZM Premier

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Cross-Browser Testing

Interactive Application Security Testing (IAST)

WebOps

Development

Academic Advising

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Workflow

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Cost Management

Cloud Storage

Converged Infrastructure

Database Load Balancing

Fraud Detection

Hyper-Converged Infrastructure

IT Operations Analytics

Integration Platform as a Service (iPaaS)

MLOps

Managed DNS

Network Performance Monitoring

Release Management

Requirements Management

Solid State Drives

Time Series Databases

Tower Servers

Unified Endpoint Management (UEM)

Value-Added Resellers (VARs)

VoIP Monitoring

Website Hosting

Wireless LAN

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Brand Intelligence

Content Management

Data Management

Email Marketing

Gamification

Marketing Analytics

Marketing Automation

Mobile Advertising

Online Proofing

Press Release Management

Product Intelligence

Social Media Management

Social Media Marketing

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales

Secure Service Edge (SSE)

Security

Financial Services CRM

HIPAA Compliance

Internet of Medical Things

eDiscovery

Vertical-Specific

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Impact

S&P Capital IQ

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Nielsen Digital Ads Ratings

Nielsen

Comscore Media Metrix Multi-Platform

Comscore

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Free

Similarweb

Claritas PRIZM Premier

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Likelihood to Recommend

Likelihood to Renew

Claritas

Segmentation Overview - PRIZM Premier

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Sisense

Microworks Prism POS

Prism, by Prism Skylabs (discontinued)

Market Research Analyst

Prism 2013-11-12 09:34:46

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Time consuming

Home

Market Intelligence Tools

Segmentation.
Media targeting and buying.
Behavioral research.
Purchasing behaviors.

I would like better projections for micromarkets, such as non US Census metro areas.
Organic segmentation can be very time consuming, but it always is.

Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

Segmentation
Media Buys and Targeting
Cognitive Processes of Purchases
Oh Reform (Obamacare). Good gravy! We would have tanked if we didn't have this tool.

Health risk hot spotting - Everyone loves cancer we all just love certain types. Smoking, Tanning, Soda, etc.
Visually powerful in a early 2000s way. We had one outlier in a map and couldn't figure out what it was. It turned out it was the prison.

Connecting customer satisfaction with our products into the segmentation model.