PRIZM the best segmentation tool.
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Claritas PRIZM Premier
Claritas PRIZM Premier
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What is Claritas PRIZM Premier?
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Claritas PRIZM Premier?
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Claritas PRIZM Premier Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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November 14, 2013
PRIZM the best segmentation tool.
- Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
- Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
- It has helped support expansion into a new market for our health insurance products.
- We are able to design products based on the populations needs and behaviors rather than what someone heard.
- We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.