PRIZM the best segmentation tool.
Rating: 10 out of 10
November 14, 2013
MM
Vetted Review
Verified User
2.5 years of experience
- Segmentation.
- Media targeting and buying.
- Behavioral research.
- Purchasing behaviors.
- Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
- Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
- It has helped support expansion into a new market for our health insurance products.
- We are able to design products based on the populations needs and behaviors rather than what someone heard.
- We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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- Market Research for Health Insurance.
- Finance and risk
- Internal processes
- Marketing
- Strategy
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Good with data.
That's really it. If you have someone that pull insight from data and is slightly tech saavy, you will have no problem.
That's really it. If you have someone that pull insight from data and is slightly tech saavy, you will have no problem.
- Segmentation
- Media Buys and Targeting
- Cognitive Processes of Purchases
- Oh Reform (Obamacare). Good gravy! We would have tanked if we didn't have this tool.
- Health risk hot spotting - Everyone loves cancer we all just love certain types. Smoking, Tanning, Soda, etc.
- Visually powerful in a early 2000s way. We had one outlier in a map and couldn't figure out what it was. It turned out it was the prison.
- Connecting customer satisfaction with our products into the segmentation model.