Name: Marketrack
Rating: 8 (1 reviews)
Author: Clarivate

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Block Storage

Cloud Storage

Composable Infrastructure

Configuration Management Databases

Consulting and Advisory Services

Converged Infrastructure

Data Center Virtualization

Data Fabric

Edge Computing

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Network Performance Monitoring

Network Simulation

Office Migration and Repair

Operating Systems

SOA Application Gateways

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Blogging

Content Management

Contest Management

Creative Collaboration

Email Marketing

Email Testing

Gamification

Local Marketing

Market Intelligence

Marketing Automation

Native Advertising

Search Engine Marketing (SEM)

Social Media Management

Social Media Monitoring

Survey & Forms Building

Video Collaboration

Video Marketing

Web Analytics

Wholesale Marketplace

Marketing

Meeting Room Booking

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Quote to Cash

Sales

Architecture

Computer-Aided Design (CAD)

Construction Workforce Management

Mobility as a Service

Nonprofit Fundraising

Oil and Gas

Patient Engagement

Vertical-Specific

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Marketrack, formerly from Decision Resources Group (DRG) which was acquired by Clarivate in 2020. is an intelligence solution offering global brand share tracking data across the medtech industry. Customizable, Marketrack measures how a brand and its competitors are performing in the marketplace.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

Web Intelligence - Starter

Web Intelligence - Professional

Web Intelligence - Team

Sales Intelligence - Individual

Web Intelligence - Enterprise

Shopper Intelligence - Business

Similarweb

Marketrack

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Clarivate

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Market Intelligence Tools

Marketrack
Formerly by Decision Resources Group (DRG)

Overview

What is Marketrack?