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Classy

Classy

Overview

What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time.Classy gives nonprofits access to…

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Recent Reviews

TrustRadius Insights

Classy has become a go-to platform for nonprofit organizations, offering a range of customizable features that cater to their fundraising …
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Overall great experience!

10 out of 10
June 13, 2022
At our organization, we use Classy as our online site for donors to make generous contributions. We also use Classy as a tool for …
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Classy

10 out of 10
November 18, 2021
Incentivized
We are able to create campaigns with Classy, track our donors and supporters, pull various reports, all while being able to be creative …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Classy gives nonprofits access to customizable…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.classy.org/fundraising…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time.

Classy gives nonprofits access to customizable campaigns, best-in-class integrations, and an expansive library of resources including always-available care agents and hands-on fundraising coaches.

Together, the vendor states that Classy and GoFundMe have raised over $25 billion for good, collectively supporting the largest giving community in the world.


Classy Features

  • Supported: Peer-to-Peer Fundraising
  • Supported: Crowdfunding
  • Supported: Website Donations
  • Supported: Recurring Giving
  • Supported: Ticketed and Registration Events
  • Supported: Events with Fundraising
  • Supported: International Fundraising
  • Supported: Payment Processing
  • Supported: Embedded Donation Forms

Classy Screenshots

Screenshot of Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Peer-to-Peer: Mobilizes supporters with tools to fundraise on a nonprofit's behalf.Screenshot of Classy Live: Powers events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of Embedded Donation Forms: Maximizes conversion and revenue on websites using a form built for performance.Screenshot of Crowdfunding: To tell a story and inspire support for a cause with conversion-optimized crowdfunding campaigns.

Classy Video

Classy Product Overview

Classy Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Canada
Supported LanguagesEnglish

Frequently Asked Questions

Blackbaud TeamRaiser, Blackbaud Luminate Online, and Give Lively are common alternatives for Classy.

Reviewers rate Support Rating highest, with a score of 9.9.

The most common users of Classy are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(79)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Classy has become a go-to platform for nonprofit organizations, offering a range of customizable features that cater to their fundraising needs. Users rely on Classy as an accessible and easy-to-use online donation portal, providing a seamless experience for administrators and donors alike. With its user-friendly interface and flexibility in donation options, Classy serves as a one-stop-shop for donors, simplifying the process of making contributions.

One of the key use cases of Classy is its ability to create appealing web pages for ticket sales, merchandise, and event registration. This empowers users to raise more money for their cause by attracting participants and supporters. Additionally, Classy serves as a reliable and low-cost option for primary fundraising, seasonal appeals, and peer-to-peer fundraising campaigns. Its customizable features allow users to create comprehensive and easily digestible campaigns for fundraising events, offering different donation levels and showcasing the impact of each donation option.

Classy's integration with organizational accounting management software further simplifies fundraising operations by consolidating them into a single platform. This eliminates the need for manual data entry and ensures accuracy in financial reporting. Moreover, Classy supports the entire operation by flawlessly integrating with CRM systems, improving efficiency with data gathering for donation renewals, stewardship, and tax purposes.

Organizations have found Classy to be instrumental in capturing and retaining donors worldwide due to its excellent customer service and fundraising resources. The platform's ability to bridge the gap between donors and bank accounts has helped organizations double their online revenue and grow their programs. With its continuous improvements, Classy strives to make fundraising easier for nonprofits by providing a seamless user experience and robust reporting capabilities.

Overall, Classy serves as a versatile tool for various fundraising efforts, including crowdfunding campaigns, special events, general fundraising, ticketed events, and peer-to-peer fundraising. It offers a user-friendly interface for both donors and administrators, supports multiple payment options, provides customization options for campaign design, and seamlessly integrates with other systems for efficient data management. Users appreciate the helpful and responsive customer service staff, making Classy a reliable choice for nonprofit organizations in their fundraising endeavors.

The most common recommendations from users are as follows:

  1. Users recommend trying Classy for its comprehensive collection of fundraising examples and best practices, which makes fundraising easier and more informative. It is particularly beneficial for small non-profits, but users suggest exploring other options as well.
  2. Users appreciate Classy's easy-to-use back end and organized interface, considering it the best platform for fundraising transactions. They recommend it for organizations looking to grow and collaborate with people who are passionate about their cause.
  3. Classy's beautifully designed campaigns and accurate data processing capabilities are highly praised by users. They find the interface, creative control, and customer support worth the investment. Users also encourage more non-profit organizations to use Classy due to its resources, support, and user-friendly functions.

While many users recommend Classy, some caution that needs and features should be thoroughly assessed before committing, especially for midsize non-profits. They suggest there may be better products available for peer-to-peer fundraising. However, Classy is highly recommended for non-profits already using Salesforce for CRM integration. It is also suggested to fully test customizations needed in Salesforce before utilizing Classy.

Overall, users find Classy to be an excellent online giving and registration platform that can help reach a new audience. Some users emphasize the importance of developing feasible fundraising strategies before signing up with Classy. While it may be more suitable for mid to large-scale nonprofits due to its cost, smaller nonprofits may still find value in trying out Classy, particularly for crowd fundraising initiatives. Users are encouraged to reach out to Classy's support team for any questions or concerns they may have.

Attribute Ratings

Reviews

(1-3 of 3)
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Nick Shoff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Classy helps us with peer-to-peer fundraising. We have young people who are interested sign up for their own page, create a profile, and share with their family and friends. We also use it for fundraising pages. We have certain fundraisers throughout the year, and Classy helps us create beautiful pages that handle all the backend work and integrate with some of the other software we use. It has been beneficial to us as a small non-profit.
  • Beautiful Fundraising Pages
  • Easy Peer-to-Peer Fundraising
  • The fees are a little high
  • I wish there were more customization options for emails and page design
Classy is excellent for organizations that utilize peer-to-peer fundraising and several unique fundraisers a year. It is excellent for small non-profits who do not have the personnel or time to make our own pages or do the behind-the-scenes work. However, it is a little pricy for really small non-profits, and there may be better options out there, but this works if you want a great company with hundreds of online resources.
  • fundraising pages
  • automated emails
  • peer to peer fundraising
  • We have raised more money
  • We have seen more people participate in fundraising
CrowdRise has been better overall for us. They are both very similar, but CrowdRise was cheaper for our needs and integrated with more of the other software that we used. You can't go wrong with either, but we prefer CrowdRise over Classy. However, Classy has more expertise and resources when it comes to articles and help.
Classy has incredible support. They are available by phone and have called me several times to check-in and help me with questions that I had. Their newsletters and articles have been beneficial. They also give resources and how-to guides that we have studied and used throughout the year. We've been grateful for their expertise.
No, as we are a small non-profit, we had to take their most basic services. We felt like the basic services already were a bit pricey so we didn't look at the premium services. However, if we could, the premium services looked great and we would be very interested if we had a bigger budget.
No
Their articles are amazing. Classy has fantastic resources and articles to support non-profits and organizations. We have received so much indirect support because of the resources they have on their website. We have not reached out for a ton of phone or email support but whenever we have, they have been excellent.
Emily Westergaard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We transitioned to Classy as our primary electronic donation system. While our donor database has credit card processing and form creation abilities, we found it to be clunky, not very pretty, and difficult to customize. Now we link our "Donate Now" button on our website directly to Classy. We can completely customize the look of the page, and change it quickly to highlight different campaigns or funding priorities.
  • Easy customization.
  • Pages can be designed to match your website and brand.
  • Quick editing is possible.
  • Great customer service.
  • It is pricy. Classy is more expensive than our donor management software but doesn't have the robust donor management tools to replace it.
  • Want the ability to allow donors to cover fees in all transactions (currently, Classy only gives the option in some set-ups).
We love using Classy, and appreciate how easy it is to change priorities, add fundraising goals, show progress toward goals, and customize the page to feel updated. From the user perspective, we've also heard that it's significantly more user-friendly than our previous online donation pages created through our donor management software. As online shopping has become so ubiquitous, it was important for us to have a giving page that seemed up to date and current. Once we transitioned to Classy, we increased our online donations pretty significantly. Classy also has great integration with social media.

I will note that the fee structure of Classy is more expensive than our previous solution. However, the features have made it a worthwhile investment. The annual contract fee is also expensive.
  • Increased online donations/revenue.
  • Easier solution for highlighting fundraising needs.
  • Seamless payment processing.
Classy is light-years ahead of DonorPerfect when it comes to creating customized pages for fundraising. DP's system was archaic and always looked like a 1990's MySpace page. Classy looks relevant and conveys more trust for our donors.
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Classy provides a user-friendly interface for accepting online donations as well as a reliable Salesforce integration for real-time gift tracking. Classy has great, reliable support so we never encounter issues, they’re dealt with fairly promptly and courteously. We use Classy for peer to peer fundraising and crowdfunding mostly. We also started using your event campaign functionality and, though limited, it’s good for free or low-cost events and our users like the ease of use it provides.
  • Peer to peer fundraising.
  • Crowdfunding
  • Customer support and communicating with their customers about their roadmap.
  • Very limited in customizable options across the platform.
  • Reporting. It’s all filtered based and hard to use, but powerful.
  • Events. Classy is a donation platform so events are set up with this in mind. You can’t take offline donations/registrations on the front end (a user will have to input them in the back end) and you cannot customize the thank you message after registering the same way you can after donating. You also cannot message your event supporters individually.
Classy is great for donations! Classy is bad if you need a great deal of flexibility and for events. It’s getting better, but not quite on par with competitors. Classy has a great, reliable Salesforce integration and a very good control panel to maintain and troubleshoot the integration on your own so you don’t have to contact support everytime you need something.
  • Increased online donations by double percentage points.
  • Standardized our event workflow for free and low-cost events.
  • Because of the ease of use, we offloaded some of the support we needed to provide and our users do a lot of that work themselves.
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills.
They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
This is one of Classy’s strength. Their support staff is unfailingly polite when dealing with a multitude of requests form a multitude of users for our organization. Live chat is fantastic, but they recently did away with their email to case feature. So you can’t just email support to create a case. You must fill out an online form or live chat them. Not always ideal especially if I’m trying to solve a problem in the go for a colleague and it would be easiest for me to just shoot off an email.
Classy is much better than Eventbrite but is far behind Cvent in terms of an event platform. Classy is mainly for peer to peer, but they rolled out an event function that works okay but is missing some key features, like the ability to send an invitation out through the platform or attribute custom questions to more than all or one ticket type.
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