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Clearbit

Clearbit

Overview

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo,…

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Recent Reviews

TrustRadius Insights

Clearbit has become an invaluable tool for sales teams, providing them with a wealth of information to enhance their prospecting efforts. …
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Great Niche product

10 out of 10
December 17, 2019
Incentivized
Clearbit is being used primarily by our sales team to help clean our Salesforce data. We rely on a lot of cold outreach, and being able to …
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Clearbit Review

7 out of 10
December 17, 2019
Incentivized
I am a Consultant who was involved in the decision-making process for my client in the Retail Sector. They were looking for a solution …
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Clearbit review

9 out of 10
May 21, 2019
Incentivized
As the only lead development rep, I use the Clearbit extension often. Clearbit allows me to quickly search for leads and build lists right …
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Enrich with clearbit!

6 out of 10
May 04, 2019
We use Clearbit enrichment. It's technically used by the sales and marketing department for data enrichment aka updating data regarding …
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Better options abound

3 out of 10
November 30, 2018
Incentivized
Clearbit was used by reps in our organization to find contact information for companies and people they were prospecting into. It was …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Industry information (22)
    7.0
    70%
  • Contact information (21)
    7.0
    70%
  • Company information (22)
    7.0
    70%
  • List quality (18)
    7.0
    70%
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Pricing

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All Plans

$20,000.00

Cloud
Annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://clearbit.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.7
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.6
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.5
Avg 7.6
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Product Details

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

Clearbit Video

Clearbit searches dozens of sources in real-time to push fresh data into Salesforce automatically. Use accurate, clean info to prioritize top leads and guide sales to more wins.

Clearbit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(65)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Clearbit has become an invaluable tool for sales teams, providing them with a wealth of information to enhance their prospecting efforts. Users appreciate the user-friendly interface and intuitive design, which allows for easy access to company webpages and seamless communication. The software's ability to automatically update ensures that users have the most up-to-date information at their fingertips through its extensions. Sales teams rely on Clearbit to enrich account information, obtain insights into companies, and find accurate contact information for cold outreach.

In addition to sales, Clearbit also serves as a valuable resource for marketing teams. It is utilized to generate leads and contacts, filter by various criteria, and enrich existing data in Salesforce. The software further supports Account-Based Marketing efforts by personalizing digital experiences for target accounts and improving data quality for lead generation forms. Clients in the retail sector specifically choose Clearbit to access data, drive insights for marketing, and nurture the right opportunities to boost sales revenues.

One of the notable features of Clearbit is its ability to deanonymize website traffic through Clearbit Reveal. This functionality provides valuable context on visitors' industries and technologies used, helping businesses tailor their site messaging effectively. Furthermore, Clearbit's capability to enrich anonymous web traffic and incoming leads adds a layer of certainty to previously unknown activity.

Overall, Clearbit has proven its value across various use cases. It empowers sales teams with accurate data for prospecting and outreach while supporting marketing efforts with lead generation and personalized experiences. With its intuitive interface and automatic updates, Clearbit continues to enhance productivity and enable businesses to make informed decisions based on enriched data.

Users commonly recommend the following:

  1. Have a clear use case in mind when integrating Clearbit Enrichment. This ensures that the tool is effectively utilized for specific business intelligence needs and trials.

  2. Store the data obtained from Clearbit to avoid repetitive API calls. This practice optimizes efficiency and prevents unnecessary resource usage.

  3. Integrate Clearbit with key platforms like HubSpot or Salesforce. Users find this integration particularly useful as it enhances the capabilities of Clearbit and allows for seamless workflows and contact sourcing in large enterprise accounts.

Attribute Ratings

Reviews

(1-14 of 14)
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December 17, 2019

Great Niche product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is being used primarily by our sales team to help clean our Salesforce data. We rely on a lot of cold outreach, and being able to find clean contact information is vital to our productivity. The integrations in Salesforce and Gmail are all pretty useful to us, and are used by a majority of the team.
  • Quickly find corporate email addresses.
  • Links contacts to their LinkedIn profiles.
  • I wish there was an integration in Outlook.
  • Direct dials would be ideal.
It's well suited for sales reps who need to acquire clean data and quickly scrub their book of business. I'm not sure if the company-level data is as accurate or as relevant as we need it to be. We rely on SimilarWeb for those instances of analyzing ideal targets.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is used by two different teams in our sales department. The research team uses it to enrich accounts with general information about the prospective companies e.g. employee size, segment, industry, location, social media handles etc. They further use it to cross-reference email addresses that we find from other tools.

The SDRs use it to gain an insight into the company, largely from what the researchers have found regarding the above points, but also to find recent company news, have quick link references to useful company webpages, and occasionally making use of the additional phone numbers it provides for the company and contacts.
  • The integration with Salesforce is great. We enter the companies webpage into the Salesforce field and the Clearbit extension updates automatically to show users useful information.
  • Emails it finds are accurate a lot of the time.
  • Very easy to use - simple layout that is easy to read and navigate while also quickly allowing SDRs to find company associated webpages.
  • The phone numbers that it gives you are nowhere near as accurate as the emails it finds. It can be a bit of lottery as to whether the number still works, and goes to the place you want it to.
  • Doesn't always find the companies LinkedIn profile (10% of the time).
  • Company news isn't always available - not sure what causes this, but it would be good to fix this up.
Clearbit is well suited to:
  1. SDRs who want to be able to quickly pop open relevant company pages.
  2. SDRs who want a quick overview of the company while the phone is dialing.
  3. SDRs and researchers who need additional phone numbers for companies.
  4. Researchers - finding emails quickly for prospects.

Clearbit is not so well suited:
  1. When companies are smaller (<100). I feel (this is not proven) that Clearbit is less likely to find company news and social handles.
  2. You can't rely on it to find contact phone numbers.
Rick Scouffas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Clearbit in two ways. First, we use it to enrich our lead, contact, and account info in Salesforce. Second we use it to enrich our data warehouse of customer info. These two systems sometimes overlap in terms of shared info so it was important that we had a single data source for data enrichment.
  • As best we can tell, they have very accurate information.
  • When it comes to updating/enriching data, the change in Salesforce is pretty quick, almost real time which is good since it has to see what info I have provided in Salesforce, make a "match" in their system, and then enrich Salesforce which all happens is seconds.
  • The integration was pretty seamless. It's a nice, plug-n-play solution.
  • There are some initial configurations you'll want to be sure you have set up. For example, for leads when they are enriching you can choose for it to update with info from the company HQ, or the location of the individual. Not knowing this we went for a period updating address for the individual when we wanted addresses for their HQ.
  • Their prospecting capabilities aren't as clean and simple as I'd like.
  • Apparently at one point they conducted an upgrade that required a refreshing. We weren't notified so we were missing out on some new features we didn't know about because we weren't informed of the refresh.
It is excellent if you want straightforward data enrichment on company info. It's pretty hands off and automated, and accurate. Their licensing model works well for our needs which we liked. It's not as good for proactive prospecting. It also doesn't have great direct phone numbers for individuals, but we knew that going in.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Clearbit to help support our Account-Based Marketing efforts and with data quality improvements. For ABM we use Clearbit to personalize digital experiences on the site for our target accounts. For data quality, our primary use case is to power our lead generation forms. Clearbit requires users to enter less data and significantly improves our conversion rate.
  • Accurate data on accounts and contacts.
  • Good match rate on accounts visiting our site.
  • Solid account team and support.
  • None that I can add
Well suited to businesses seeking to deploy ABM and those who require accurate contact and account data.
May 21, 2019

Clearbit review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
As the only lead development rep, I use the Clearbit extension often. Clearbit allows me to quickly search for leads and build lists right in a Google sheet. The extension makes it easy to search for both companies and prospects. I can also quickly search for leads right in my CRM by using the Salesforce/Clearbit integration.
  • Clearbit makes building prospect lists fast and easy.
  • Clearbit has a great integration with Salesforce.
  • The Clearbit Chrome extension is a quick and easy way to search/build lead lists right in Google.
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Overall I think the prospecting aspect of the product is good. Depending on the industry you are targeting, the data might not be the best. They do provide you with a data test prior to purchasing, which I highly recommend. If you know exactly who your target prospect is and the data is there, this is a great tool. If you're not sure who you're trying to target, this is probably not the best tool.
Score 6 out of 10
Vetted Review
Verified User
We use Clearbit enrichment. It's technically used by the sales and marketing department for data enrichment aka updating data regarding accounts and prospects, such as revenue, names, emails, etc. We use it to see active prospects at their jobs like "are they still there" and leverage that to make sure we are hitting the right people at the company.
  • Data enrichment.
  • Telling us if a contact is no longer active at a company.
  • Providing additional information around the account and prospect like LinkedIn links, etc.
  • More actionable reports.
I think if you have a very large database, Clearbit is well suited to handle large amounts of data and enrich it. Enrichment is strong for marketing teams to pipe contacts through their marketing nurturing programs. We only have a piece of the Clearbit stack. I know they offer other services like prospecting which is more designed for a sales rep getting better information to make selling easier.
Jordon Sargent | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've used Clearbit for years, now. Clearbit is a Data Enrichment & Lead Prospecting tool. It's currently linked with our company's CRM (Salesforce). It's making our job easier as sales reps to provide additional data on prospects that we would otherwise have to spend time hunting for.
  • It does a great job of scraping the web to find additional information about people.
  • It will not provide false information. If it can't find something/someone, it just won't post it.
  • Being able to get additional contact information would be awesome.
  • A while back there was a new feature released that we didn't know about. We missed out on some cool features for a while cause we didn't simply "refresh."
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional.
November 30, 2018

Better options abound

Score 3 out of 10
Vetted Review
Verified User
Incentivized
Clearbit was used by reps in our organization to find contact information for companies and people they were prospecting into. It was implemented to be a potential replacement to Data.com

All AEs and SDRs had access, and the primary use was within SFDC. We no longer use Clearbit, as there were numerous issues with UI, data quality and support.
  • The staff at Clearbit is quite friendly.
  • The SFDC integration could be something really powerful if bugs are worked out.
  • Pricing is not astronomical.
  • Lots of issues with data quality
  • Lots of issues with data availability, period. Lots of large companies would have 5-10 total contacts, none being the depts. we needed
  • Not a particularly friendly UI
Well suited if you are going after C level executives that have been with the company for a while at a larger firm.

It will be less appropriate in the SMB space, where company contact information is a bit harder to find. It also makes the most sense for full time prospect
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use clearbit to enrich anonymous web traffic as well as enrich incoming leads with information we don’t want to ask for, such as title and geo. It helps us add a layer of certainty to the previously unknown activity our website experienced.
  • IP reverse lookup
  • Lead enrichment
  • Drift integration
  • More robust forms product
great for b2b companies that could make sure of knowing who is coming to their site. When the lead volume increases to a point that manual enrichment does not make sense.
Michael Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Clearbit has been offered to the entire sales staff as an add on for use in helping to prospect for new customers. The entire sales staff has been trained on the use of Clearbit, but it is not a required use for everyone on the sales team.
  • It provides good data for contacting customers by having their emails readily available.
  • It enables users to find additional contacts and their LinkedIn profiles to better understand their position within companies that user is trying to sell to.
  • Clearbit enables users to be able to easily add contacts into salesforce, making for cleaning data into the CRM and ensure better contactablity of contacts.
  • Clearbit does not always have insight into new start up businesses, so that if you if your targets are start up companies, or companies in an early growth mode, it is perhaps not the best use for contacts at companies of that nature.
  • Sometimes Clearbit is wonky on initial install as far as adding contacts, also, a big drawback is that it works only in chrome, but for our salesforce, we must use IE only for much of the functionality, so having to swap back between Chrome and IE on two screens can be confusing. Cross functionality would be a big improvement. If your CRM does not allow for use in chrome, Clearbit may not be a good fit for your company.
  • Contacts at some legitimately larger companies is not complete, as such it does cast doubt as to how extensive Clearbit's information is for other mid-size and enterprise level companies.

For mid-sized multi-location businesses, Clearbit has provided additional contacts that I was unaware of, their email and phone contact information.

For a start up which is in growth mode, Clearbit was only able to provide existing contact names that I already had been in contact with, and did not provide insight below the C-Level.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is used by our marketing team to generate leads and contacts for our sales team. It allows us to build out for our events based on targets and region, providing us with 80 matching fields. The software also enriches current data we have already put into Salesforce and updates the information every 30 days. The program allows us to filter by name, title, department, and title level. Clearbit acts as another contact holder as well and copies their information in our CRM set up. The product is relatively new, but they work closely with us to help make it fit our specific business needs.
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
  • There is not an exact region search per se. The search option pulls mostly from the region specified but not only.
  • Each search is limited to 20 contacts per account, but you can go back and search again for 20 additional.
  • The prospector feature includes existing prospects as part of the 20 limit, so you have to be more specific in the search.
ClearBit is great for building out broad lists of contacts from all types of companies. It works well for us especially when we need to send out a mass email last minute to get attendees to come to our events. I think for a company that has closer relationships with their customers it might not work as well. It is best suited for a B2B, not B2C.
November 26, 2018

I'm a fan.

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is being used sporadically within our sales organization. It is not company-wide and isn't standardized across all employees, but is rather discovered by each individual.
  • Salesforce account enrichment
  • Salesforce contact enrichment
  • Accurate prospecting data
  • Other competitors provide more detail with prospects
  • UI isn't as good as other prospecting tools I've used
  • Lack of some functionality
Clearbit is well suited within a prospecting motion at the top of funnel in sales. It is less suited for identifying topic areas of discussion with those prospects.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Clearbit Reveal to help deanonymize website traffic. It helps give context to who are visitors are, what industries they come from, and what technologies they use so we can better tailor our site messaging and CTAs.
  • inexpensive in relation to competitors
  • alerts & notifications for cross-departmental communication
  • data accuracy
  • a better dashboard (i know there's one in beta)
Clearbit Reveal is a must-have for B2B companies. It gives insight into who's on your site and how they are navigating your content.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Clearbit for identifying key people within a company and their email addresses. It's being used by our entire sales department. We do a ton of prospecting which is mainly email outreach.
  • Clearbit is very easy to use and intuitive. No training necessary.
  • The accuracy of the emails addresses is remarkable. I'd say over 98% accurate.
  • It keeps previous company searches easily accessible for multiple searches. This makes searching via Clearbit extremely fast.
  • They don't have all the employee's contact information. So even if you know someone who works there Clearbit may not have their contact info. But because of their email accuracy, I can often figure out the email address needed based on others email format.
Clearbit is great for prospecting and research.
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