CleverTap

CleverTap

About TrustRadius Scoring
Score 8.3 out of 100
CleverTap

Overview

Recent Reviews

CleverTap Review

10
June 28, 2019
We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey …

CleverTap: Analytics At Scale

9
March 27, 2019
CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of …
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Pricing

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What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s…

Entry-level set up fee?

  • Setup fee optionalOptional
For the latest information on pricing, visithttp://clevertap.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

According to the vendor, key features and business benefits include:

  • Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
  • Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
  • Pivots: Correlate and visualize billions of data points to get advanced customer insights.
  • Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
  • Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
  • Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
  • Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.

CleverTap Features

  • Supported: Segmentation
  • Supported: Funnels
  • Supported: Retention Cohorts
  • Supported: Pivots
  • Supported: Flows
  • Supported: Rich User Profile
  • Supported: Uninstall Tracking
  • Supported: Device Crossovers

CleverTap Screenshots

CleverTap Mobile App DashboardCleverTap HomepageCleverTap Cohort AnalysisCleverTap Create New Push NotificationsCleverTap Create SegmentsCleverTap Segmentation Reports

CleverTap Video

With CleverTap, User Onboarding gets super easy. We help you analyze user data and get actionable insights in real time. No more brute force approaches to onboard new users!

CleverTap Integrations

CleverTap Competitors

CleverTap Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

CleverTap Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

Comparisons

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Reviews and Ratings

 (19)

Ratings

Reviews

(1-9 of 9)
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Manan Shah | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Clevertap is primarily used for sending omnichannel campaigns, Segmentation, and Retention initiatives. It is also used for drip campaigns, trigger-based campaigns, and personalization initiatives.
  • Omnichannel journeys.
  • App Analytics.
  • Campaigns.
  • Marketing Automation.
  • Flexibility of keeping more data.
  • WhatsApp for business Integration.
  • Email domain reputation management.
It is great to manage campaigns and drive retention and engagement through CleverTap. The different types of events help in real-time data and make live segments. Trigger-based campaigns can help resolve drops in the app-website journey.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Clevertap for behavioral analytics and customer engagement. We create targeted campaigns for specific segments, analyze campaign performance and take marketing decisions based on the engagement data. We intend to use it extensively but there are constraints with respect to many features not up to the mark OR due to broken features. However, the combination of SMS, Email, Push and In-App notifications make it a good tool to have.
  • Multi-platform engagement
  • Funnel Data
  • Marketing automation options
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use it to launch Whatsapp, Push notifications and SMS to our existing base of customers, in order to enhance the commercial results of our company. It allowed us to easily create segments within our database, and to schedule campaigns on a daily basis for different areas of the company. It really allowed us to ramp up our communication with our customers.
  • SMS
  • Push Notifications
  • Segmentation of Customers
  • Identifying customer behavior
  • Ease of use for new users
  • Tutorials
Clevertap is awesome if you have a mobile app and you constantly want your customers to access it. It will very easily fit your marketing department schedule and can be used by many users at the same time. The approval for campaigns is also very easy and flexible, can be done on the go by any user with the appropriate credentials.
Score 7 out of 10
Vetted Review
Verified User
Review Source
To mostly send PNs, IGPs, and engagement campaigns, the only problem I personally feel is that the ability to upload and download the data it takes too much time, it should have a shortcut or quick upload feature to the data and a status bar which shows the percentage of the data being uploaded.
  • Sends PNs
  • Shows IGPs
  • Downloadable data
  • SMS [campaigns]
  • Email [campaigns]
  • A monthly or weekly check in from CSM would boost the productivity.
  • An automated data reports to be sent via emails.
  • A KT on new features realize in details.
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use CleverTap to test analytic events and push notifications for our Android app. With the help of CleverTap, we replicate the notifications and events on the Test environment. It is a great tool for our business team as they can set multiple notification campaigns for their preferred target audience. They even use it to analyze the trends amongst the users and taking informed decisions based on the data available. A great tool to have in your kitty as a software engineer, very easy to use and learn.
  • Push Mobile Notifications.
  • Analytics Events.
  • Notification Campaigns.
  • Finding a user profile could beceom easier as it is a lengthy process currently.
  • Sometimes the profile takes too long to update hence, the old fcm token fails to update which eventually blocks the testing of our push notifications.
  • Clevertap could be fast in general and be good with error messages, at times when notifications fail, the reason remains unknown which makes it difficult to debug.
It is best suited to test push notifications and analytics events. It is also a great tool to see trends amongst the users and make informed decisions based on them. Things, where CleverTap is less suited, are like updating the user profile, finding the user profile, these two tasks take a lot of time, for example finding a user profile is a very lengthy process.
Rajat Khatri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Clevertap is used for 2 purposes - Website Analytics and Retargeting

It's been used across all our 11 websites and business to track user journies on the website and therefore re-engage them from some critical funnels.

It helps us solve the below issues:
- Where are users clicking past a particular click
- How are they navigating across the website
- Helps us strategize with offers on a real-time basis to further engage the users and convert them
- Create funnels and see the drop-offs, more importantly where they are dropping off
  • Web Analytics - understanding of how users are navigating on the website
  • Re-engagement - how to engage the users if they drop off from a particular step
  • Funnels - How are users navigating from 3-4 page routes predetermined by the business
  • Forward Flows - How and where are users moving forward on a particular page
  • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
  • CleveTap is a bit complicated to integrate into the website
  • CleverTap has too many reports inbuilt which sometimes create confusion as to which report to use
Clevertap is well suited for business where
- You need to see how users are moving across the pages on the website, where are they dropping off, what pages are they moving to, and from which pages are they dropping
- It helps business to re-engage the users who are thinking of dropping off by giving them real-time offers/ strategies or options of products
Score 9 out of 10
Vetted Review
Verified User
Review Source
CleverTap is being used by multiple departments in the organization -- by marketing for sending out user communications, by the product team for user behavior and funnel analysis, by the leadership team to review the user and booking trends, by engineering to measure the impact of their changes on various KPIs/events, and by the analytics team to create retention/funnel/trends dashboards, etc.
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
  • Speed: when using a large data sets, the query processing tends to become slow.
  • Attribution: attribution for paid channels is still not robust, and could be improved.
  • Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
For their expertise and timely resolution to our issues.
June 28, 2019

CleverTap Review

Julio Boschi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performances such as user engagement, user cohorts, AB tests, uninstalls etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
It is well suited for apps that intend to keep track and boost its user's engagement, for apps that want to deliver personalized content getting better results in return, and for apps which business requires constant interaction with its users. It is also great for apps that want to manage their KPIs on a very detailed level. It is not suited for apps that do not have development people able to keep it updated and fully integrated. CleverTap demands some tech work since it is constantly launching new features.
Score 9 out of 10
Vetted Review
Verified User
Review Source
CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of time on our site to research various things, the amount of data generated is captured in CleverTap. We use it for marketing to target a super concentrated set of users with relevant messaging.
  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
From my experience, CleverTap works great where you have a ton of data being collected by users in a product that involves lots of steps. That gives you enough places to capture data and target users. So, e-commerce is great! Mobile apps that are consumer-facing and, to some extent, SaaS products can use it too.