Great for App and omnichannel experience
Clevertap is primarily used for sending omnichannel campaigns, Segmentation, and Retention initiatives. It is also used for drip …
Overview
What is CleverTap?
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent…
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What is CleverTap?
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s…
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For the latest information on pricing, visithttp://clevertap.com/pricing
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- Premium Consulting / Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is CleverTap?
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.
According to the vendor, key features and business benefits include:
- Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
- Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
- Pivots: Correlate and visualize billions of data points to get advanced customer insights.
- Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
- Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
- Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
- Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.
CleverTap Features
- Supported: Segmentation
- Supported: Funnels
- Supported: Retention Cohorts
- Supported: Pivots
- Supported: Flows
- Supported: Rich User Profile
- Supported: Uninstall Tracking
- Supported: Device Crossovers
CleverTap Screenshots
CleverTap Integrations
- Twilio Segment
- Shopify
- WooCommerce
- Unity
- React Native
- Magento Commerce
- part of Adobe Commerce Cloud
- Cordova
CleverTap Competitors
- Mixpanel
- Localytics
- WebEngage
- Braze (formerly Appboy)
- Amplitude
CleverTap Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
CleverTap Customer Size Distribution
| Consumers | 5% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(23)Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
April 14, 2022
Great for App and omnichannel experience
Clevertap is primarily used for sending omnichannel campaigns, Segmentation, and Retention initiatives. It is also used for drip campaigns, trigger-based campaigns, and personalization initiatives.
- Omnichannel journeys.
- App Analytics.
- Campaigns.
- Marketing Automation.
- Flexibility of keeping more data.
- WhatsApp for business Integration.
- Email domain reputation management.
March 26, 2022
Good tool for marketers, needs improvements
We use Clevertap for behavioral analytics and customer engagement. We create targeted campaigns for specific segments, analyze campaign performance and take marketing decisions based on the engagement data. We intend to use it extensively but there are constraints with respect to many features not up to the mark OR due to broken features. However, the combination of SMS, Email, Push and In-App notifications make it a good tool to have.
- Multi-platform engagement
- Funnel Data
- Marketing automation options
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
March 21, 2022
Make your customers return to your app!
I use it to launch Whatsapp, Push notifications and SMS to our existing base of customers, in order to enhance the commercial results of our company. It allowed us to easily create segments within our database, and to schedule campaigns on a daily basis for different areas of the company. It really allowed us to ramp up our communication with our customers.
- SMS
- Push Notifications
- Segmentation of Customers
- Identifying customer behavior
- Ease of use for new users
- Tutorials
December 29, 2021
Go with it if you want to drive retention & enagagement
To mostly send PNs, IGPs, and engagement campaigns, the only problem I personally feel is that the ability to upload and download the data it takes too much time, it should have a shortcut or quick upload feature to the data and a status bar which shows the percentage of the data being uploaded.
- Sends PNs
- Shows IGPs
- Downloadable data
- SMS [campaigns]
- Email [campaigns]
- A monthly or weekly check in from CSM would boost the productivity.
- An automated data reports to be sent via emails.
- A KT on new features realize in details.
July 26, 2019
Must-have powerful tool for mobile marketing!
CleverTap is being used by multiple departments in the organization -- by marketing for sending out user communications, by the product team for user behavior and funnel analysis, by the leadership team to review the user and booking trends, by engineering to measure the impact of their changes on various KPIs/events, and by the analytics team to create retention/funnel/trends dashboards, etc.
- User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
- Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
- Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
- Speed: when using a large data sets, the query processing tends to become slow.
- Attribution: attribution for paid channels is still not robust, and could be improved.
- Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
June 28, 2019
CleverTap Review
We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performances such as user engagement, user cohorts, AB tests, uninstalls etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
- Journey campaigns
- User segmentation
- Performance tracking
- Its customer success team is great
- It does not have a built-in SMS provider.
- I does not have a built-in email provider
- It gets pricier as you keep piling up data to be stored.
March 27, 2019
CleverTap: Analytics At Scale
CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of time on our site to research various things, the amount of data generated is captured in CleverTap. We use it for marketing to target a super concentrated set of users with relevant messaging.
- Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
- Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
- Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
- I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.