CleverTap Reviews

5 Ratings
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Score 9.0 out of 100

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Julio Boschi | TrustRadius Reviewer
June 28, 2019

CleverTap Review

Score 10 out of 10
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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.
CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and suggestions from time to time, which is pretty helpful.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.
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About CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

According to the vendor, key features and business benefits include:

  • Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
  • Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
  • Pivots: Correlate and visualize billions of data points to get advanced customer insights.
  • Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
  • Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
  • Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
  • Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.

CleverTap Features

Additional Features
Has featureSegmentation
Has featureFunnels
Has featureRetention Cohorts
Has featurePivots
Has featureFlows
Has featureRich User Profile
Has featureUninstall Tracking
Has featureDevice Crossovers

CleverTap Screenshots

CleverTap Integrations

Segment, Shopify, WooCommerce, Unity, Magento Commerce, part of Adobe Commerce Cloud, Cordova, React Native

CleverTap Competitors

Mixpanel, Localytics, WebEngage, Braze (formerly Appboy), Amplitude

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

CleverTap Customer Size Distribution

Consumers
5%
Small Businesses (1-50 employees)
35%
Mid-Size Companies (51-500 employees)
40%
Enterprises (> 500 employees)
20%

CleverTap Support Options

 Free VersionPaid Version
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

CleverTap Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:All
Supported Languages: All