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What is ClickFunnels?

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

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Recent Reviews

TrustRadius Insights

ClickFunnels has become an invaluable tool for businesses and marketers, providing a simple and intuitive way to generate and track leads. …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Landing page A/B testing: (11)
  • Real-time analytics dashboard (12)
  • SEO tools (10)
  • Optimization recommendations (8)
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per month

ClickFunnels Platinum


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per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

Avg 6.0
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Product Details

What is ClickFunnels?

ClickFunnels Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

Reviewers rate Landing page A/B testing: highest, with a score of 3.6.

The most common users of ClickFunnels are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

ClickFunnels has become an invaluable tool for businesses and marketers, providing a simple and intuitive way to generate and track leads. Users have praised the software for its ability to create highly specific landing pages without the need for a web developer, saving both time and cost. By combining website, pop-up, CRM, and email autoresponder functionalities, ClickFunnels offers a comprehensive solution for creating effective sales funnels.

Marketing departments and agencies have utilized ClickFunnels to advertise guides, offers, strategy calls, events, and conferences. The software enables the creation of various types of funnels such as sales lead funnels, shopping cart pages, membership site portals, and webpages. Integration with popular platforms like Stripe payments, ActiveCampaign email automation, and Calendely booking events is also possible through ClickFunnels.

The versatility of ClickFunnels extends beyond marketing and sales. It has been used in mental health counseling and coaching to provide a platform for video products and books promotion on social media. Furthermore, the software helps users diagnose customers, target advertising efforts, and offer support. With a wide acceptance in the market and a supportive community, ClickFunnels has become the preferred tool for creating landing pages, sales pages, and bridge pages for online marketing.

While many users have found success with ClickFunnels, there have been some challenges reported. Some users have experienced difficulties with basic features like uploading contact lists, leading to frustration. Additionally, some users have switched to alternative platforms due to issues with email delivery and creating easy-flow landing pages.

Overall, ClickFunnels offers powerful features for lead generation, landing pages, online courses, and more. It simplifies the process of creating marketing and sales funnels while offering flexibility in integrations. Whether it's capturing leads or selling products online, ClickFunnels proves to be a valuable tool for streamlining business operations and driving revenue growth.

Intuitive User Interface: Users have consistently praised ClickFunnels for its intuitive user interface, with many stating that it is easy to use and customize. Some reviewers mentioned that even non-designers are able to create branded pages quickly thanks to the drag and drop feature and simple templates.

Powerful Sales Funnels Feature: The software's biggest strength, as identified by users, is its sales funnels feature. Many customers appreciated being able to create a series of interconnected pages that guide visitors from being a mere visitor to a paid customer. This eliminates the need for multiple systems and streamlines processes such as page building, shopping cart management, email marketing, and CRM.

All-in-One Solution: ClickFunnels was highly regarded by users as an all-in-one solution that provides the functionality of multiple software tools at a reasonable price. Several reviewers found it cost-effective and appreciated having their processes streamlined within a single product. Additionally, the availability of extensive training materials such as guides, templates, and a YouTube channel was seen as a great advantage in getting up and running quickly.

Confusing and time-consuming initial setup: Many users have found the initial setup process of ClickFunnels to be perplexing and time-consuming, especially when starting a project from scratch. The complexity involved in configuring the software for specific client needs has been cited as a major drawback.

Poor design of landing pages: Several users have expressed dissatisfaction with the design options available in ClickFunnels for creating landing pages. They feel that the pre-designed templates lack professionalism, potentially damaging a brand's image and credibility.

Lack of intuitive user navigation: Users have reported difficulties navigating through ClickFunnels' interface, particularly when using the software for course delivery purposes. Some find it challenging to locate essential features and perform tasks efficiently, indicating a need for improved user intuitiveness.

Users commonly recommend the following:

  1. Trying ClickFunnels and following the instructions. Users suggest giving ClickFunnels a try, especially if you are serious about starting your own business. They emphasize the importance of following the instructions provided, indicating that it is crucial to maximize the benefits of using the tool.

  2. Joining the One Funnel Away Challenge. Many users recommend joining the One Funnel Away Challenge for guidance and accountability. They believe that this challenge provides valuable marketing training, helps with mindset and momentum, and offers support throughout the process.

  3. Utilizing Acuity Scheduling. Some users suggest trying Acuity Scheduling as a great business investment. While not directly related to ClickFunnels, they mention it as an additional tool that can be beneficial for scheduling and managing appointments.

Overall, users recommend ClickFunnels for its capabilities in building traffic, targeting customers, designing pages, and implementing funnels. They believe that ClickFunnels offers a comprehensive package with valuable information and training, making it worth the investment for businesses selling online or looking to expand.

Attribute Ratings


(1-25 of 33)
Companies can't remove reviews or game the system. Here's why
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Webpage builder is simple to use
  • Allows for sale funnels setup in straightforward way
  • Provides a lot of marketing related educational content
  • Makes integrations with common digital marketing platforms
  • Email marketing is not available in all plans and where available, its clunky to use
  • Certain element formatting options aren't available via user interface
  • Be nice to have ability to have multiple opt-in forms in one page like a website
April 28, 2022

ClickFunnels Review

Matthew Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Duplicating funnel sites
  • Sharing of funnels
  • A/B testing of landing pages
  • Sometimes it can be a bit slow
  • More advanced email integration with the basic plan would be good, rather than needing to spend 3x the amount to get email
  • It sometimes glitches when saving changes.
Alyssa Kuhn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to create sales pages
  • Offers split testing of landing pages
  • Integrates easily with stripe for payment processing
  • Not mobile friendly.
  • The reset password doesn’t always work for my members.
  • Not a ton of room for customization with drag and drop for creation of sales pages.
Luis Alfonzo Camejo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • No-code Landing Pages & Sales Pages.
  • Great education.
  • Membership areas.
  • Easy-to-use and small learning curve.
  • Speed (which they are fixing with their new 2.0 software)
  • Backend functionality can have a steeper learning curve.
  • Their email marketing solution is a bit clunky.
Score 7 out of 10
Vetted Review
Verified User
  • Drag n Drop
  • Easy Text Editor
  • Decent looking theme templates
  • Great training materials
  • FunnelFlix is worth the price alone if you're into Marketing
  • Slow load times
  • Glitchy
  • Connecting to domains is ridiculously complicated
  • Adding products is just plain ridiculous the way it's set up
  • not much customization over the membership area
Jason Rutel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Building A/B test funnels quickly and showing the results so you can integrate quickly.
  • Ability to share elements between funnels and create variations as needed
  • Integrate with other platforms and create a single selling machine
  • Bump offer design options are limited and look dated
  • When you go to duplicate a funnel, you have to go through and re-enter all the product information which is a pain
  • There is room to improve the UI and style options to make funnels more attractive.
Duane Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Developing our funnel plan.
  • Building landing pages, sales, and members content.
  • Easy data tracking to identify the weak points and where we need to improve.
  • Accelerates our A/B testing phase.
  • We don't actually have ownership of the pages we build. Everything is owned by ClickFunnels.
Score 9 out of 10
Vetted Review
Verified User
  • Creates sales funnels rather than online company brochures (aka traditional websites)
  • Sales automation
  • Integrated CMS with tags
  • Built-in private membership area for delivering content
  • Sales and conversion reporting
  • WYSIWYG page builder
  • Excellent, responsive support
  • Unable to change a customer's email address -- this is a BIG problem for some customers
  • WYSIWYG page editor is good, but could be better
  • Sales stats do not reflect refunds (not sure why not)
  • ClickFunnels is not remotely easy to use for blogging
Christopher Ahles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Helps direct and connect our company with people to the correct service they need.
  • Very easy set up and customer support.
  • The one funnel away is an underrated tool.
  • Would definitely like the integrations to be improved.
  • If you're not tech savvy, this will be hard at first.
  • Wish they had different paying options.
Chandler Elmore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Ease of use is the big one for our organization. It has a simple design and implementation interface that anyone can use and or go into and edit certain page features.
  • Consistency and reliability. Though I am sure there have been issues with ClickFunnels for some users, we have never had an issue and it works well for all of our clients across different industries.
  • The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
  • The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
Kate Murray, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Create Landing Pages and Sales Pages Quickly and Easily: They offer a variety of templates for different purposes (i.e., for Lead Magnets, Digital Downloads; Webinars; and Sales Pages). So any member of your team, even if they are not a developer can change the colors, fonts, photos, and text and have the page ready to go in a matter of minutes.
  • Mobile Optimization: The software itself has a very easy to use an intuitive option for mobile optimization. A menu pops out from the right-hand side and provides options for easily changing the size of the font, or adding a particular element to only the desktop or only the mobile version. I've never seen an easier way to optimize for mobile.
  • Integrations: Connecting to my email marketing software and my course delivery platform couldn't be easier. To implement specific automation, I prefer to use a more sophisticated email marketing option. The ability to make it all appear seamless on the customer journey is what sealed the deal for me.
  • Membership Area: ClickFunnels has a built-in membership area, but it does not allow for very much customization. If you need something very simple, it does the job, but when delivering content to a closed audience such as a course, you are better off with a Learning Management System that is created for that purpose. This is a good thing though, in my opinion, software needs to stick to what they do best and be the best at it. There are too many software companies that try to be everything to everyone and have "all in one" solutions. In that situation, they are not good at any resolution. Clickfunnels is perfect for building sales pages, and that is what they do best.
  • Affiliate Portal: ClickFunnels has a vast army of affiliates. However, their reporting system is TERRIBLE. You can't even see how many links you have referred to. This is by far the biggest drawback. According to my link tracking software, I've referred over 3,000 clicks between my blog post reviews, YouTube reviews, and members of my audience on social media, yet I have not had one single sign up. I think this is misleading and not transparent. They need to have better affiliate tracking analytics for their affiliates.
  • Customer Service: There is nothing I dislike more than a company that farms out all their customer service overseas. There is a significant language barrier in this industry, and most problems can be solved very quickly if you employ people who understand the product and the industry. Unfortunately, I had an experience with a very simple question. Still, the customer service rep did not understand my question, so it took four days to resolve between going back and forth over email because of the time difference. If I were speaking to someone from the USA who understood my issue, it could easily have been resolved within minutes. Eventually, I was the one who discovered that their documentation was incorrect, and that was the reason my issue wasn't able to be resolved easily.
Bailey Witt, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
  • It does not have email blast functionality, or multi-step workflows, so it can't completely replace a marketing automation tool or email marketing software like Mailchimp. It needs a co-pilot to really make your business a marketing machine.
  • Setting up funnels can be tricky sometimes. There are several different places to change URLs for your pages which can be confusing. You have to create a domain or subdomain to use for your pages, otherwise they get an ugly URL. Automated emails are not as simple to create as other tools, and it's not drag-and-drop.
  • It doesn't have the CRM functionality that other marketing tools have. It does capture the name and email address of your leads, but it has to send them to another tool, at least in the base version.
Tina Keys | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Lots of training in the member area.
  • Lots of resources and information on Facebook groups.
  • Know-how pages behind help button.
  • They need to find a simple solution for beginners, as the number of things to do is overwhelming.
  • They need to qualify their coaching applicants better, and be able to say no if it is not a good fit.
  • The need to approach training programs with less greed and more support.
Score 8 out of 10
Vetted Review
  • Speed to market - love the speedy implementation of the funnels.
  • Integrations - easily integrate email drip and payment gateways.
  • Split Testing designs - quickly test and make changes to ensure you have a converting funnel.
  • Missing- internal Calendar functionality links for clients to auto-schedule an appointment.
  • Metrics - ClickFunnels fall very short on metrics. I want to know who watched videos, how much they watched, or advanced through a video. No, CTA's!
  • Reporting - I want the DATA!!! Analytics is SO important!
Score 10 out of 10
Vetted Review
Verified User
  • ClickFunnels makes my business look professional, and feels like it adds that extra 'pop' to really wow both new and repeat customers.
  • ClickFunnels has amazing customer support. Even when I'm confused on something, I feel completely confident that it will be resolved with a member of their support team.
  • ClickFunnels by itself doesn't have some functions I feel are necessary and requires additional coding for these functions. They are provided with a separate service, which also has a learning curve.
  • ClickFunnels can be a bit of a learning curve by itself and at first it can feel a bit overwhelming and daunting. I am a pretty techy person, and I still felt this way so I can only imagine for someone less familiar with techy things.
Gretchen Maurer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Everything has clear step by step videos and a great help team.
  • I got personalized help and even a video of my page from their support team.
  • Some people may be turned off by some of the personalities.
  • I would try to use some other free course sites to become aware of the icons and terms that most platforms use. If you are just starting out it will be overwhelming but give it a go.
page V | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Landing page software: A great one-page microsite where you can host your guides, offers, event information... (please note, this should not replace a mature company website).
  • Integrations: This software integrates with just about everything - so it's easy to collect information here and then migrate it into your real Customer Relationship Management system or ESP (email service provider).
  • Easy, basic CRM: For the new business owner, or for someone who has an opt-in offer, this software creates a four-in-one landing base to begin part of a customer journey. (please note, this does not replace a real CRM or email software for a mature business owner or for a bigger brand.)
  • Pop-up software: Allowing you to collect user information and allow people to opt-in to marketing messages or offers.
  • A/B testing: The ability to create and test offers, different landing pages, and variables to understand what their audience truly desires.
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
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