Bussi is a ride-hailing app in Mexico City with more than 60 routes, 32,000 active users a month, and more than 138,000 registered users. To communicate with our users, we use a variety of services including ClickSend. We believe nothing is more direct than SMS so if you have something important to communicate and is urgent SMS is your choice. We usually send 2 kinds of campaigns with ClickSend: general/promotion campaigns to different lists of segmented users (segmented per route, area, kind of engagement) or for sending automated SMS, for example, a welcome SMS or a discount. This kind of action lets us be closer to our users and it has shown to be effective as the retention increase and the churn decreases.