A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Professional blogger, writer, journalist at Sharon Hurley Hall, Writer (1-10 employees employees)
Pros
Clicky wins out because it's extremely user-friendly and even a novice can quickly understand how to configure it to get meaningful data.
If you're managing multiple sites, the ease of copying your favorite dashboard views to another site is another big plus.
And the bounce rate metric is different from any other I've seen - really great for tracking blog visitors who may look at a single article before going elsewhere.
Cons
It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.
Return on Investment
Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.
