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Cloudingo

Cloudingo

Overview

What is Cloudingo?

Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

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Recent Reviews

TrustRadius Insights

Cloudingo is a highly effective tool for data governance in Salesforce, providing users with the means to clean up and manage their leads, …
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Dedup with Cloudingo

6 out of 10
July 20, 2015
Incentivized
Cloudingo is being used to clean up and deduplicate Salesforce objects. We can only really automate the use of Cloudingo for leads due to …
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $83 per month
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Product Demos

How to improve Salesforce data quality - Cloudingo demo

YouTube
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Product Details

What is Cloudingo?

Cloudingo Video

What is Cloudingo?

Cloudingo Competitors

Cloudingo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

Cloudingo starts at $83.

DemandTools and Talend Data Fabric are common alternatives for Cloudingo.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of Cloudingo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Cloudingo is a highly effective tool for data governance in Salesforce, providing users with the means to clean up and manage their leads, contacts, and accounts based on case history. According to users, Cloudingo stands out as a more advanced and user-friendly solution compared to other options available on the AppExchange. With Cloudingo, users are able to merge duplicate records effortlessly and ensure that leads are converted to contacts within the appropriate account. The software offers a single dashboard view that allows users to assess the quality of data in their CRM and perform individual or group merges and conversions. By keeping the CRM clean, Cloudingo enables sales and marketing departments to focus on outbound marketing without worrying about dirty or outdated data.

Many users have expressed their appreciation for how Cloudingo has helped them tackle large volumes of duplicate records, including accounts, contacts, and leads. The software's import wizard allows for efficient de-duplication and importation of new record lists, eliminating cumbersome manual vlookups. System administrators of Salesforce find Cloudingo particularly valuable for handling extensive data cleaning and deduping tasks related to contacts and accounts. In addition, non-profit organizations frequently utilize Cloudingo to identify and merge duplicate contact records, especially in grant programs where applicants often create duplicates or internal staff inadvertently generate duplicates.

Cloudingo's address cleaning and standardization modules are instrumental in updating address records within Salesforce, ensuring precision when sending physical mail to clients. Moreover, the software's capacity to identify and remove duplicate email addresses ensures that outbound marketing emails reach the correct recipients. However, it is worth noting that while Cloudingo can automate the deduplication process for leads, manual handling is required for accounts and contacts to avoid any potential data loss issues. Overall, Cloudingo has gained popularity among users as a reliable solution for maintaining data integrity within Salesforce while streamlining operational efficiency.

Powerful Automation Engine: Many users have found the automation engine in Cloudingo to be extremely powerful, allowing them to configure the software to handle a large number of fields and perform different actions based on the master record.

Unique Visualization of Problem Areas: The unique visualization of problem areas in Cloudingo, using a dashboard concept with tiles, has been appreciated by users. This clear and intuitive way to analyze data and identify potential duplicate records has been highly valued.

Implementation of User Suggestions: Users have praised Cloudingo for its innovative approach to incorporating user suggestions. They have been impressed that the company implemented every suggestion and even added additional features that users hadn't thought of.

Slow processing speed: Some users have mentioned that Cloudingo is slow, especially when it comes to mass cleaning records. They have expressed frustration with the lack of quick processing power, which can impact their productivity.

Lack of trust in automated processes: Several users have expressed a lack of trust in the set up of the Cloudingo platform to conduct deduping or converting without human supervision. They feel uncertain about relying solely on automated processes and prefer having human oversight to ensure accuracy and avoid errors.

Inadequate onboarding and training: Users have found the onboarding and training process for Cloudingo to be lacking. They mention having to figure out many functionalities and 'rule' settings on their own, which can be time-consuming and frustrating.

Users of Cloudingo have provided several recommendations based on their experiences with the product. Some of the common recommendations include:

  1. Running merge scenarios in a full sandbox before committing to live automation. This allows for a better understanding of how Cloudingo will handle duplicate accounts and ensures data integrity.

  2. Pairing Cloudingo with data.com for better coverage. By combining the capabilities of both tools, users can achieve more effective data cleansing and management.

  3. Creating multiple search filters and reviewing records before merging. This approach allows for a more thorough evaluation of potential duplicates and reduces the risk of unintentionally merging incorrect records.

In addition, users find Cloudingo to be a powerful de-duping tool that is worth the investment. They appreciate its ability to clean up duplicate accounts, import new leads, and provide quick and easy setup. The customer service and support from Cloudingo's team are also highly regarded by users.

Attribute Ratings

Reviews

(1-1 of 1)
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James Winslow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Cloudingo is our primary means of data governance in Salesforce. When I took over the Salesforce database a few years ago I realized just how bad things where in terms of data quality. There are a number of solutions on the AppExchange (some with longer track records) but after demos and trials of a number of them I quickly found that Cloudingo was far more advanced and actually easier to use. In my case, I am cleaning up leads, contacts, accounts based on case history. When I say case I see I mean in a legal sense (not Salesforce cases). We have custom objects that hold a lot of this data and that data is tied to various contacts, accounts and leads.

I am the Salesforce admin by default. I enjoy technology and I like thinking about better ways to do things. Cloudingo has allowed me to clean up our data to a point where we can actually think about outbound marketing and not be worried about doing so.
  • The automation engine is extremely powerful. I have over 500 fields on some objects and I want to do different things with that data depending on what the master record is. I was able to configure Cloudingo do all this. i.e. set it and forget it and I just get an emailed report.
  • Visualization of the problem areas is completely unique. Cloudingo has a dashboard concept with tiles and those tiles represent ways of looking at the data and potential duplicate records.
  • Innovate - every suggestion I've given them they have implemented and then some. Cloudingo really pushes the pace and I am always thankful when new releases come out because they put in cool stuff that I would have never thought of.
  • I would love to have a multi-user mode. I realize this very difficult though given I as an admin can see records my peers cannot.
Cloudingo does particularly well with large data sets. This was my issue and why I why I went with Cloudingo. The more data you have the longer it is going to take to analyze and Cloudingo is blazing fast for our database size. I am in a user group with someone who deployed Cloudingo to an org with 70 million leads, contacts, accounts and it just mows through it. I guess that is the power of the cloud!
  • We literally cut our data size in half and were able to drop extra storage we were paying for with Salesforce.
  • Our case managers now have a lot more confidence not only when reaching out to people but I have more confidence in the reporting that I can after the fact.
  • It's much faster to identify problem areas in the data when we import lists now and we're able to quickly auto-merge.
I selected Cloudingo because I wanted a cloud-based solution and the user-interface was so easy to understand. It actually out-performed the other tools I evaluated by quite a large margin but more than anything the company as a whole treated me better throughout the process. I can still say after two renewals that I am happy.
3
The three of us comprise sales operations and marketing. I would say 90% of the use the first few months was operations while we cleaned the data and imported/merged 2 other large data sets into Salesforce using Cloudingo and now marketing is getting involved. We started out years ago using MailChimp but have since graduated to Pardot for its more sophisticated logic and drop campaigns.
4
I'm more on the technical side with some background in programming and database design. My other 3 users are sales and marketing. They know Salesforce but have no real concept (or never really thought about de-duplication). 2 of the three are basic Salesforce users (under 4 months of experience) and our marketing person is probably at about 2 years.
  • The ability to import lists that we get and dedupe them as they come in.
  • Automation - we simply don't have the time to keep the data clean so we rely on Cloudingo to be the watchdog (almost like having anti-virus). It just runs in the background and alerts of us anything that fell out of scope (i.e. exception cases). For example, there is a case when I want human eyes on the records and I was able to add that as part of the automation settings.
  • Cloud-based - I don't want our staff using their machines' resources to dedupe. They are used to Salesforce and the cloud-model and it is much faster to bring them up to speed if stay within that paradigm.
  • Mass Update - Often times we'll find cases where things should have been structured better in our data. For example, we might combine two pick lists into one. With Cloudingo we're able to go and touch all those records and update them accordingly.
  • Address Validation - we do a lot of mailings and with address validation built in - it is pretty slick to just automate that whole process through one vendor.
We spend enough money on Salesforce that the cost of Cloudingo when compared with its benefits is extremely small. We've been able to see measurable KPIs move as a result of the work we've done with Cloudingo.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Implemented in-house
No
Change management was minimal
The actual implementation of Cloudingo took us less than an hour so change management doesn't really come into the picture. I supposed we could have tried it in the sandbox first but Cloudingo setup isn't making any destructive changes. You can slice and dice the data to see different views of your data to weed out duplicates without actually committing to anything. That is how we did it. We settled on 4 of the out-of-the-box filters plus 3 that we copied and customized to look at specific record types and conditions.
  • We didn't hit any issues
For us it was just a matter of committing the 10 minutes to install it from the AppExchange. It automatically builds out a dashboard based on standard filters and you get a lot of insight from them. We then copied some of the standard ones and pulled two from a filter library that rounded out what we needed. I wish I had done this months before given how little of my time it actually took.
Love the support team at Cloudingo. They go above and beyond to make sure any questions or issues I have ever had have been resolved. My feedback has been taken seriously and even incorporated into the product which always feels good. Our organization is a little unique so I know our Salesforce org is as well. The team has shown me tips and tricks to make life easy.
Yes
It was just a small one with the import wizard and they actually fixed it within the week. They had a small release going out in between larger releases and they were able to get this fix in for me. I was delighted as they had already given me a work around.
I had a case going on about eight months ago that required me importing a lot of data in Salesforce and I called really late with a question. It must have been 10PM on a week night and Steve worked with me for probably 45 minutes while we came up with a game plan. It had nothing to do with Cloudingo and everything to do with our setup that made it hard one to get around. I should point out though that Steve works in Dallas (the entire company is in Dallas). I was just impressed why the whole thing. I would have been up all night had they not picked up the phone.
  • Dashboard & File Creation
  • Exportable Reports
  • Import Wizard
  • Import wizard is a little hard to use from a small laptop screen
  • Automation engine is a little hard to configure from a small laptop screen
UI/UX blows everyone else out of the water. It is super easy to use and intuitive. I've got two paralegals that jumped right in and were able to figure it out within minutes. This was good in that I felt confident Cloudingo would prevent them from doing dangerous things (which it does) and it also gave them the confidence to start digging into our data and finding other areas that we could improve upon.
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