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What is Cloudingo?

Cloudingo - a cloud-based SaaS, connects to and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

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Recent Reviews

TrustRadius Insights

Cloudingo is a highly effective tool for data governance in Salesforce, providing users with the means to clean up and manage their leads, …
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Dedup with Cloudingo

6 out of 10
July 20, 2015
Cloudingo is being used to clean up and deduplicate Salesforce objects. We can only really automate the use of Cloudingo for leads due to …
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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $83 per month
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Product Demos

How to improve Salesforce data quality - Cloudingo demo

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Product Details

What is Cloudingo?

Cloudingo Video

What is Cloudingo?

Cloudingo Competitors

Cloudingo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cloudingo - a cloud-based SaaS, connects to and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

Cloudingo starts at $83.

DemandTools and Talend Data Fabric are common alternatives for Cloudingo.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of Cloudingo are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Cloudingo is a highly effective tool for data governance in Salesforce, providing users with the means to clean up and manage their leads, contacts, and accounts based on case history. According to users, Cloudingo stands out as a more advanced and user-friendly solution compared to other options available on the AppExchange. With Cloudingo, users are able to merge duplicate records effortlessly and ensure that leads are converted to contacts within the appropriate account. The software offers a single dashboard view that allows users to assess the quality of data in their CRM and perform individual or group merges and conversions. By keeping the CRM clean, Cloudingo enables sales and marketing departments to focus on outbound marketing without worrying about dirty or outdated data.

Many users have expressed their appreciation for how Cloudingo has helped them tackle large volumes of duplicate records, including accounts, contacts, and leads. The software's import wizard allows for efficient de-duplication and importation of new record lists, eliminating cumbersome manual vlookups. System administrators of Salesforce find Cloudingo particularly valuable for handling extensive data cleaning and deduping tasks related to contacts and accounts. In addition, non-profit organizations frequently utilize Cloudingo to identify and merge duplicate contact records, especially in grant programs where applicants often create duplicates or internal staff inadvertently generate duplicates.

Cloudingo's address cleaning and standardization modules are instrumental in updating address records within Salesforce, ensuring precision when sending physical mail to clients. Moreover, the software's capacity to identify and remove duplicate email addresses ensures that outbound marketing emails reach the correct recipients. However, it is worth noting that while Cloudingo can automate the deduplication process for leads, manual handling is required for accounts and contacts to avoid any potential data loss issues. Overall, Cloudingo has gained popularity among users as a reliable solution for maintaining data integrity within Salesforce while streamlining operational efficiency.

Powerful Automation Engine: Many users have found the automation engine in Cloudingo to be extremely powerful, allowing them to configure the software to handle a large number of fields and perform different actions based on the master record.

Unique Visualization of Problem Areas: The unique visualization of problem areas in Cloudingo, using a dashboard concept with tiles, has been appreciated by users. This clear and intuitive way to analyze data and identify potential duplicate records has been highly valued.

Implementation of User Suggestions: Users have praised Cloudingo for its innovative approach to incorporating user suggestions. They have been impressed that the company implemented every suggestion and even added additional features that users hadn't thought of.

Slow processing speed: Some users have mentioned that Cloudingo is slow, especially when it comes to mass cleaning records. They have expressed frustration with the lack of quick processing power, which can impact their productivity.

Lack of trust in automated processes: Several users have expressed a lack of trust in the set up of the Cloudingo platform to conduct deduping or converting without human supervision. They feel uncertain about relying solely on automated processes and prefer having human oversight to ensure accuracy and avoid errors.

Inadequate onboarding and training: Users have found the onboarding and training process for Cloudingo to be lacking. They mention having to figure out many functionalities and 'rule' settings on their own, which can be time-consuming and frustrating.

Users of Cloudingo have provided several recommendations based on their experiences with the product. Some of the common recommendations include:

  1. Running merge scenarios in a full sandbox before committing to live automation. This allows for a better understanding of how Cloudingo will handle duplicate accounts and ensures data integrity.

  2. Pairing Cloudingo with for better coverage. By combining the capabilities of both tools, users can achieve more effective data cleansing and management.

  3. Creating multiple search filters and reviewing records before merging. This approach allows for a more thorough evaluation of potential duplicates and reduces the risk of unintentionally merging incorrect records.

In addition, users find Cloudingo to be a powerful de-duping tool that is worth the investment. They appreciate its ability to clean up duplicate accounts, import new leads, and provide quick and easy setup. The customer service and support from Cloudingo's team are also highly regarded by users.

Attribute Ratings


(1-7 of 7)
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January 28, 2021

A great tool for admins!

Score 9 out of 10
Vetted Review
Verified User
  • Ability to merge large quantity of records
  • Comparison of numerous field values
  • Flexibility in filters
  • Very limited number of objects
  • Kind of expensive
  • Automation rules can be challenging
Parker O'Very | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Filter creation. I can create de-dupe filters on any and every field on our account, contact, and lead records. It has great built-in operators for the filters as well. Like URL, name cleaned, case sensitivity, spaces removed, etc.
  • Imports. I LOVE that I can import new records and de-dupe at the same time. Saves so much time!
  • Marketo integration. We actually don't use this, but it is very powerful. Marketo can't convert leads to existing accounts in Salesforce, and it always creates an opportunity. With this integration, you can run conversions through Cloudingo and avoid all of that.
  • Cost. The standard package has so much functionality and is priced very fairly. You get a ton of value for the price.
  • Lead to contact merges/dedupes, and lead to account conversions. Leads can be matched to existing accounts and can be merged with contact duplicates. Cross-object merges and conversions are super powerful.
  • Custom object de-dupes.
  • Support is GREAT! Always super quick to respond, very knowledgeable, and very helpful!
  • I wish there were a few more merge operators. You can set merge rules based on "equals", "oldest date", etc., but there is no "contains" operator.
  • Hard to use. The platform is just very complex. Not sure how you'd get around this though since this type of mass action is very involved.
  • The price difference between the standard package and the pro package is a very big jump. But it has to be since the pro uses a REST API.
Rachel Green | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Cloudingo displays a single dashboard view of the quality of data you have in Salesforce. You no longer have to guess how much of your CRM is "clean" or "dirty".
  • Cloudingo allows you to test functionality in Salesforce Sandbox prior to conducting changes in Salesforce Production. I highly recommend thoroughly testing functionality prior to making changes in your live CRM.
  • Cloudingo allows you to mass merge and converts records automatically and manually either individually or in groups. This saves a lot of manual time in trying to keep your CRM's data clean.
  • Cloudingo is slow. The processing power is not very quick, especially when mass cleaning records.
  • Our company does not have Cloudingo automatically running and cleaning, primarily because we do not trust the set up of our Cloudingo platform to conduct deduping or converting without human supervision.
  • Cloudingo onboarding and training. I felt confident when onboarding the software, but right after we had it set up I had to figure out a lot of the functionality and "rule" setting on my own. It is not the easiest application to self-teach yourself.
Score 8 out of 10
Vetted Review
Verified User
  • The connection to is seamless and works well.
  • Cloudingo has a library of common name synonyms for deduplication (e.g. William = Bill = Billy).
  • Cloudingo is entirely cloud-based so there's no software to install and setup / installation is simple and easy.
  • The price is right.
  • Cloudingo has no persistent notion of contacts it has flagged previously that are NOT duplicates. Without tweaking filters just so for match criteria, it will present you the same sets of potential (and previously identified non-) duplicates again and again which is a waste of time.
  • Innovation velocity at Cloudingo is low. The product is pretty much identical to what it was 2+ years ago. What you see is probably what you're going to get for a long, long time.
James Winslow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The automation engine is extremely powerful. I have over 500 fields on some objects and I want to do different things with that data depending on what the master record is. I was able to configure Cloudingo do all this. i.e. set it and forget it and I just get an emailed report.
  • Visualization of the problem areas is completely unique. Cloudingo has a dashboard concept with tiles and those tiles represent ways of looking at the data and potential duplicate records.
  • Innovate - every suggestion I've given them they have implemented and then some. Cloudingo really pushes the pace and I am always thankful when new releases come out because they put in cool stuff that I would have never thought of.
  • I would love to have a multi-user mode. I realize this very difficult though given I as an admin can see records my peers cannot.
Score 6 out of 10
Vetted Review
Verified User
  • Out of sight out of mind basic dedup
  • Address validation
  • Fine tuned merging rules
  • A faster UI
  • A UI inside of Salesforce as opposed to a separate login
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