Cloudingo

Filter creation. I can create de-dupe filters on any and every field on our account, contact, and lead records. It has great built-in operators for the filters as well. Like URL, name cleaned, case sensitivity, spaces removed, etc.

Imports. I LOVE that I can import new records and de-dupe at the same time. Saves so much time!

Marketo integration. We actually don't use this, but it is very powerful. Marketo can't convert leads to existing accounts in Salesforce, and it always creates an opportunity. With this integration, you can run conversions through Cloudingo and avoid all of that.

Cost. The standard package has so much functionality and is priced very fairly. You get a ton of value for the price.

Lead to contact merges/dedupes, and lead to account conversions. Leads can be matched to existing accounts and can be merged with contact duplicates. Cross-object merges and conversions are super powerful.

Custom object de-dupes.

Support is GREAT! Always super quick to respond, very knowledgeable, and very helpful!

Cloudingo displays a single dashboard view of the quality of data you have in Salesforce. You no longer have to guess how much of your CRM is "clean" or "dirty".

Cloudingo allows you to test functionality in Salesforce Sandbox prior to conducting changes in Salesforce Production. I highly recommend thoroughly testing functionality prior to making changes in your live CRM.

Cloudingo allows you to mass merge and converts records automatically and manually either individually or in groups. This saves a lot of manual time in trying to keep your CRM's data clean.

Ability to merge large quantity of records

Comparison of numerous field values

Flexibility in filters

Duplicate merging

Address cleaning/standardization

The automation engine is extremely powerful. I have over 500 fields on some objects and I want to do different things with that data depending on what the master record is. I was able to configure Cloudingo do all this. i.e. set it and forget it and I just get an emailed report.

Visualization of the problem areas is completely unique. Cloudingo has a dashboard concept with tiles and those tiles represent ways of looking at the data and potential duplicate records.

Innovate - every suggestion I've given them they have implemented and then some. Cloudingo really pushes the pace and I am always thankful when new releases come out because they put in cool stuff that I would have never thought of.