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### Lead Generation and Prospecting
Users generally praise Cognism for its efficient lead generation and prospecting capabilities. They appreciate the ease of building prospect lists, integrating with other platforms like Hubspot, and the detailed information provided on companies and contacts. While some users mention minor issues like occasional glitches and the desire for more list customization options, overall, Cognism is seen as a valuable tool for sourcing high-quality leads and streamlining the prospecting process. The platform's user-friendly interface and time-saving features contribute to its positive reputation among users focused on lead generation and prospecting.

### Sales Enablement and Automation
Users unanimously praise Cognism's sales enablement and automation tools for streamlining sales processes and enhancing lead generation efforts. The platform's integration with Salesforce and Sales Navigator is highlighted as a key strength, allowing for efficient prospecting and contact management. Users appreciate the ease of use, quality of data, and the ability to create targeted lead lists quickly. The email sequencing feature is also commended for its effectiveness in automating sales outreach. Additionally, the platform's ability to provide accurate contact details, particularly mobile and direct office numbers, sets it apart from other tools in the market. Despite some minor drawbacks in list passing to Salesforce, users find Cognism to be a valuable asset in driving sales productivity and generating qualified opportunities.

### Outreach and Communication Strategies
Users consistently highlight Cognism's outreach and communication strategies as a key strength, enabling them to initiate more conversations with prospects effectively. The platform's ability to streamline outreach workflows, provide accurate contact information, and integrate with popular CRM and sales tools like Salesforce and Outreach has been instrumental in driving successful engagement efforts. Despite some minor concerns about personalized email features and mature functionalities compared to other tools, users appreciate Cognism's user-friendly interface and the valuable support it offers in automating outreach and generating inbound leads.

### CRM Integration and Data Management
Users consistently praise Cognism's efficient CRM integration and robust data management capabilities. The tool's ability to seamlessly integrate with popular CRM platforms like Salesforce and Hubspot has been a standout feature for many users. Additionally, the vast and accurate database provided by Cognism has been instrumental in enhancing users' workflow efficiency. While some users have noted minor hiccups in the integration process, the overall sentiment remains positive towards Cognism's CRM integration and data management functionalities.

### Contact and Data Accuracy
Users consistently laud Cognism for its unparalleled accuracy in providing verified contact details, particularly for UK and EMEA-based contacts. The platform's ability to offer direct phone numbers and verified emails has been a game-changer for many users, streamlining their prospecting processes and enhancing the quality of their outreach efforts. While some users have noted minor drawbacks, such as the need for more extensive contact number lists and occasional inaccuracies with phone numbers and emails, the overall sentiment remains positive regarding Cognism's contact and data accuracy capabilities.

### GDPR Compliance and Data Security
Users appreciate Cognism's commitment to GDPR compliance and data security, noting that these aspects are strong points of the platform. While some users have encountered minor issues with data accuracy and software functionality, they acknowledge that these challenges are often a result of stringent GDPR regulations. The general consensus is that Cognism's emphasis on GDPR compliance and data security instills confidence in users when handling sensitive information, despite occasional limitations in data availability.

### Email and Campaign Management
Users generally praise Cognism for its efficiency in finding accurate email addresses and contact information for campaigns and outreach efforts. The platform's ability to streamline the process of creating prospecting lists and providing email addresses is highlighted as a time-saving feature. While some users note occasional inaccuracies in email addresses, they acknowledge that this is a common challenge with similar tools. The integration with LinkedIn is seen as beneficial, and the quality of contacts, especially in terms of email and phone numbers, is commended. Despite some minor drawbacks such as historic data leading to bounced emails and occasional lack of phone numbers or emails for certain prospects, users appreciate the overall ease of use and the support provided by Cognism.

### Marketing and Sales Alignment
Users consistently praise Cognism for its robust marketing and sales alignment capabilities. The platform's ability to streamline and enhance the coordination between marketing and sales teams is highly valued by users. They appreciate how Cognism facilitates targeted marketing campaigns that align closely with sales objectives, resulting in more effective outreach and lead nurturing. The integration of marketing and sales data within Cognism enables teams to work cohesively towards shared goals, ultimately driving better engagement and conversion rates.

### Industry and Target Segmentation
Users consistently highlight Cognism's industry and target segmentation features as key strengths of the platform. The ability to segment data at both company and contact levels to establish leads is particularly valued by users. While some users note challenges in finding smaller companies in the SMB segment and occasional inaccuracies in the technologies filter, overall, Cognism's industry and target segmentation functionalities are commended for their effectiveness in enabling users to create targeted lists and send specific messaging to relevant contacts.

### Customer Success and Support
Reviewers consistently praise Cognism's customer success and support, highlighting the exceptional assistance provided by the customer success team and support staff. Users appreciate the proactive nature of the customer service, with many mentioning specific customer success managers who have gone above and beyond to address queries and provide valuable guidance. While some reviewers have noted minor issues with communication or specific processes, the overall sentiment leans towards positive experiences with Cognism's customer success and support functions. The dedication of the support team and the effectiveness of the customer success managers in resolving issues and ensuring a smooth user experience are commonly cited as strengths of Cognism's customer support services.

### LinkedIn and Social Selling Tools
User feedback on Cognism's integration with LinkedIn and Sales Navigator is consistently positive. Reviewers appreciate the ease of use and the smooth integration with these platforms, highlighting the efficiency it brings to their prospecting activities. The ability to quickly access and verify contact information, such as email addresses and phone numbers, directly from LinkedIn profiles is a key feature that users find valuable. Additionally, the Chrome extension for LinkedIn is praised for its convenience in sourcing relevant details without hassle. While some users have noted occasional discrepancies in job roles on LinkedIn profiles, overall, the consensus leans towards the effectiveness and reliability of Cognism's LinkedIn and social selling tools.

### Reporting, Analytics, and Insights
Users have expressed mixed opinions regarding Cognism's reporting, analytics, and insights capabilities. While some appreciate the platform's continuous updates and improvements in the reporting section, others have highlighted the need for more detailed usage analytics and a better reporting system. Suggestions have been made for enhancements such as providing estimates on validated prospects, offering advanced analytics based on past campaigns, and improving data accuracy in email campaign reporting. Despite some concerns, users acknowledge the value for money, ease of integration, and the support provided by the customer success team in utilizing Cognism's reporting, analytics, and insights features.

Users commonly recommend Cognism due to its high value and return on investment for prospecting. They highly recommend purchasing the tool and finding it valuable for engaging with potential prospects. Users suggest utilizing the support team at Cognism, as they are known for their excellent assistance and willingness to help. Additionally, they emphasize the importance of fully getting the chrome extension working for agents to avoid any issues. Users also highlight the value of intent data and praise the support team, specifically mentioning Adamina Carden.

Inaccurate and Outdated Data in Asian Market: Some users have expressed a desire for more accurate and up-to-date data, specifically in the Asian market. They have encountered instances where contact details, such as email addresses and phone numbers, belonged to previous companies, causing confusion.

Challenges with Salesforce Integration: Users found it challenging to integrate intent data into Salesforce in a readable format for their email automation tool. Although they praised the quick response from Cognism's support team in resolving occasional CRM integration issues.

Limited Contact Information and Coverage: Users experienced limitations on the number of available phone numbers and expressed a preference for US contact information. While hoping for an increase in European numbers, some users also wished for more accurate data, better coverage, and occasional slowness in the app that hampers prospecting efficiency.

Time-saving solution for lead generation: Users have found Cognism to be a valuable time-saving tool for lead generation. Several reviewers mentioned that they appreciate the platform's ability to easily search and filter targeted personas, allowing them to create highly specific and effective marketing campaigns.

Highly regarded data quality: The information provided by Cognism is consistently praised for its reliability and accuracy. Many users have mentioned that they find the platform's data quality to be of high standard, which helps them make informed decisions in their lead generation efforts.

Seamless integration with CRM systems: The integration between Cognism and CRM systems has been highlighted as a key aspect that users appreciate. They find it extremely easy to use the tool thanks to this integration, as it streamlines their workflow and allows for a seamless transfer of leads from platforms like LinkedIn directly into their CRM or the Cognism Portal.

Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.

Starter

Professional

Unlimited

Basic

Bloomfire

Cognism

Sales Enablement Software is used to develop a strategy for equipping and motivating sales teams to sell better. It also encompasses sales performance management, including incentive compensation plans, territory and quota assignments, pipeline optimization, and sales training and coaching.

Sales Enablement

Connect with confidence and exceed quota with Cognism. 

Book a demo today ➡ https://www.cognism.com/demo

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide. 

Cognism helps businesses connect with their dream prospects by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. 

Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers. 

Book a demo today to learn more about Cognism’s intuitive sales intelligence platform powered by world-leading data, compliance and targeting.

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Connect with confidence & exceed quota | Cognism

Cognism Presentation   Demo Day March 24, 2016

Cognism Presentation | Demo Day March 24, 2016

Likelihood to Recommend

Cognism Chrome Extension

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Salesforce Experience Cloud

Outreach

Gong

RocketReach

Cognism 2022-12-21 17:56:47

Senior Account Executive

Cognism 2022-12-13 13:56:09

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Sales Enablement Software

Our sales development team needs a strong data enrichment tool. Thus, we use Cognism to look for phone numbers and emails of our prospective customers. We also get insights on who amongst our prospects are in DNC and whether the phone number is direct, mobile, or HQ. Also love that I could easily import them into SFDC.

They give us a headsup if the phone number is direct, mobile, or HQ
They advise us if the email is verified - that reduces our bounce rate.
They also advise us if our prospect's number is in the DNC list

Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
Sometimes, I'm having problems exporting info into SFDC.
Wish I could also export the contacts directly to Outreach.

Phone number info
Email info
Integration to SFDC

We were able to reach prospective customers through phone or email
We save time not dialing office numbers, because Cognism gives us a heads up on that
We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Outreach, Salesforce Experience Cloud, Gong

We use it to source up to date contact info into our CRM that we can transfer into cadencing software.

Adding new contacts at scale from LinkedIn Sales Navigator
Updating contact info of existing contacts in CRM

Pulling the actual most recent title and company into the sidebar view - It's often not the most recent job experience for the contact
Phone numbers are often office numbers we can't really use

Export from LinkedIn Sales Navigator to Salesforce CRM

Not sure, it's just part of my workflow and I'm not the buyer, but I can easily scale outreach week over week to hit 75+ touches

Cognism

Overview

What is Cognism?