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Cognism

Score8.3 out of 10

43 Reviews and Ratings

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What is Cognism?

Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Cognism has to offer, as determined by TrustRadius' reviewers.
Based on 43 ratings of Cognism's features
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Top Performing Features

  • Sales email templates

    Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.

    Category average: 7.1

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.4

  • List upload/download

    Lists can be easily and quickly uploaded or downloaded from the platform.

    Category average: 7.9

Areas for Improvement

  • Smart lists and recommendations

    Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

    Category average: 7.4

  • Automatic data refresh

    Contact and company data are automatically kept up to date.

    Category average: 7.7

  • Tags

    Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.

    Category average: 7.6

Most Frequent Users

Top 3 industries using Cognism.
Based on HG Insights installation data
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#1 most frequent

Information

38.8%

242 installations of 623

#2 most frequent

Professional, Scientific, and Technical Services

28.6%

178 installations of 623

#3 most frequent

Finance and Insurance

6.7%

42 installations of 623

Reviews

What users are saying about Cognism.
View all reviews

Good ROI but needs a few improvements

Incentivized
Ebad Ur RehmanView profile
Assistant Manager in Sales at ibex (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Cognism as a Sales Intelligence platform. It helps us in identifying verified email addresses and mobile numbers of our prospects. Other than that, I use Cognism for leads list building and enrich a current set of leads as well. The quality of data is good, and we get less bounce emails

Pros

  • Quality of prospects
  • Leads list building
  • Enriching current set of leads

Cons

  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal

Return on Investment

  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools

Usability

Alternatives Considered

Apollo.io and Lusha

Other Software Used

Apollo.io, Salesloft, Salesforce CRM Analytics

Cognism the winner after testing multiple tools.

Incentivized
Verified User
Employee in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

Both our Business development and sales teams are using Cognism every day. We have a list of companies we need to sell to, so we need to identify and then get in contact with key people of those companies. Cognism helps us to find the right people at each organisation, and then helps us to get into contact with them by providing their direct contact information, such as direct mobile and email.

Pros

  • Identifying key decision makers.
  • Providing direct contact information (mobiles, emails etc.)
  • Ease of use.
  • Diamond Verify function (Cognism will look for the mobile number if not available).
  • On-site training for our teams.

Cons

  • Because of all the possibilities and features, there's a slight learning curve.
  • The dashboard is quite detailed, need to get used to navigating.

Return on Investment

  • Decreased time per sales stage.
  • Decreased prospect research.
  • Decreased account research.
  • Overall massively shortened our closing time.

Usability

Alternatives Considered

Lusha and ZoomInfo Sales

Other Software Used

LinkedIn Sales Navigator, Salesforce CMS, Klue

Good for automating prospecting and outreach

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Cognism for market research and lead generation, as well as backlink outreach for SEO. We use it to identify leads for both use cases, collect contact information like emails, phone numbers and LinkedIn profiles, compile lists, and write and schedule outreach emails and set follow ups, and A/B test subject lines and sequences.

Pros

  • Automating emails and followups
  • Helping personalize email copy
  • Building lists and exporting contacts to CRM

Cons

  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes

Return on Investment

  • Cognism has allowed us to generate leads for the business
  • Helped us save hours of manual work in market research

Usability

Alternatives Considered

Apollo.io and ZoomInfo Sales

Other Software Used

Ahrefs, Descript, Notion

Great Data Enrichment Tool Great Value A

Incentivized
Verified User
Professional in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Cognism primarily as a data enrichment tool for our sales team and a data list building tool for running sales and marketing campaigns mainly for cold email outreach. For running campaigns we need a good quality data tool that provides accurate data for EU and North America. Its also provides phone numbers and if there isn't one available you can click a button and Cognism will go out and find you one.

Pros

  • Data enrichment
  • Email List building
  • EU data
  • North American data
  • Integration to CRM
  • Integration to LinkedIn sales navigator
  • Verified emails to avoid a high bounce rate
  • Exporting Data for campaigns

Cons

  • Sometimes US / North America data is not accurate as EU data
  • Could have more phone numbers
  • Sometimes even verified emails can bounce, would be good to have a checker in the platform

Return on Investment

  • Good quality data means more leads, which mean ROI and more closed won deals.
  • Run more campaigns as the data side is easy to handle
  • Easy to use tool, enriches data for better campaigns

Usability

Alternatives Considered

Apollo.io, Smartlead, Clay, InfoZoom, NeverBounce a ZoomInfo company and ZoomInfo Marketing

Other Software Used

Apollo.io, ZoomInfo Marketing, Clay

Our main data-enrichment tool

Incentivized
Jessylyn JonsayView profile
SDR in Sales at Stream (51-200 employees employees)

Use Cases and Deployment Scope

Our sales development team needs a strong data enrichment tool. Thus, we use Cognism to look for phone numbers and emails of our prospective customers. We also get insights on who amongst our prospects are in DNC and whether the phone number is direct, mobile, or HQ. Also love that I could easily import them into SFDC.

Pros

  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list

Cons

  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.

Most Important Features

  • Phone number info
  • Email info
  • Integration to SFDC

Return on Investment

  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Alternatives Considered

Lusha Extension, LeadIQ and RocketReach

Other Software Used

Outreach, Salesforce Experience Cloud, Gong

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