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Cohley solves several business problems for its users. Small startups can't afford the expense of a full-time marketing team and expensive …
Overview
What is Cohley?
Cohley is a content platform that is designed to help brands generate high quality, actionable content.According to the vendor key features and business benefits include:•Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content activation processes via cross-channel…
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What is Cohley?
Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Cohley?
Cohley is a content platform that is designed to help brands generate high quality, actionable content.
According to the vendor key features and business benefits include:
•Scale diverse & actionable high-quality content on an easy-to-use content platform.
•Streamline content activation processes via cross-channel & multi-team workflows to repurpose content in ads and marketing channels.
•Monitor performance with automated analytics & dedicated Cohley Strategists.
Cohley Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Cohley Video
How Philz tripled its content output across all digital marketing platforms by working with creators. Head to https://www.cohley.com to learn more!
Cohley Integrations
Cohley Competitors
- Aspire.io
- Social Native
- Shutterstock Custom
Cohley Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Cohley solves several business problems for its users. Small startups can't afford the expense of a full-time marketing team and expensive photoshoots, and this is where Cohley's platform comes in handy. Users save both time and money as they get access to an entire database of influencers where they can choose based on their previous work, while at the same time streamlining their influencer marketing process with millions of impressions and high-quality content.
The product simplifies many processes for users by providing access to creative talent that builds genuine, diverse content at an affordable price. The platform enables small companies to keep up with the endless need for new images and video while still maintaining control over what content is produced. Cohley helps users generate more content than they would be able to create on their own without compensating for quality, giving them ownership of all assets created in the process. With Cohley, users can supplement expensive photoshoots and outsource photography of their products creating more brand equity and awareness online.
User-friendly Platform: Many users found Cohley's platform to be easy to use and navigate, which made it simple to run campaigns. Reviewers appreciated the detailed space to outline campaign concepts, which allowed them to communicate their campaign ideas clearly to influencers. The ability to toggle back and forth between brands and campaigns without hassle was a helpful feature for companies with multiple brands on the Cohley platform.
Diverse Range of Influencers: A diverse range of influencers, photographers, and videographers is offered by Cohley, allowing users to achieve a diverse group of assets on a budget. Many reviewers noted that Cohley provides a wide variety of creators and influencers to work with, which enabled them to reach diverse audiences. Users appreciate the variety of images and content they are able to get from campaigns.
Outstanding Support: The support provided by Cohley staff is outstanding according to many users. They are immediately available to help with any questions or tech support needs. The account managers and customer support team at Cohley were highly responsive, knowledgeable, and helpful according to many reviews.
Glitchy User Interface: Some users have experienced issues with the Cohley platform technology, finding it to be glitchy and difficult to navigate. They reported problems with creators not submitting all the content or taking too long for content to come through. Additionally, the interface could use some work as it can be confusing and clunky.
Limited Campaigns: Users have expressed concerns about the limited and sporadic campaigns on the Cohley platform. They would prefer that more options are available to manage all of their content, such as subfolders and duplicate photo warnings.
Poor Quality Content: Some reviewers had issues with the quality of content produced by influencers on the Cohley platform, which was sometimes mediocre or sub-par. There was no metric for conversion or tracking link to show how successful each collaboration was for a brand.
Users have made several recommendations based on their experiences with Cohley.
First, users suggest being specific in what you're looking for and what you want when using Cohley. This helps ensure that the platform aligns with your needs and goals.
Second, users recommend utilizing the expertise of the campaign managers on Cohley. These professionals can offer valuable insights and guidance throughout the influencer marketing process, making it easier to achieve desired outcomes.
Third, users advise having a clear plan in terms of target audience and the type of photos and review influencer style when using Cohley. This helps influencers create content that resonates with your target market and delivers desired results.
In summary, users commonly recommend being clear about your expectations, leveraging the expertise of campaign managers, and having a well-defined plan when using Cohley. Following these recommendations can help you maximize the benefits of the platform for your influencer marketing efforts.