Name: Cohley x Philz Coffee
Uploaded: 2020-04-21T19:20:32.000Z
Duration: 1 min 24 s
Description: How Philz tripled its content output across all digital marketing platforms by working with creators. Head to https://www.cohley.com to learn more!

Digital Adoption

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Higher Education

Education

Business Intelligence (BI)

Collaboration

Operational Analytics

Streaming Analytics

Supply Chain Visibility

Visual Collaboration

Enterprise

Accounting

Investor Relations

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Block Storage

Blockchain-as-a-Service (BaaS)

Cloud Storage

Code Review

Data Fabric

Data Recovery Service

Database Performance Monitoring

Dynamic Application Security Testing (DAST)

Email Encryption

Encryption Key Management

Enterprise Backup

Fraud Detection

IT Service Providers

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Load Balancing

Network Performance Monitoring

Non-Relational Databases

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Cross-Channel Campaign Management

Digital Rewards

Email Marketing

Livestream

Local Listing Management

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Webinar

Marketing

Professional Services Automation

Project Management

Prototyping

Wireframing

Professional Services

Customer Relationship Management (CRM)

Sales

API Security

Security

3D Modeling

Chargeback Management

Insurance Underwriting and Rating

Legal Research

Plagiarism Checker

Restaurant Management

Roofing

Utilities

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### Influencer Marketing
Users generally appreciate Cohley's ability to connect with influencers and streamline influencer campaigns. While some users find the platform easy to use and efficient in managing influencer relationships, others express concerns about the lack of diversity in the pool of influencers available. Additionally, there are mixed opinions regarding the quality of content produced by influencers on the platform, with some users highlighting the need for clearer communication and expectations. Despite some challenges, Cohley seems to offer a valuable resource for brands looking to engage with influencers and enhance their marketing efforts.

### Content Creation
User sentiment regarding Cohley's content creation capabilities is largely positive, with many users praising the platform for its ability to facilitate the generation of high-quality and diverse content at scale. Users appreciate the ease of use, the variety of content creators available, and the streamlined process of creating content tailored to their brand's needs. While some users have noted minor issues with the platform's functionality, overall, Cohley is seen as a valuable tool for efficiently producing engaging and impactful content for various marketing channels.

### User-Generated Content (UGC
Users consistently praise Cohley for its user-generated content (UGC) capabilities, highlighting the platform's efficiency in generating a large volume of diverse assets for various marketing channels. While some users express minor concerns about the need for more selective filtering of applicants, the overall sentiment leans towards satisfaction with the quality and quantity of UGC obtained through Cohley. The platform's ability to streamline influencer relationships, facilitate content creation, and gather authentic feedback resonates positively with users, contributing to the success of their marketing campaigns.

### Social Media Strategies
Users consistently highlight Cohley's social media strategies as a key asset in their marketing efforts. The platform's ability to connect with influencers, generate diverse content, and enhance brand visibility on social channels is widely appreciated. Cohley's intuitive interface and responsive customer service further contribute to a positive user experience when implementing social media strategies. While some users have noted areas for improvement, such as the lack of a discovery tool for influencers, overall feedback emphasizes the effectiveness and efficiency of Cohley's social media strategies in driving engagement and expanding reach across various digital platforms.

### Campaign Management
Users generally appreciate Cohley's efficient campaign management capabilities. They find the platform user-friendly and easy to navigate, allowing them to set up campaigns quickly and with ease. While some users have noted minor drawbacks such as limited search capabilities for influencers and sporadic campaign scheduling, overall, Cohley's campaign management functionality is seen as a valuable tool for running successful campaigns. Users particularly value the ability to tailor campaigns to their brand's specific needs and the support provided by their account managers throughout the campaign process.

### Brand Engagement
User sentiment regarding Cohley's brand engagement capabilities is varied. While some users appreciate the platform's ability to help them connect with influencers who resonate with their brand values and generate quality content, others express concerns about the time-consuming process of finding the right creators and ensuring brand alignment. There are also suggestions for improvements such as implementing new filters for creator sourcing and enhancing the platform's functionality to better match brands with suitable influencers.

### Visual Content Production
Users generally praise Cohley's ability to efficiently source diverse and high-quality visual content from photographers and content creators. The platform's capacity to provide a wide range of images and videos, while streamlining the content creation process, has been well-received. However, some users have expressed concerns about the platform's interface needing improvements for better content management and viewing experience. Despite this, the consensus leans towards the positive impact Cohley has on visual content production, particularly in terms of cost-effectiveness and access to a network of talented photographers and videographers.

### Content Quality Control
Users consistently highlight Cohley's content quality control as a standout feature, praising the platform for its ability to ensure high-quality content from creators. The streamlined process of approving content and the platform's focus on maintaining quality standards have garnered positive feedback from users. While some users have raised concerns about occasional inconsistencies in content quality, overall, Cohley's content quality control capabilities are viewed positively by the majority of reviewers.

### Audience Building
Users appreciate Cohley's audience building capabilities for enabling them to quickly run campaigns to highlight new product launches and reach broad audiences. The platform's diverse creators have proven to be effective in appealing to different consumer segments, expanding brand visibility to audiences that may not have been reached organically. Additionally, the ease of communication and organization with creators has been a positive aspect, allowing for efficient collaboration and the creation of high-quality content that can be repurposed across various marketing channels.

### Strategic Partnerships
User feedback on Cohley's strategic partnerships functionality is consistently positive, with many highlighting the platform's ability to streamline the process of connecting with collaborators and managing partnerships effectively. Businesses, especially small enterprises, appreciate the time-saving aspect of Cohley's partnership features, which have proven to be instrumental in enhancing their online presence and fostering valuable relationships with content creators. The platform's wide range of influencers and user-friendly interface have been commended for simplifying the partnership selection process and aligning with brand values effectively. Despite occasional challenges with influencers, Cohley's proactive follow-up on partnerships has been a reassuring factor for users, ensuring that collaborations meet expectations and deliver desired outcomes.

### Marketing Channels
Users appreciate Cohley's marketing channels for their effectiveness in generating diverse content assets at a reasonable cost. The platform's ability to facilitate the creation of user-generated content for various digital marketing channels has been well-received by reviewers. Additionally, Cohley's marketing channels have proven valuable in supporting product launches and reaching broad audiences through parallel campaigns.

### Marketing Analytics
Users have varying opinions on Cohley's analytics features. While some appreciate the accuracy and ease of use in selecting collaborators, others feel that the analytics lack depth for advanced influencer strategies. The platform's user-friendly interface and creator analytics have been highlighted as beneficial, but there are concerns about the level of detail provided in the analytics for a more sophisticated marketing approach. The mixed feedback suggests that Cohley's marketing analytics capabilities may not fully meet the diverse needs of all users.

### Platform Usability
Users consistently praise Cohley's platform for its intuitive design and user-friendly interface. The platform's straightforward navigation and ease of use have been highlighted as key strengths by multiple reviewers. While some users have mentioned minor challenges such as the need for improved influencer matching features and streamlining processes, overall, the general sentiment leans towards a positive experience with Cohley's platform usability.

Users have made several recommendations based on their experiences with Cohley. 

First, users suggest being specific in what you're looking for and what you want when using Cohley. This helps ensure that the platform aligns with your needs and goals. 

Second, users recommend utilizing the expertise of the campaign managers on Cohley. These professionals can offer valuable insights and guidance throughout the influencer marketing process, making it easier to achieve desired outcomes. 

Third, users advise having a clear plan in terms of target audience and the type of photos and review influencer style when using Cohley. This helps influencers create content that resonates with your target market and delivers desired results. 

In summary, users commonly recommend being clear about your expectations, leveraging the expertise of campaign managers, and having a well-defined plan when using Cohley. Following these recommendations can help you maximize the benefits of the platform for your influencer marketing efforts.

Cohley solves several business problems for its users. Small startups can't afford the expense of a full-time marketing team and expensive photoshoots, and this is where Cohley's platform comes in handy. Users save both time and money as they get access to an entire database of influencers where they can choose based on their previous work, while at the same time streamlining their influencer marketing process with millions of impressions and high-quality content.

The product simplifies many processes for users by providing access to creative talent that builds genuine, diverse content at an affordable price. The platform enables small companies to keep up with the endless need for new images and video while still maintaining control over what content is produced. Cohley helps users generate more content than they would be able to create on their own without compensating for quality, giving them ownership of all assets created in the process. With Cohley, users can supplement expensive photoshoots and outsource photography of their products creating more brand equity and awareness online.

User-friendly Platform: Many users found Cohley's platform to be easy to use and navigate, which made it simple to run campaigns. Reviewers appreciated the detailed space to outline campaign concepts, which allowed them to communicate their campaign ideas clearly to influencers. The ability to toggle back and forth between brands and campaigns without hassle was a helpful feature for companies with multiple brands on the Cohley platform.

Diverse Range of Influencers: A diverse range of influencers, photographers, and videographers is offered by Cohley, allowing users to achieve a diverse group of assets on a budget. Many reviewers noted that Cohley provides a wide variety of creators and influencers to work with, which enabled them to reach diverse audiences. Users appreciate the variety of images and content they are able to get from campaigns.

Outstanding Support: The support provided by Cohley staff is outstanding according to many users. They are immediately available to help with any questions or tech support needs. The account managers and customer support team at Cohley were highly responsive, knowledgeable, and helpful according 	to many reviews.

Glitchy User Interface: Some users have experienced issues with the Cohley platform technology, finding it to be glitchy and difficult to navigate. They reported problems with creators not submitting all the content or taking too long for content to come through. Additionally, the interface could use some work as it can be confusing and clunky.

Limited Campaigns: Users have expressed concerns about the limited and sporadic campaigns on the Cohley platform. They would prefer that more options are available to manage all of their content, such as subfolders and duplicate photo warnings. 

Poor Quality Content: Some reviewers had issues with the quality of content produced by influencers on the Cohley platform, which was sometimes mediocre or sub-par. There was no metric for conversion or tracking link to show how successful each collaboration was for a brand.

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

Cohley

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Cohley provides a SaaS based content management platform. <br><br>Founded in 2016, Cohley is based in New York, New York.   

Cohley x Philz Coffee

How Philz tripled its content output across all digital marketing platforms by working with creators. Head to https://www.cohley.com to learn more!

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Cohley

Overview

What is Cohley?