Name: Collabary
Author: Zalando Marketing Services

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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Collabary is an Influencer Marketing Platform offered by Zalando Marketing Services GmbH. According to the vendor, Collabary is designed to cater to small to large enterprises in the fashion and apparel, lifestyle and beauty, retail and e-commerce, marketing and advertising, and social media management industries. This platform enables brands to discover and collaborate with influencers, manage campaigns, gain valuable insights, and access a vast network of curated influencers across Europe. Collabary also offers a mobile app for on-the-go management and a streamlined payment system, providing convenience, transparency, and professional outcomes for both brands and content creators.

## Key Features

**Discovery**: According to the vendor, Collabary allows brands to find influencers that align with their brand's messaging and gain access to a database of over 500,000 influencer profiles. Brands can get inspired by engaging influencer-generated content and utilize the Collabary Content Discovery feature to repurpose pre-made influencer content.

**Campaign Management**: Collabary offers a Campaigns Tool that allows brands to create and manage campaigns effortlessly. Brands can invite chosen influencers and collaborate with them seamlessly. The platform also provides a centralized location to measure the success of campaigns and manage ongoing content.

**Insights**: According to the vendor, Collabary provides valuable insights into a brand's performance on social media compared to competitors. Brands can monitor the real-time performance of campaign hashtags and measure key performance indicators (KPIs) such as impressions, mentions, and influencers talking about the brand. These insights can be used to inform influencer marketing strategies.

**Influencer Network**: Collabary offers access to a vast influencer network across Europe. According to the vendor, brands can connect with top-quality influencers from various sectors. Collabary ensures curated and screened influencers for professional collaborations and quality outcomes, enabling brands to work on big campaigns with notable brands.

**Mobile App**: Collabary provides a mobile app for on-the-go campaign management and communication with brands. According to the vendor, the app offers quick and easy access to campaign details and updates, allowing brands to stay connected and engaged anytime, anywhere.

**Payment System**: According to the vendor, Collabary offers a streamlined payment process, ensuring quick and secure payments for content creators. The platform aims to provide fair compensation and transparency for both brands and creators through a single invoice system.

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Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Zalando Marketing Services

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Collabary

Overview

What is Collabary?