//Commerce

//Commerce, developed by Sovrn Holdings, Inc., is a suite of tools and technologies designed to assist online publishers, content creators, bloggers, media companies, and e-commerce websites in monetizing their content. According to the vendor, //Commerce offers features such as ad exchange, ad management, affiliate marketing, data monetization, and more. It is intended for small to large-sized publishers across various professions and industries.

Key Features

Ad Exchange: According to the vendor, //Commerce allows publishers to connect with buyers who value their unique inventory, offering programmatic advertising opportunities and the potential to maximize ad revenue through real-time bidding.

Ad Management: The vendor claims that partnering with Sovrn can help publishers maximize their ad revenue by utilizing advanced ad ops software to optimize ad placements and formats. Publishers can also access real-time, granular data across all their revenue opportunities.

Affiliate Marketing: According to the vendor, //Commerce enables publishers to monetize product links in their content by consolidating all their affiliate revenue efforts into one place. Publishers can easily create and manage affiliate links and gain access to a wide range of affiliate programs and advertisers.

Become a Sovrn Merchant: The vendor states that publishers can increase their reach by connecting with content publishers who have highly engaged audiences. By becoming a Sovrn merchant, publishers can expand their affiliate marketing efforts and access a network of content creators and influencers.

Signal: According to the vendor, //Commerce allows publishers to measure, compare, and monetize reader engagement, turning it into revenue. Publishers can track user behavior and engagement metrics to optimize revenue opportunities based on user signals.

Market Insights: The vendor claims that //Commerce provides publishers with the ability to compare their monetization strategy to the market by accessing data on industry benchmarks and trends. Publishers can gain insights into ad performance and revenue metrics to make data-driven decisions and optimize their monetization strategy.

Data Monetization: According to the vendor, //Commerce offers publishers powerful and secure data revenue opportunities while respecting privacy and security. Publishers can monetize their data and unlock new sources of recurring income through Sovrn's data monetization solutions.

Shopping Galleries: The vendor says that //Commerce helps publishers increase visitor engagement and improve the shopping experience on their websites. Publishers can boost affiliate revenue through enhanced shopping galleries and offer multiple retailer options to their readers.

Data: According to the vendor, //Commerce allows publishers to maximize the value of every visitor by collecting and analyzing data to drive revenue growth. Publishers can gain insights into user behavior and preferences and utilize data to optimize their monetization strategy.

Knowledge Base: The vendor states that //Commerce provides publishers with access to a comprehensive resource library, offering answers to frequently asked questions and guidance on using Sovrn's tools and technologies. Publishers can also stay updated with the latest industry trends and best practices.