Mavenir Communications Platform as a Service (CPaaS)

Mavenir’s Communications Platform as a Service (CPaaS) enables Communications Service Providers (CSPs) to offer CPaaS services to businesses and developers, allowing them to integrate communication capabilities—such as voice, video and messaging—into business applications and processes by means of Application Programming Interfaces (APIs).

CPaaS is being used in all walks of life today, for flight schedule notifications, medical appointment reminders and in ride sharing or food delivery apps (to speak or message with the driver). CPaaS enables digital transformation, helping businesses improve customer engagement and increase efficiencies. Gartner forecasts CPaaS to grow at a CAGR of 30% through 2025.

Customer expectations have grown from one-way communication to omni-channel and conversational messaging. But customers today face “App fatigue”, they are not motivated to download another new app, they prefer to communicate using existing channels, such as mobile messaging and voice.

While Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions allow businesses to communicate with other businesses (B2B) or customers (B2C) using specific software clients or devices provided by these services (desk phone, mobile app, desktop app, web app), CPaaS goes one level deeper by offering the individual capabilities—voice, video, messaging, two-factor authentication, number masking, call routing, IVR, etc.—as building blocks that a developer can combine to augment a business process or enrich a business application.

CPaaS Enabler for CSPs

Communications Service Providers (CSPs) can play a bigger role in the CPaaS value chain, which is dominated today by over-the-top API providers, who in turn depend on the CSPs for traffic termination.

Mavenir CPaaS can API-enable CSPs to provide communication services directly to enterprises, allowing them to offer lower prices to the enterprises while keeping a larger portion of the revenue. And because CSPs own the Network, they can provide better reliability and customer support, and bring economic efficiencies in the value chain.

Mavenir CPaaS is a white-label solution that can be branded into a CSP offering.